2015 (Full Year) Japan: 30 Best-Selling Car Models

Mazda 2 Geneva 2015The Toyota Aqua was again Japan’s favorite car model in 2015 with the Prius and Honda Fit the other top three best-selling car models. The Aqua and fourth-placed Corolla were the only car models to have kept the same rank positions as a year ago. Most of the most-popular car models in Japan sold significantly fewer cars in 2015 than a year ago but only two new models – Mazda Demio and Toyota Sienta – appeared amongst the top ten.

Best-Selling Car Models in Japan in 2015

The top 30 most-popular car models in Japan in 2015 according to car sales figures released by JADA were:

Brand Model Sales 2015 % Change
1 Toyota Aqua 215,525 -7.6
2 Toyota Prius 127,403 -30.6
3 Honda Fit 119,846 -40.9
4 Toyota Corolla 109,027 -4.6
5 Nissan Note 97,995 -8.2
6 Toyota Voxy 92,546 -15.2
7 Toyota Vitz 77,612 -13.3
8 Mazda Demio 72,771 49.8
9 Honda Vezel 71,021 -26
10 Toyota Sienta 63,904 260.1
11 Nissan Serena 61,796 -19.7
12 Toyota Esquire 59,034 435.3
13 Toyota Harrier 58,991 -9.1
14 Nissan X-TRAIL 58,448 8.8
15 Toyota Vellfire 54,180 47.5
16 Toyota Noah 53,965 -22.5
17 Honda Step WGN 53,699 25.6
18 Toyota Passo 45,449 -8.7
19 Toyota Alphard 44,366 71.5
20 Toyota Crown 27,250 -9.9
21 Subaru Impreza 44,024 -4
22 Honda Freed 41,091 -24.3
23 Suzuki Solio 38,488 17.1
24 Honda Shuttle 34,992 New
25 Suzuki Swift 31,473 -20.1
26 Mazda CX-3 30,020 New
27 Subaru Levorg 29,484 -2.6
28 Toyota Supeido 28,809 -25.6
29 Mazda CX-5 27,243 -7.5
30 Mazda Axela 24,749 -41.8

Note: Mini cars (Kei) are not included.

Ten Top-Selling Car Models in Japan in 2015

The list of the ten most-popular car models in Japan in 2015 was led by the Toyota Aqua for the third consecutive year. The Aqua – Prius C in some overseas markets – has been a sales success since it introduction in Japan in 2011. Sales were down almost 8% in 2015, which was less than the market average. However, this model has received only minor updates since it introduction and the Japanese car buyers may be keen for something new.

The Toyota Prius regained second place on the list of the best-selling car models in Japan in 2015. Sales of the Prius were down by almost a third with the final few months of the year particularly difficult as buyers anticipated the launch of the fourth generation Prius in December. The Prius was duly the most popular car in Japan in December 2015 but over the full year deliveries were only just more than half that of the smaller Aqua.

The Honda Fit was the big loser amongst the top-selling car models in Japan in 2015. Fit sales were down by 40% allowing the Prius to regain second place.

The evergreen Toyota Corolla maintained its fourth place with sales down less than 5%. Toyota’s traditional conservative model was the only car other than the Aqua in the same sales rank position in 2015 as a year ago.

The Nissan Note improved from sixth to fifth despite selling fewer cars in 2015. The Note swapper places with the Toytoa Voxy the sold even weaker. The Toyota Vitz similarly lost 13% of sales but gain a rank position.

The Mazda Demio (Mazda 2 in some markets) was one of the big gainers. Demio sales were up 50% allowing the Mazda to reenter the top ten at 8 from 16 a year ago.

The Honda Vezel was another Honda model loosing big in 2015. Vezel sales were down by a quarter with the model slipping from 7th to 9th.

The Toyota Sienta took the last place on the list of ten best-selling cars in Japan in 2015. Toyota launched a new Sienta mid-year with the new model much more exiting than the rather frumpy car it replaced. Sales nearly tripled with the Sienta the second most-popular car model in Japan for several months during the second half of the year.

The Nissan Serena slipped from 9th to 11th and the Toyota Noah from 10th to 16th.

See also: 2015 (Japan): Best-Selling Car Brands and Manufacturers