Best-Selling Cars

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2012 (Full Year) Switzerland: Best-Selling Car Models

by Henk Bekker

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The Volkswagen Golf was again Switzerland’s favorite car in 2012. The Skoda Octavia and VW Polo were also best sellers on the Swiss car market.

Red VW Golf VII
Volkswagen Golf – Switzerland’s favorite car model. © Volkswagen Media Services

In 2012, the Volkswagen Golf maintained its traditional position at the top of the list of best-selling car models in Switzerland. The Skoda Octavia was again the second most popular car in Switzerland with the VW Polo third. Volkswagen models dominated the list of best-selling cars in Switzerland in 2012 even more than in previous years while French and Italian models had a dismal year. Exotic sports cars still sell well in Switzerland.

The Swiss Car Market in 2012

2012 was the second strongest year ever for the Swiss car market with 328,139 (+2.9%) new passenger vehicle registrations. Only in 1989 were more cars sold in Switzerland in a single year.

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Particularly noteworthy is the increase in the popularity of SUVs, which made up a third of the Swiss new car market in 2012 vs. 20% in 2011. Several SUV models made it onto the top 30 list of best-selling car models in Switzerland in 2012 with the VW Tiguan taking the fourth spot.

Top 30 Best-Selling Car Models in Switzerland in 2012

The top 30 best-selling car models in Switzerland in 2012 according to new passenger vehicle registration data released by Auto-Schweiz were:

2012

2011

Marque

Model

2012

1

1

VW

Golf

12,413

2

2

Skoda

Octavia

10,424

3

3

VW

Polo

6,427

4

17

VW

Tiguan

5,481

5

5

VW

Passat

4,930

6

10

VW

Touran

4,400

7

21

Mercedes-Benz

C-Class

4,391

8

7

Ford

Fiesta

4,339

9

4

Opel

Astra

4,267

10

9

Audi

A4

4,212

11

8

Renault

Clio

4,208

12

27

Toyota

Yaris

4,065

13

15

Ford

Focus

4,028

14

New

Subaru

XV

3,923

15

12

Skoda

Fabia

3,909

16

13

Ford

Kuga

3,743

17

25

Nissan

Qashqai

3,728

18

20

BMW

3 Series

3,688

19

11

Renault

Megane

3,676

20

x

BMW

X3

3,644

21

14

Audi

A3

3,643

22

23

BMW

1 Series

3,513

23

22

Opel

Corsa

3,231

24

19

Suzuki

Swift

3,210

25

24

BMW

5er

3,055

26

16

Seat

Ibiza

3,015

27

x

Audi

Q3

2,970

28

26

Renault

Scenic

2,865

29

30

Volvo

XC60

2,804

30

x

Suzuki

SX4

2,780

Quelle: ASTRA/MOFIS/auto-schweiz

Changes in the Top 30 Best-Selling Models in Switzerland in 2012

The VW Golf maintained its position as Switzerland’s favorite car in 2012. However, for the first time since 1994 the Golf was not the top seller all twelve months of the year. The Golf lost out to the Subaru XV once and twice to second place Skoda Octavia.

However, the launch of the new Volkswagen Golf VII in November saw the Golf firmly in charge of the top-sellers list for the total year. Golf sales in the otherwise very weak December was double that of November.

VW-owned Skoda again had the Octavia as the second best-selling car model in Switzerland in 2012. The Octavia outsold the Golf twice in 2012 and Skoda will no doubt hope for a similar boost in sales when the new Skoda launch early in 2013. The outgoing model is already being discounted heavily.

Despite selling a thousand cars less in 2012, the aging VW Polo still maintained its third place from last year.

From here, the top-sellers list changed drastically from last year. In 2011, four Volkswagen models made it onto the top-ten list of best-selling cars in Switzerland. In 2012, it was five with all in the top six. A further two VW-owned sister cars made it onto the top ten list too.

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The VW Tiguan shot up the best-sellers list from 17th to fourth. The Tiguan took advantage of the increased popularity of SUVs in Switzerland in 2012. The VW Passat, which received a model update, maintained its fifth place from last year.

The Mercedes C-Class, helped by special discount offers, shot up from 21st to seventh. The Ford Fiesta slipped one place, as did the Audi A4. The Opel Astra slipped from fourth to ninth while the Renault Clio, which saw a model change, slipped from eighth to eleventh.

The big looser was the Peugeot 207. A model change saw the 207 slipped to fiftieth and no Peugeot model in the top 30. However, the Peugeot 208 is almost certain to return to the top ten in 2013.

Further down the list, noteworthy changes include the Toyota Yaris up from 27th to twelfth and the Honda Jazz slipping off the list from 18 th. The new Subaru XV, a compact SUV, entered the list at 14th. Other SUVs improving included the VW Tiguan, Nissan Qashqai, BMW X3, and Audi Q3.

Expensive, Exotic, and Sports Car Sales in Switzerland in 2012

Switzerland has a hugely competitive car market where a small change in sales numbers can easily make a big difference to the models rank position on the list of best-selling cars.

The Golf and Octavia has a comfortable lead but lower down things get more competitive: 9 models are in the 4,000 to 5,000 band, 14 between 3,000 and 4,000, 30 between 2,000 and 3,000 and 50 between 1,000 and 2,000. Swiss car statistics list over 400 car models that sold more than one car each in Switzerland in 2012 plus around 350 more that sold only a single car.

The huge number of models makes for some interesting reading. A few statistics as supplied by Auto-Schweiz:

The Porsche Panamera clearly won the battle of the large sedans in Switzerland in 2012:

Audi

A8

192

BMW

7 Series

120

Mercedes-Benz

S-Class

204

Porsche

Panamera

372

Sales of exotic and sport cars in Switzerland in 2012 – some outsold mainstream family sedans (Porsche shifted 21 more 911s than Volvo sold V40s):

Aston Martin

DB9

11

Aston Martin

DBS

35

Aston Martin

Rapide

22

Aston Martin

V12 Vantage

26

Aston Martin

V8 Vantage

59

Aston Martin

Vanquish

5

Aston Martin

Virage

34

Bentley

Continental GT

155

Bentley

Flying Spur

13

Bentley

Mulsanne

9

Bentley

Supersports

9

Bugatti

Veyron

6

Ferrari

458

167

Ferrari

599 GTB

8

Ferrari

599 GTO

7

Ferrari

599 SA

6

Ferrari

California

65

Ferrari

FF

94

Ferrari

F12

14

Lamborghini

Aventador

34

Lamborghini

Gallardo

43

Lamborghini

Murcielago

3

Maserati

GranCabrio

59

Maserati

Granturismo

65

Maserati

GT MC Stradale

7

Maserati

Quattroporte

25

McLaren

MP4-12C

38

Mercedes-Benz

SLS

104

Morgan

4/4

18

Morgan

Aero 8

2

Morgan

Aero Super Sports

4

Morgan

Plus 4

12

Morgan

Roadster 3000

8

Porsche

911

732

Rolls Royce

Ghost

10

Rolls Royce

Phantom

7

Tesla

Roadster

25

Quelle: ASTRA/MOFIS/auto-schweiz

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