2018 Global: Porsche Worldwide Car Sales

In 2018, Porsche sales worldwide increased by 4% to 256,255 cars. Sales were lower in Europe but increased in China, the largest market for Porsche.

In 2018, Porsche sales worldwide increased by 4% to 256,255 cars. Sales were lower in Europe but increased in China, the largest market for Porsche.

In 2018, worldwide sales of Porsche cars reach a new record 256,255 vehicles (+3%). China and the USA were again the largest single country markets for Porsche and sales increased in both. Porsche sales in Europe and Germany were lower in 2018 than a year ago. The Macan and Cayenne were the best-selling Porsche models in 2018.

Best-Selling Porsche Models Worldwide in 2018

In 2018, the Panamera recorded the strongest percentage growth with a 38 per cent increase to 38,443 deliveries. The 911 also recorded a double-digit rise: despite the release of a new generation of 911, the number of sports cars delivered increased by ten per cent to 35,573 vehicles.

Although Porsche likes to consider itself foremost a sports car builder, SUVs now accounts for more than half of all sales worldwide. In 2018, the Macan was still the most successful model by volume with 86,031 vehicles, just ahead of the Cayenne with 71,458 deliveries.

“The 911 capacity to fascinate is stronger than ever,” comments Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “We just celebrated the world premiere of the new 911 at the end of the year at the Los Angeles Autoshow, and yet our sports car icon once again inspired more customers in 2018 than in the previous year.”

Porsche Sales by Market in 2018 (Full Year)

Porsche reported sales as follows in the most important country markets in 2018:

20172015Change
Worldwide246,375256,2554 %
Europe80,26277,216-4 %
– Germany28,31727,541-3 %
America67,71470,4614 %
– USA55,42057,2023 %
Asia-Pacific, Africa 
and Middle East
98,399108,57810 %
– China71,50880,10812 %

The Chinese market was again the largest single-country market for Porsche in 2018. Growth in this market hit twelve per cent amounting to 80,108 units in total.

In second place was the USA, with an increase of three per cent to 57,202 vehicles.

Deliveries in Europe came in slightly below the previous year’s figures. “The switch to the new WLTP test cycle and gasoline particle filters in Europe mean that we faced significant challenges in the fourth quarter of 2018, and these will continue to be felt in the first half of 2019. On top of that, we stopped offering models with diesel engines in February 2018,” Detlev von Platen added.

Worldwide Car Sales per Brand in 2018