In full-year 2025, Subaru car and SUV sales in the USA were 3.6% lower, with the Crosstrek and Forester the top-selling models.
2025 (January to December): Subaru of America, Inc. (SOA) sold 643,591 vehicles in the USA, a 3.6 percent decrease compared with calendar year 2024. The Crosstrek was the top performer by volume, achieving its best year ever with 191,724 vehicle sales, up 5.5 percent over 2024. Forester was the second-highest-selling Mitsubishi carline in the US with 175,070 vehicle sales. The Outback achieved 157,716 annual sales in 2025. In its final full year of sales, Legacy reached 22,212 vehicle sales, up 13.4 percent.
Subaru USA Sales by Car and SUV Model in 2025
Subaru sales in the USA by car and SUV model were as follows in 2025:
| MODEL | Sales 2025 | Sales 2024 | % Chg |
| Ascent | 44,400 | 56,286 | -21.10% |
| BRZ | 2,882 | 3,345 | -13.80% |
| Crosstrek | 191,724 | 181,811 | 5.50% |
| Forester | 175,070 | 175,521 | -0.30% |
| Impreza | 27,942 | 31,366 | -10.90% |
| Legacy | 22,212 | 19,591 | 13.40% |
| Outback | 157,716 | 168,771 | -6.60% |
| Solterra | 10,715 | 12,447 | -13.90% |
| WRX | 10,930 | 18,587 | -41.20% |
| TOTAL | 643,591 | 667,725 | -3.60% |
Car Sales by Brand in the USA in 2025 (Full Year)
- → USA Car Sales by Brand in 2025, 2024, 2023, 2022, 2021, 2020, 2019, and 2018
- → Global Sales by Brand Worldwide in 2025, 2024, 2023, 2022, 2021, and 2020
Car Sales by Brand in the USA in 2025 (Full Year):
- Acura (Honda)
- Buick (GM)
- Alfa Romeo (FCA)
- Audi
- Chevrolet (GM)
- Cadillac (GM)
- Chrysler (FCA)
- Dodge (FCA)
- FCA (including Jeep, Ram, Dodge, Chrysler)
- Fiat (FCA)
- GM (Buick, Cadillac, Chevrolet, GMC)
- GMC (GM)
- Honda
- Hyundai
- Jeep (FCA)
- Kia
- Lexus (Toyota)
- Mitsubishi
- Ram (FCA)
- Stellantis (FCA)
- Subaru
- Toyota
- Volkswagen
NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly marked otherwise.
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise®, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide.
Over the past 20 years, SOA and the SOA Foundation have donated more than $340 million to causes the Subaru family cares about, and its employees have logged over 115,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place.
