Mercedes-Benz, Audi, and Ford are the most trusted car brands in Britain of the top 20 best-selling car marques in the UK.
Mercedes-Benz is the UK’s most trusted car brand, according to the 2020 CarGurus Car Buyer Trust Index report, a study commissioned by online automotive marketplace CarGurus. While British men had the most trust in Mercedes-Benz, women trusted Audi and Ford more. Tesla was rated 12th most trusted overall, although men placed the electric car brand only 18th. Trust in Fiat and French brands Peugeot, Renault and Citroen was low.
UK Car Buyer Trust Report Index 2020
The German carmaker Mercedes-Benz topped a list of 21 manufacturers that have been ranked as part of the inaugural CarGurus Car Buyer Trust Index, a new independent report that provides insight into how perceived trust impacts decision-making among different genders and age groups.
In 2019, Mercedes-Benz became the third best-selling car brand in Britain behind Ford and Vauxhall.
Audi, Ford, Toyota, and Volvo completed the top five with Fiat recording the lowest overall brand ranking.
Researchers at GlobalWebIndex asked 2,183 car-buyers to rank car makers on five key factors that build trust: integrity, transparency, genuineness, social conscience, and reliability. This formulated the overall performance for each brand.
Twenty-one car makers were included in the Index, with 20 based on sales data from The Society of Motor Manufacturers and Traders Ltd (SMMT) with Tesla added as a brand of topical interest. Tesla finished mid-table when it came to consumer trust, slotting into 12th place in the report.
Index of Most Trusted Car Brands in Britain
The survey showed the following as the most-trusted car brands overall in Britain:
Trusted Car Brands in Britain by Gender
The report showed some significant differences between the trust men and women have in various automotive brands.
Mercedes-Benz was most trusted overall by male car buyers whereas Audi and Ford shared the top spot as the brands in which women put the most faith.
There were greater differences of opinion among some of the other brands, though. Kia, rated as second overall for men, was a lowly 15th for women. MINI, on the other hand, was ranked fifth overall by women and 15th by men. Women also trusted Volkswagen far more than men.
Car brand trust in Britain by gender:
|1st||Mercedes-Benz||Audi & Ford|
“For consumers, having trust in a purchase – and who they are buying it from – is fundamental to the buying journey. Therefore, we created the CarGurus Car Buyer Trust Index to help gain a deeper understanding of how trust is built, and the extent to which it informs car-buying decisions,” said Chris Knapman, CarGurus UK editor.
“The Car Buyer Trust Index provides unprecedented insight into the role that trust plays in the car buying process, while at the same time showing our commitment to becoming the world’s most trusted and transparent car-buying platform.”