Best-Selling Cars

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2013 (Full Year) Switzerland: Best-Selling Car Manufacturers and Brands

by Henk Bekker

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In 2013, Volkswagen maintained its traditional role as the top-selling car brand and manufacturer. VW was followed by Audi while BMW outsold Skoda.

VW Beetle side profile
Volkswagen was the best-selling car manufacturer in Switzerland in 2013 © Volkswagen Media Services

In 2013, the Swiss car market contracted by 6% as was expected after two years of strong growth. Volkswagen easily remained the top-selling car marque in Switzerland with Audi again second. BMW outsold VW-owned Skoda while Mercedes Benz was the fifth strongest car brand in Switzerland in 2013.

The Swiss Car Market in 2013 (Full Year)

In 2013, new passenger vehicle registrations in Switzerland were down by 6.2% to 307,885 new cars. It was the third year in a row that the Swiss car market exceeded 300,000 vehicles.

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The contraction in the Swiss car market was widely expected after 2012 was the second highest year on record – car sales in Switzerland were only higher in 1989.

The popularity of all-wheel drive (4×4) vehicles in Switzerland increased further in 2013 with these cars now having a 36% (33.5% in 2012) of the new passenger vehicle market.

Best-Selling Car Manufacturers and Brands in Switzerland in 2013

The top-selling car marques in Switzerland in 2013 according to new passenger vehicle registration date released by Auto Schweiz were:

Manufacturer

2013

2012

% Share 2013

% Share 2012

+/- %

Total Market

307’885

328’139

100.0

100.0

-6.2

1

Volkswagen

40’925

44’258

13.3

13.5

-7.5

2

Audi

21’254

22’083

6.9

6.7

-3.8

3

BMW

20’303

18’947

6.6

5.8

7.2

4

Skoda

17’939

19’132

5.8

5.8

-6.2

5

Mercedes

16’737

16’638

5.4

5.1

0.6

6

Ford

14’840

18’179

4.8

5.5

-18.4

7

Opel

14’192

15’307

4.6

4.7

-7.3

8

Renault

13’508

17’084

4.4

5.2

-20.9

9

Toyota

12’646

13’038

4.1

4.0

-3.0

10

Peugeot

11’785

12’298

3.8

3.7

-4.2

11

Citroën

11’024

11’678

3.6

3.6

-5.6

12

Hyundai

10’241

11’456

3.3

3.5

-10.6

13

Fiat

9’725

10’261

3.2

3.1

-5.2

14

Seat

9’159

8’934

3.0

2.7

2.5

15

Suzuki

8’364

7’702

2.7

2.3

8.6

16

Volvo

7’710

8’059

2.5

2.5

-4.3

17

Mazda

7’591

7’152

2.5

2.2

6.1

18

Subaru

7’563

8’483

2.5

2.6

-10.8

19

Nissan

7’508

9’063

2.4

2.8

-17.2

20

Honda

5’595

5’540

1.8

1.7

1.0

Top-Ten Best-Selling Car Brand in Switzerland in 2013 (Full Year)

There were no changes in the car manufacturers on the top-ten list of best-selling car brands in Switzerland in 2013 compared to a year ago. However, there were some changes in the order of the top makes.

Volkswagen easily remained the most popular car marque in Switzerland in 2013. Although VW underperformed the broader market, Volkswagen still sold almost double as many cars as second place Audi.

VW-owned Audi maintained its second place. Although sales declined, Audi outperformed the market and increased market share slightly.

BMW saw the strongest growth of the top car manufacturers in Switzerland in 2013 and outsold VW-owned Skoda to steal third place. Skoda sales weaken inline with the broader Swiss market.

Mercedes Benz sales in Switzerland in 2013 were flat but with BMW the only positive growth of the top-ten makes.

Ford with very weak sales slipped from 5th to 6th while Opel improved one position, despite weak sales, due to Renault moving down two places from a year ago after sales slipped by a fifth. As recently as 2011, Ford was the third strongest car brand in Switzerland and Renault fourth.

Toyota and Peugeot outperformed the broader market and kept their respective positions from a year ago.

Top-Selling Car Brands in Switzerland in 2013 (Full Year)

A few other salient features from the Swiss car sales statistics for 2013:

The Volkswagen Golf was again Switzerland’s favorite car in 2013.

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