Best-Selling Cars

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2013 (Half Year) Germany: Best-Selling Car Manufacturers and Brands

by Henk Bekker

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Volkswagen, Mercedes, Audi, and BMW were the top-selling carmakers in Germany during the first six months of 2013.

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The first half of 2013 saw the German car market contract by 8.1% to just over a million and a half new passenger vehicle registrations. Volkswagen easily remained the strongest car producer in Germany with more than a fifth of the new car market. VW was followed by Mercedes Benz, Audi and BMW. The VW Golf remained Germany’s favorite car model while electric cars still do not sell in any significant numbers in Europe’s largest car market.

The German Car Market in 2013 (First Half)

The German car (PKW) market shrunk by 8.1% in January to June 2013 compared to the first six months of 2012. In total, Germany saw 1,502,630 new passenger vehicle registrations during the first half of 2013. With the exception of April 2013, car sales in Germany were lower every month of 2013 compared to the year before.

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The total powered vehicle market in Germany during the first six months of 2013 was 1,756,867 (-8%) units. Electric vehicles took a 0.2% market share.

Best-Selling Car Brands in Germany in 2013 (Half Year)

The top-selling car marques in Germany during the first six months of 2013 according to car sales statistics released by the KBA were:

Manufacturers

 First Half/2013 

% Market Share

% Change

1

VW

 324,948

21.6

-9.0

2

Mercedes

 141,719

9.4

-2.3

3

Audi

 128,249

8.5

-5.1

4

BMW

 118,840

7.9

-7.1

5

Opel

 105,587

7.0

-11.0

6

Ford

 98,851

6.6

-11.8

7

Skoda

 77,380

5.1

-1.0

8

Hyundai

 51,105

3.4

-3.2

9

Renault

 48,911

3.3

-12.3

10

Seat

 41,359

2.8

30.4

11

Fiat

 37,378

2.5

-8.5

12

Toyota

 36,241

2.4

-15.0

13

Kia

 29,041

1.9

4.8

14

Peugeot

 27,812

1.9

-31.2

15

Citroen

 26,377

1.8

-24.9

16

Nissan

 26,267

1.7

-23.6

17

Dacia

 23,481

1.6

8.4

18

Mazda

 23,329

1.6

2.7

19

Mini

 18,025

1.2

-8.7

20

Smart

 15,194

1.0

-4.3

21

Volvo

 14,639

1.0

-18.1

22

Chevrolet

 13,349

0.9

-17.0

23

Suzuki

 12,987

0.9

-23.4

24

Honda

 12,015

0.8

-3.9

25

Porsche

 11,849

0.8

3.0

26

Mitsubishi

 11,133

0.7

-14.5

27

Land Rover

 6,912

0.5

21.1

28

Subaru

 4,737

0.3

5.4

29

Jeep

 3,031

0.2

-9.6

30

Jaguar

 2,236

0.1

35.0

31

Alfa Romeo

 1,863

0.1

-58.0

32

Lancia

 776

0.1

-59.5

33

Lexus

 723

0.0

-53.0

Others

 6,286

0.4

Total Car Sales

 1,502,630

100.0

-8.1

NOTE:

Best-Selling Car Marques in Germany in 2013 (Half Year)

It was mostly red ink for carmakers in Germany during the first half of 2013. Volkswagen narrowly underperformed the broader market but easily remained the market leader.

Mercedes and Audi leapfrogged BMW largely due to BMW and Mini statistics being split from 2013 onwards. Although all three so-called premium brands saw lower sales, all three outperformed the wider market confirming that German car buyers may be buying fewer but not necessarily cheaper cars.

Opel and Ford both underperformed the market and swapped ranks again with both marques struggling.

VW-owned Skoda became the most popular imported car brand in Germany during the first six months of 2013. Skoda and Kia outsold Renault, which dropped two places with the weakest performance of the top-ten carmakers.

VW-owned Seat entered the top-ten list, up from fifteenth last year, with very aggressive advertising and pricing in Germany. Seat was the most improved of all the larger brands.

Toyota was struggling again and fell out of the top ten in Germany during the first half of 2013.

The Volkswagen Golf easily maintained its position as Germany’s favorite car model. The Golf is now in its seventh generation and held the top spot in Germany since 1980.

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