2015 (Full Year) Switzerland: 30 Best-Selling Car Models

Ferrari 488 GTB Geneva Auto Salon 2015
Maybe the VW Jetta will be more exclusive?

In 2015, the most-popular car models in Switzerland were again the Volkswagen Golf, Skoda Octavia, VW Polo and Audi A3. Ferraris again outsold the Jetta. In the highly competitive Swiss new car market, the rank order of the top 30 best-selling cars was much changed.

The Swiss new car market grew by 7% to 323,783 cars in 2015. The Swiss car market is highly competitive with over 400 different car models on offer.

30 Top-Selling Car Models in Switzerland in 2015

New passenger vehicle registration figures released by Auto Schweiz showed the following 30 cars as the most-popular models in Switzerland in 2015:

2014 2015 Brand Model Cars Sold in 2015
1 1 VW Golf 15’288
2 2 Skoda Octavia 12’228
3 3 VW Polo 7’210
4 4 Audi A3 5’725
7 5 Seat Leon 4’869
19 6 VW Passat 4’579
34 7 Mercedes-Benz C-Class 4’299
11 8 Renault Clio 4’031
5 9 VW Tiguan 3’950
new 10 BMW 2 Series 3’871
6 11 BMW 3 Series 3’679
20 12 Skoda Fabia 3’659
12 13 Fiat 500 3’610
31 14 Seat Alhambra 3’543
13 15 Ford Kuga 3’453
10 16 Mercedes-Benz A-Class 3’372
22 17 Audi Q5 3’186
32 18 Peugeot 308 3’115
14 19 Suzuki Swift 3’108
9 20 Peugeot 208 3’095
30 21 Mercedes-Benz GLA-Class 3’087
26 22 Nissan Qashqai 3’038
25 23 Audi Q3 2’956
– 24 Opel Corsa 2’936
27 25 Opel Mokka 2’921
23 26 BMW 1er 2’915
24 27 Ford Fiesta 2’844
– 28 Mini Cooper 2’841
8 29 Audi A4 2’823
18 30 Toyota Yaris 2’777

Top 10 Most-Popular Car Models in Switzerland in 2015

The Volkswagen Golf, Skoda Octavia and VW Polo were again the three most-popular car models in Switzerland. The Golf has been the best-selling car model in Switzerland since 1994. 1993 was the last year another car model, the Opel Astra, outsold the Golf in Switzerland. The Golf, Octavia and Polo all sold around thousand cars more in 2015 than 2014.

The Audi A3 was the fourth most-popular car in Switzerland for the second consecutive year in 2015. The Seat Leon improved from seventh to fifth and the VW Passat from 19th to sixth. The six top-selling car models in Switzerland in 2015 were thus all from the Volkswagen Group.

The Mercedes-Benz C-Class reentered the top ten list of best-selling car models in Switzerland in 2015. The C Class improved from 34th a year ago to seventh.

The Renault Clio improved from 11th to eighth while the VW Tiguan slipped from fifth to ninth. A new Tiguan models is being launched at the start of 2016.

The BMW 2 Series entered the top-ten list at tenth place largely due to the popularity of the Active Tourer and Grand Tourer.

The three cars dropping out of the top-ten list in Switzerland in 2015 were the BMW 3 Series (from 6 to 11 largely due to the 4 Series being listed separately), the Peugeot 208 (from 9 to 20) and the Audi A4 (from 8 to 29, at least partly due to a model change during the year).

Popular Sports Car Models in Switzerland in 2015

Sports, luxury and exotic cars generally sell well in the prosperous Swiss new car market. In 2015, several exotic car models outsold the VW Jetta, which simply does not appeal to Swiss buyers at all.

A few sales figures for a selection of sports and exotic cars in Switzerland in 2015 from the data released by Auto Schweiz:

Brand Model Cars Sold in 2015
Swiss Market 323’783
VW Jetta 59
Aston Martin DB9 11
Aston Martin Rapide 13
Aston Martin V12 Vantage 26
Aston Martin V8 Vantage 40
Aston Martin Vanquish 35
Bentley Continental GT 119
Bentley Flying Spur 23
Bentley Mulsanne 10
Bugatti Grand Sport 3
Ferrari 458 115
Ferrari 488 GTB 37
Ferrari California 115
Ferrari F12 40
Ferrari FF 30
Ferrari LaFerrari 15
Lamborghini Aventador 24
Lamborghini Gallardo 4
Lamborghini HurΓ can 53
McLaren 570S 1
McLaren 650S 21
McLaren 675 LT 5
McLaren P1 5
Porsche 911 1’027
Porsche 918 25

The VW Jetta was the 275th most-popular car model in Switzerland in 2015 while the Ferrari 458 and Ferrari California were around position 250. In comparison, the Porsche 911 is almost mainstream in Switzerland – it just missed out on the top-100 list by four sales positions.

See also: 2015 Switzerland: Best-Selling Car Brands

About the author:

Henk Bekker

Henk Bekker is a freelance writer with over 20 years of experience in online writing. His best-selling cars website has been reporting car sales statistics since 2008 with classic car auction prices focusing on the most expensive automobiles sold at public auctions in the past decade. He also owns the travel websites European-Traveler.com and Lake Geneva Switzerland. Henk holds an MBA from Edinburgh Business School and an MSc in Finance from the University of London.