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2016 (Q3) Europe: Best-Selling Car Manufacturers, Brands and Models

by Henk Bekker

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Renault at Geneva Auto Show 2016

Volkswagen remained Europe’s largest car manufacturer and brand during the first three quarters of 2016 with the VW Golf the best-selling car model. Renault replaced Ford as the second largest car marque in the European Union. In a growing European new car market, almost all manufacturers increased sales with German premium brands Mercedes Benz and BMW amongst the best performers. New car sales in the EU and EFTA increased by 7.7% to 11,607,263 cars during the first nine months of 2016.

Best-Selling Car Manufacturers in Europe in 2016 (Q1-3)

The top-selling car manufacturing groups in the European Union and EFTA during the period January to September 2016 according to the ACEA were:

Carmaker

Q1-3/2016

Q1-3/2015

% Share 2016

% Change

VW Group

2,778,598

2,697,525

23.9

3

– VOLKSWAGEN

1,315,129

1,313,851

11.3

0.1

– AUDI

638,664

590,865

5.5

8.1

– SKODA

503,718

473,008

4.3

6.5

– SEAT

263,509

263,335

2.3

0.1

– PORSCHE

54,080

53,898

0.5

0.3

PSA Group

1,146,024

1,121,987

9.9

2.1

– PEUGEOT

666,751

642,246

5.7

3.8

– CITROEN

425,341

422,699

3.7

0.6

– DS

53,932

57,042

0.5

-5.5

RENAULT Group

1,139,587

1,009,208

9.8

12.9

– RENAULT

816,678

720,332

7

13.4

– DACIA

322,909

288,876

2.8

11.8

FORD Group

811,778

778,340

7

4.3

BMW Group

778,775

693,885

6.7

12.2

– BMW

619,659

554,928

5.3

11.7

– MINI

159,116

138,957

1.4

14.5

OPEL Group

778,567

730,745

6.7

6.5

– OPEL/VAUXHALL

775,765

727,302

6.7

6.7

– CHEVROLET

2,206

3,012

0

-26.8

FCA Group

767,909

665,919

6.6

15.3

– FIAT

580,682

503,260

5

15.4

– JEEP

80,263

65,739

0.7

22.1

– LANCIA/CHRYSLER

52,794

48,325

0.5

9.2

– ALFA ROMEO

48,493

43,502

0.4

11.5

DAIMLER Group

715,400

626,233

6.2

14.2

– MERCEDES

636,169

554,354

5.5

14.8

– SMART

79,231

71,879

0.7

10.2

TOYOTA Group

495,709

458,712

4.3

8.1

– TOYOTA

460,959

429,469

4

7.3

– LEXUS

34,750

29,243

0.3

18.8

NISSAN Group

428,390

437,289

3.7

-2

HYUNDAI

386,480

355,361

3.3

8.8

KIA

337,595

295,140

2.9

14.4

VOLVO

209,984

198,217

1.8

5.9

MAZDA

188,675

160,780

1.6

17.3

JAGUAR LAND ROVER Group

171,547

132,313

1.5

29.7

– LAND ROVER

120,534

103,239

1

16.8

– JAGUAR

51,013

29,074

0.4

75.5

SUZUKI

154,612

137,340

1.3

12.6

HONDA

127,655

100,084

1.1

27.5

MITSUBISHI

89,694

99,472

0.8

-9.8

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Statistics exclude “others”

Largest Car Manufacturing Groups in Europe in 2016 (Q1-Q3)

The VW group remained Europe’s largest carmaker during the first three quarters of 2016 but with the exception of Audi, all brands underperformed the broader market. The group’s market share shrunk by 1.1% with most of the damage done by the Volkswagen brand loosing 0.9% market share on its own.

The PSA Group similarly underperformed with DS one of only four brands to have recorded weaker sales during the first nine months of 2016 compared to last year.

A resurging Renault Group remained only narrowly behind the PSA Group with both brands Renault and Dacia enjoying strong sales. The group sold 130,000 more cars than last year.

Ford sales increased below market average.

The BMW Group had much stronger sales allowing the German premium brand to move a few hundred cars ahead of Opel. Opel/Vauxhall sales improved just below market average with the minor Chevrolet brand the worst performer thus far this year in Europe.

In the FCA Group all brands, including Alfa Romeo and Lancia, outperformed the broader market. The FCA Group added 100,000 cars – only Renault did better. The Daimler Group also strongly outperformed the broader market.

Jaguar Land Rover was the most-improved manufacturing group with Jaguar the most-improved brand.

Best-Selling Car Brands in Europe in 2016 (Q1-Q3)

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The top-selling car marques in Europe during the first three quarters of 2016 according the ACEA were:

Brands

Q1-3/2016

Q1-3/2015

% Share 2016

% Change

1

VOLKSWAGEN

1,315,129

1,313,851

11.3

0.1

2

RENAULT

816,678

720,332

7

13.4

3

FORD

811,778

778,340

7

4.3

4

OPEL/VAUXHALL

775,765

727,302

6.7

6.7

5

PEUGEOT

666,751

642,246

5.7

3.8

6

AUDI

638,664

590,865

5.5

8.1

7

MERCEDES

636,169

554,354

5.5

14.8

8

BMW

619,659

554,928

5.3

11.7

9

FIAT

580,682

503,260

5

15.4

10

SKODA

503,718

473,008

4.3

6.5

11

TOYOTA

460,959

429,469

4

7.3

12

NISSAN

428,390

437,289

3.7

-2

13

CITROEN

425,341

422,699

3.7

0.6

14

HYUNDAI

386,480

355,361

3.3

8.8

15

KIA

337,595

295,140

2.9

14.4

16

DACIA

322,909

288,876

2.8

11.8

17

SEAT

263,509

263,335

2.3

0.1

18

VOLVO

209,984

198,217

1.8

5.9

19

MAZDA

188,675

160,780

1.6

17.3

20

MINI

159,116

138,957

1.4

14.5

Top-Selling Car Marques in Europe in 2016 (Q1-3)

Volkswagen remained the best-selling car brand in Europe during the first nine months of 2016 despite being the worst performing marque amongst the top ten brands. VW sales increased by only 0.1% or only around 1,300 cars. In a growing market, Volkswagen’s market share shrank by almost a percentage point.

In contrast, Renault added almost 100,000 cars and passed both Ford and Opel to become the second largest car brand in Europe thus far in 2016. Ford, Opel/Vauxhall and Peugeot all had stronger sales but underperformed the broader market and thus lost market share.

Audi just outperformed the market while Mercedes Benz and BMW both had much stronger sales. Mercedes Benz overtook BMW and was only around 1,500 cars behind Audi during the first three quarters of 2016.

Fiat was the most improved of the top-ten brands while Skoda maintained its tenth place and increased sales in Europe to just over half a million for the first time for the first nine months of a year.

The only other rank position change amongst the top 20 brands in Europe was Toyota overtaking Nissan, which was the only top brand with weaker sales.

The VW Golf easily remained Europe’s favorite car model although sales are around 5% weaker than a year ago.

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