In full-year 2025, BMW Group car sales increased worldwide, with Mini sales higher but BMW and Rolls-Royce global deliveries were lower.
2025 (January to December): BMW Group worldwide sales were flat at 2,463,715 vehicles (+0.5%). Mini global car sales were 18% higher, while BMW brand and Rolls-Royce sales were slightly lower. BMW sales were higher in most regions and countries worldwide, except in the large and important Chinese market. Electrified vehicles accounted for 26% of total BMW Group sales worldwide in 2025, with fully-electric vehicles representing around 18%.
BMW Group Vehicle Sales Worldwide in 2025
BMW global deliveries by brand in 2025 were as follows:
| Brand | Sales 2025 | % Change |
| BMW Group Automobiles | 2,463,715 | 0.50% |
| BMW | 2,169,761 | -1.40% |
| – BMW M GmbH | 213,457 | 3.30% |
| MINI | 288,290 | 17.70% |
| BMW Group electrified (BEVs and PHEVs) | 642,087 | 8.30% |
| – BMW Group BEV | 442,072 | 3.60% |
| Rolls-Royce | 5,664 | -0.80% |
| BMW Motorrad | 202,563 | -3.70% |
The BMW brand delivered 2,169,761 vehicles globally to customers in the full year 2025 (-1.4%). BMW claimed to have maintained its position as the global segment leader, with sales growth in Europe, the Americas, and parts of Asia largely offsetting subdued demand in China.
BMW M GmbH achieved a new all-time sales high, with a total of 213,457 vehicles delivered in the full year (+3.3%) — the 14th consecutive year of record sales. In 2025, nearly every tenth BMW sold worldwide was a BMW M model, and in Switzerland, nearly one in four. The BMW X3 M50 was the most popular model globally.
The MINI brand enjoyed a strong 2025, delivering a total of 288,290 vehicles to customers – an increase of +17.7% over the previous year. Its fully-electric vehicles, in particular, are proving popular with customers worldwide. The British premium brand celebrated an important milestone, with the delivery of the 100,000th fully-electric MINI to its new owner. This means that more than one in three MINIs delivered in 2025 had a fully-electric drivetrain.
The Rolls-Royce brand delivered 5,664 units to customers (-0.8%, or 48 cars fewer) in 2025. The Cullinan was the best-selling model worldwide (or, “most requested” in Rolls-Royce speak).
In 2025, BMW Motorrad sold 202.563 motorcycles and scooters (-3,7%).
BMW and Mini Sales by Major Region and Country in 2025
BMW Group sales by major region and the largest country markets were as follows in 2025:
| Region | Sales 2025 | % Change |
| Europe | 1,016,360 | 7.30% |
| — Germany | 290,742 | 8.70% |
| Asia | 871,550 | -9.30% |
| — China | 625,527 | -12.50% |
| Americas | 508,221 | 5.70% |
| — USA | 417,638 | 5.00% |
BMW increased sales worldwide in most major markets except for the very important and large Chinese market. In Germany, BMW was the third-largest brand and closed the gap to Mercedes to only about 7,000.
Global Worldwide Car Sales by Brand in 2025 (Full Year)
- → Global Worldwide Car sales by Brand in 2025, 2024, 2023, 2022, 2021, 2020
- → USA Car Sales by Brand in 2025, 2024, 2023, 2022, 2021, 2020, 2019, and 2018
Global worldwide sales by brand in 2025:
*NOTE: Car sales as reported by the respective car brands. “Sales” often refers to deliveries rather than sales and final registrations by the end consumer. Definitions may vary.
About BMW Group
With its four brands, BMW, MINI, Rolls-Royce, and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.
The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.
