In full-year 2024, Audi global car sales were down 12% with the Q5, A6, and Q3 the best-selling Audi models worldwide.

2024 (January to December): Audi car sales worldwide were 11.8% lower at 1,671,218 global deliveries. Electric car deliveries were down by 8% to 164,000 BEVs. Audi struggled in all global markets and for the first time ever, sold fewer cars than Tesla in 2024.
Audi Car Sales by Major Country in 2024
Audi car sales worldwide by major country or regional market were as follows in 2024:
Country / Region | Sales in 2024 | Sales in 2023 | % Change |
World | 1,671,218 | 1,895,240 | –11.8 % |
Germany | 198,342 | 252,060 | –21.3 % |
North America | 240,771 | 276,735 | –13.0 % |
China | 649,434 | 728,575 | –10.9 % |
Europe (excluding Germany) | 466,209 | 495,559 | –5.9 % |
Overseas and emerging markets | 116,462 | 142,311 | –18.2 % |
After a record year in 2023, Audi claims geopolitical and industrial conditions impacted delivery figures in 2024. A general economic environment characterized by stagnation and structural problems as well as a tense political situation posed major challenges for the entire automotive industry and influenced consumer behavior on an international scale.
With around 466,000 vehicles, the number of deliveries in Europe (excluding Germany) was almost 6 percent below the previous year. The number of electric vehicles was just below 81,000 units (+6 percent). The most popular models in Europe were the Audi A3 (84,000 units), Audi Q3 (79,000 units), and Audi Q4 e-tron (57,000 units).
In Germany, Audi delivered over 198,000 cars (–21 percent). This figure includes roughly 22,000 fully electric vehicles (–33 percent).
In the UK, the number of deliveries was around 123,000 units (–11 percent), in France around 48,000 units (–3 percent). For electrically powered models, Audi recorded an increase of 24 percent in France compared to 2023. Audi also showed a solid result in Italy, delivering more than 67,000 units (+1 percent), including roughly 3,000 electric vehicles (+7 percent). In Spain (incl. Canary Islands), Audi delivered over 39,000 units (–4 percent) to customers.
In North America, Audi sold just below 241,000 vehicles (–13 percent) in 2024 – almost 29,000 of those were fully electric (–6 percent).
In the intensely competitive market of China, Audi delivered a total of more than 649,000 cars to customers. This represents a decline of around 11 percent compared to the previous year.
Best-Selling Audi Models Worldwide in 2024
The best-selling Audi models worldwide in 2024 were the Audi Q5 (298,000 units), the Audi A6 (244,000 units), and the Audi Q3 (215,000 units).
Audi delivered more than 164,000 fully electric models to customers worldwide (–8 percent) in 2024. Demand was strong for the Audi Q4 e-tron, with almost 108,000 units delivered globally. Since its market launch in the third quarter, the new Audi Q6 e-tron recorded almost 15,000 deliveries.
Global Worldwide Car Sales by Brand in 2024 (Full Year)
- → Global Worldwide Car sales by Brand in 2024, 2023, 2022, 2021, 2020
- → USA Car Sales by Brand in 2024, 2023, 2022, 2021, 2020, 2019, and 2018
Global worldwide sales by brand in 2024:
- Alpine
- Audi
- BMW
- BYD
- Cupra (Seat)
- Lexus
- Mazda
- Mercedes-Benz
- Mini (BMW)
- Nissan
- Porsche
- Renault Group
- Rolls-Royce (BMW)
- Seat
- Skoda
- Tesla
- Toyota (incl. Daihatsu, Hino, Lexus)
- Volkswagen Group
- Volkswagen Group Electric Cars
- Volvo
*NOTE: Car sales as reported by the respective car brands. “Sales” often refers to deliveries rather than sales and final registrations by the end consumer. Definitions may vary.