In full-year 2025, Audi worldwide car sales were 3% lower, with fewer deliveries in the USA and China, but global electric car sales were at record levels.
2025 (January to December): Audi sold 1,623,551 cars (-2.9%) worldwide compared to 1,671,218 global deliveries in 2024. Audi sales were stronger in Germany (+4%) but flat in the rest of Europe (-0.5%). Audi struggled in China, its largest single-country market, and in the USA. Sales of electric Audi cars were up 36% globally.
Audi Worldwide Car Sales by Top Countries and Markets in 2025
Audi car sales worldwide and in the largest country and regional markets in 2025 were as follows:
| Audi brand deliveries | Cumulative Audi Car Sales | ||
| 2025 | 2024 | Change | |
| World | 1,623,551 | 1,671,218 | –2.9 % |
| Germany | 206,290 | 198,342 | +4.0 % |
| North America | 202,143 | 230,220 | –12.2% |
| China | 617,514 | 649,900 | –5.0 % |
| Europe (excluding Germany) | 464,046 | 466,209 | –0.5 % |
| Overseas and emerging markets | 133,558 | 126,547 | +5.5% |
Audi Car Sales Worldwide in 2025
Audi delivered more than 1.6 million vehicles to customers worldwide in 2025, a decline of approximately three percent from the previous year. However, deliveries rose year over year in every month starting in September, signalling an upward trend. The order books support the trend: orders increased by over 13 percent compared to 2024, with orders for electric models increasing by a strong 58 percent.
Global deliveries of all-electric Audi models reached a record of over 223,000 vehicles in 2025, approximately 36 percent. However, Audi struggled with electric car sales in especially China, by far its most important market.
The two new electric vehicles (EVs), the Audi A6 e-tron (37,000 units) and the Audi Q6 e-tron (84,000 units), especially drove demand. Audi achieved delivery records in markets including Canada, Poland, Turkey, and Denmark.
Audi Sport delivered around 36,000 high-performance vehicles (–13 percent) to customers in 2025. Audi blamed the decline on reduced availability resulting from model changeover.
Geopolitical and economic challenges continued to pressure delivery figures in 2025. An intense competitive environment in China and U.S. tariff policy affected the entire automotive sector and shaped global consumer behaviour. Solid performances in Europe, Germany, as well as overseas and emerging markets, could not fully offset these factors.
Audi Car Sales in Major Global Markets in 2025
In Europe (excluding Germany), Audi delivered more than 464,000 vehicles (-0.5%). EV deliveries increased approximately 40 percent to around 113,000 units, continuing the positive global trend.
Audi recorded solid gains in its home market of Germany: of the over 206,000 (+4 percent) vehicles delivered, around 41,000 were all-electric (+89 percent).
In North America (USA & Canada), Audi delivered more than 202,000 units (–12 percent); approximately 33,000 were EVs (+15 percent) – a new record but the outlook for 2026 is not as positive. In Canada, deliveries reached a record of over 37,000 units (+11 percent).
Competition in China remains intense: Audi delivered around 618,000 vehicles (–5 percent) and achieved the leading position among core competitors. The model initiative for the Chinese market will continue at a rapid pace in 2026, with key models including the Audi A6L, the Audi A6L e-tron, the Audi Q5L and AUDI E7X set to launch. Audi’s failure to quote numbers confirms that Audi is struggling with uncompetitive electric cars in its most important market.
In overseas and emerging markets, Audi increased deliveries by around 6 percent to approximately 134,000. All-electric model deliveries increased 26 percent (14,000 units). Among the countries with the highest growth were Argentina (+77 percent), Turkey (+28 percent), and Egypt (+21 percent).
Global Worldwide Car Sales by Brand in 2025 (Full Year)
- → Global Worldwide Car sales by Brand in 2025, 2024, 2023, 2022, 2021, 2020
- → USA Car Sales by Brand in 2025, 2024, 2023, 2022, 2021, 2020, 2019, and 2018
Global worldwide sales by brand in 2025:
- Audi
- BMW
- BYD
- Cupra (Seat)
- Kia
- Mercedes-Benz
- Mini (BMW)
- Rolls-Royce (BMW)
- Seat (Cupra)
- Tesla
- Volkswagen (VW Brand)
- Volvo
*NOTE: Car sales as reported by the respective car brands. “Sales” often refers to deliveries rather than sales and final registrations by the end consumer. Definitions may vary.
