2014 (Full Year) Switzerland: Best-Selling Car Models

Ferrari 458 Spider Geneva Auto SalonIn 2014, the Volkswagen Golf was again the top-selling car model in Switzerland. The Skoda Octavia and VW Polo were also favorite cars for Swiss buyers. Sport and exotic cars continued to sell well. New passenger vehicle registrations in Switzerland contracted in 2014 by 1.9% to 301,942 cars.

Best-Selling Car Models in Switzerland in 2014

The top 20 best-selling car models in Switzerland in 2014 according to car sales statistics released by Auto-Schweiz were:

Rank 2013 Rank 2014 Brand Model Cars Sold in 2014
1 1 VW Golf 14,366
2 2 Skoda Octavia 10,847
3 3 VW Polo 5,884
6 4 Audi A3 5,203
5 5 VW Tiguan 4,828
4 6 BMW 3 Series 4,043
7 Seat Leon 4,002
7 8 Audi A4 3,458
8 9 Peugeot 208 3,319
15 10 Mercedes-Benz A Class 3,302
13 11 Renault Clio 3,224
12 Fiat 500 3,202
13 Ford Kuga 3,082
14 Suzuki Swift 3,069
15 Hyundai i20 3,066
20 16 BMW X3 3,008
14 16 VW Touran 3,008
12 18 Toyota Yaris 2,934
11 19 VW Passat 2,922
19 20 Skoda Fabia 2,902

Top 10 Best-Selling Car Models in Switzerland in 2014

The list of the top ten most-popular cars in Switzerland was again headed in 2014 by the Volkswagen Golf. In a shrinking market, Volkswagen solidified the lead of the Golf by selling nearly a thousand more Golfs than in 2013.

The Skoda Octavia maintained its traditional second place on the list of Switzerland’s favorite car models. Like the Golf, Octavia sales increased by nearly a thousand in 2014.

The Volkswagen Polo was again the third most-popular car model in Switzerland in 2014. Despite an aging car and only a very minor facelift early in the year, Polo sales increased by around 200 cars.

The Audi A3 improved from 6th to 4th this year by increasing sales by around 800 cars. Almost all other models on the top-10 list saw weaker sales in 2014 compared to a year ago.

The VW Tiguan maintained its 5th place from last year giving the Volkswagen Group a clean sweep of the top 5 most-popular car models in Switzerland. The BMW 3 Series slipped two places to sixth.

The Seat Leon at 7th was the most improved of all the top-ten best-selling cars in Switzerland in 2014. It shot up around 20 positions from a year ago.

The Audi A4 and Peugeot 208 moved down one place each from a year ago. The Mercedes-Benz A Class improved from 15th to 10th despite selling 200 fewer cars in 2014 compared to 2013.

The two cars slipping out of the top 10 from last year were the BMW 1 Series from 10th to 23 and the Suzuki SX4 from 9th to 40 th.

The Swiss car market is traditionally very competitive with a large number of models chasing a small but generally affluent market. Below the top 10 wide swings in rank positions happen quite often.

Sports and Exotic Car Sales in Switzerland in 2014

Sports, exotic and luxury cars traditionally sell very well in Switzerland and 2014 was no exception. As before, real automobile exclusivity in Switzerland is easiest found in a VW Jetta – only 10 were registered in Switzerland in 2014 making it around the 370th most popular car model in the country. The Ferrari 458 was around 130 places higher on the ranking list.

Also worth noting on the list are the figures for electric cars: the Tesla Model S was the 125th most-popular car model in Switzerland in 2014 while the BMW i3 and i8 also achieved surprisingly high numbers.

A few exotic car sales figures from the registration data released by Auto-Schweiz:

Brand Model Cars Sold in 2014
Aston Martin DB9 11
Aston Martin Rapide 19
Aston Martin V12 Vantage 27
Aston Martin V8 Vantage 50
Aston Martin Vanquish 43
Audi R8 25
Bentley Continental GT 120
Bentley Flying Spur 40
Bentley Mulsanne 8
BMW i3 390
BMW i8 64
Ferrari 458 187
Ferrari California 53
Ferrari F12 58
Ferrari FF 28
Ferrari LaFerrari 31
Lamborghini Aventador 31
Lamborghini Gallardo 18
Lamborghini Huràcan 25
Maserati Ghibli 537
Maserati GranCabrio 46
Maserati Granturismo 23
Maserati GT MC Stradale 10
Maserati Quattroporte 116
McLaren 650S 22
McLaren MP4-12C 15
McLaren P1 12
Mercedes-Benz SL-Klasse 82
Mercedes-Benz SLS AMG 55
Porsche 911 916
Porsche 918 15
Porsche Boxster 161
Porsche Cayenne 574
Porsche Cayman 83
Porsche Macan 1216
Porsche Panamera 199
Rolls Royce Ghost 7
Rolls Royce Phantom 8
Rolls Royce Wraith 34
Tesla Model S 496

See also 2014 (Full Year) Best-Selling Car Makes in Switzerland for more on the Swiss car market in 2014.