In full-year 2025, Kia had record worldwide car sales, with the Sportage the global favorite model, and higher global production targets set for 2026.
2025 (January to December): Kia Corporation achieved global record sales of 3,135,803 vehicles (+2%). Worldwide sales, excluding special-purpose vehicles, in global markets outside of Korea increased by 2 percent to 2,584,238 vehicles. Kia sales in Korea increased 1% to 545,776 cars. The Sportage was the best-selling Kia model worldwide in 2025.
Kia Worldwide Sales in 2025
| Region | 2025 | 2024 | Change |
| Korea | 545,776 | 540,010 | 1% |
| Rest of the World | 2,584,238 | 2,543,168 | 2% |
| SPV Sales | 5,789 | 6,122 | -5% |
| Global Sales | 3,135,803 | 3,089,300 | 2% |
Kia Best-Selling Models Worldwide in 2025
The Sportage SUV topped the 2025 global sales rankings by model, selling 569,688 units, followed by the Seltos SUV (299,766 units) and the Sorento SUV (264,673 units).
Kia successfully maintained global growth momentum in 2025 through market-specific sales strategies, overcoming an uncertain industry environment, including tariff impacts. The company focused on hybrid expansion in the U.S., where Kia had record US sales in 2025, and strengthened its market position in Europe through volume EV growth.
Kia Worldwide Sales Predictions and Global Targets for 2026
Kia set worldwide sales targets for 2026 as follows:
| Region | 2026 Targets | 2025 Results |
| Korea | 565,000 | 545,776 |
| Rest of the World | 2,775,000 | 2,584,238 |
| Special Purpose Vehicles | 10,000 | 5,789 |
| Global | 3,350,000 | 3,135,803 |
In 2026, Kia is targeting global sales of 3,350,000 units. The brand expects to sell 2,775,000 vehicles outside of Korea and 565,000 units in Korea. Kia also expects to sell 10,000 special-purpose vehicles worldwide.
Kia plans to sustain sales momentum and enhance its global market presence by expanding its hybrid lineup for key SUV models, including the new Telluride SUV and Seltos SUV models, while increasing production and reinforcing global supply chain sustainability.
Global Worldwide Car Sales by Brand in 2025 (Full Year)
- → Global Worldwide Car sales by Brand in 2025, 2024, 2023, 2022, 2021, 2020
- → USA Car Sales by Brand in 2025, 2024, 2023, 2022, 2021, 2020, 2019, and 2018
Global worldwide sales by brand in 2025:
*NOTE: Car sales as reported by the respective car brands. “Sales” often refers to deliveries rather than sales and final registrations by the end consumer. Definitions may vary.
