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2011 Full Year Best-Selling Car Brands and Manufacturers in Switzerland

by Henk Bekker

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Volkswagen was again the best-selling car manufacturer in Switzerland in 2011. Audi, Ford, Renault, and Skoda followed VW with the most new passenger vehicle registrations in a growing Swiss auto market.

Volkswagen Emblem
© Volkswagen Media Service

In 2011, Volkswagen easily maintained its traditional position at the top of the list of the best-selling car brands in Switzerland. VW sold new passenger vehicles in Switzerland than second place Audi and third placed Ford combined. Most car manufacturers had a good year in Switzerland with the Swiss car market expanding by 8.4% in 2011 to 318,958 new car registrations, the first time the Swiss market exceeded 300,000 new passenger vehicle registrations since 2001.

List of the Top 30 Best-Selling Car Brands in Switzerland, 2011

Car sales statistics released by Auto Schweiz show the top-selling car manufacturers in Switzerland for the full year 2011 as follows:

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Ranking

Car Brand / Manufacturer

Cars Sold in 2011

+/- %

1

Volkswagen

40,594

20.0

2

Audi

18,502

9.4

3

Ford

18,400

15.2

4

Renault

18,323

7.5

5

BMW

17,532

9.2

6

Skoda

17,470

21.4

7

Opel

15,978

-2.0

8

Peugeot

15,186

1.1

9

Mercedes

14,037

15.1

10

Toyota

13,335

-2.9

11

Citroën

12,984

-1.9

12

Hyundai

9,976

59.6

13

Fiat

9,849

-11.3

14

Nissan

9,486

20.0

15

Volvo

8,478

21.6

16

Seat

8,314

6.8

17

Suzuki

8,240

11.5

18

Mazda

7,387

-6.3

19

Subaru

7,283

-13.0

20

Honda

5,851

-17.2

21

Dacia

5,823

17.3

22

Mitsubishi

5,580

19.7

23

MINI

4,581

20.8

24

Alfa Romeo

4,106

5.3

25

Kia

3,876

16.7

26

Chevrolet

3,435

16.2

27

Porsche

2,178

18.2

28

Smart

2,148

-5.1

29

Land-Rover

1,803

21.2

30

Jeep

1,518

55.7

Others

6,705

Total Swiss New Car Market in 2011

318,958

8.4

Source: Auto Schweiz

The Swiss Car Market in 2011

Most automobile manufacturers in Switzerland had a good year in 2011. Helped by die strong Swiss franc, official car importers were eventually forced to pass the currency savings on to new car buyers allowing many Swiss drivers to pay significantly less for cars in 2011 than in previous years. Car sales in December 2011 totaled 30,483 the best ever monthly figure for the Swiss car market.

The list of top-ten best-selling car brands in Switzerland saw several changes during 2011 compared to 2010. Volkswagen maintained its traditional position at the top of the list by selling more than double the number of cars of its closest competitors. VW increased its share of the Swiss car market in 2011 by just over a percentage point to 12.7%.

VW-subsidiary Audi replaced Renault in second position while Ford improved from sixth in 2010 to the third most-popular car brand in Switzerland in 2011. Despite selling more cars, Renault slightly underperformed on the Swiss car market and slipped to fourth position. BMW maintained last year’s fifth place.

VW-subsidiary Skoda saw the largest percentage growth of the top-ten best-selling car brands in Switzerland in 2011 and moved up two positions from last year. Opel continues to struggle and slipped from fourth to seventh. The Opel Astra was nonetheless the fourth most-popular car in Switzerland in 2011.

Peugeot slipped one position from last year while Mercedes Benz, which dropped prices across the board by 15% during the latter parts of 2011, reentered the top ten. Toyota, like many other Japanese automobile manufacturers had a difficult year and slipped one place with weak sales.

Korean manufacturer Hyundai was the most improved car brand in Switzerland in 2011. Hyundai sales increased by almost 60% to move the Korean car manufacturer from twentieth place in 2010 to twelfth best in Switzerland in 2011. In neighboring Germany, Hyundai entered the top-ten list for the first time.

Switzerland’s favorite car models in 2011 were the VW Golf, Skoda Octavia, and VW Polo.

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