2024 (Full Year) Global: BMW and Mini Worldwide Car Sales

In full-year 2024, BMW Group sales, including BMW brand, Mini, and Rolls-Royce cars, were lower worldwide but global electric car sales increased by 13.5%.

In full-year 2024, BMW Group sales, including BMW brand, Mini, and Rolls-Royce cars, were lower worldwide but global electric car sales increased by 13.5%.
© BMW AG

2024 (January to December): Worldwide sales of cars produced by the BMW Group were 4% lower with 2,450,804 global deliveries. All-electric car sales increased by 13.5% to a new record 426,594 BEVs or 17.4% of all new BMWs and Minis sold worldwide in 2024. Overall BMW car sales increased in Europe and the USA but were lower in China, which bought nearly 30% of all BMWs produced in 2024.

BMW Group Sales Worldwide by Car Brand in 2024

Sales by the various BMW Group brands in global markets were as follows in 2024:

BMW GroupSales 2024% Change
BMW Group Automotive2,450,804-4.00
BMW2,200,177-2.30
– BMW M GmbH206,5822.1
MINI244,915-17.1
– BMW Group electrified (PHEV & BEV)593,2154.8
— BMW Group BEV426,59413.5
Rolls-Royce5,712-5.3
BMW Motorrad210,4080.6

During 2024, BMW had to lower sales predictions due to production problems with the Integrated Brake System and lower demand in China.

The BMW brand delivered 2,200,177 vehicles to customers in the full year 2024 (-2.3%). In the Europe region, the BMW brand expanded its market share, registering double-digit sales growth in Italy, France, and the UK. The BMW brand also posted sales growth in the US. In Germany, despite a declining market for fully-electric vehicles, BMW saw growth in new BEV registrations.

With a total of 206,582 vehicles delivered to customers in 2024, M GmbH sales grew by +2.1%, reaching a new all-time high.

The MINI brand, which updated its entire product range in 2024, sold 244,915 units worldwide (-17.1%). In the fourth quarter, the brand almost doubled its BEV sales year-on-year, with 29,698 fully-electric vehicles sold.

The Rolls-Royce brand delivered 5,712 units to customers (-5.3%) in the full year.

BMW Motorrad sold 210.408 motorcycles and scooters (+0.6%) and thus achieved another record year. 

BMW and Mini Electric Car Sales

In 2024, both BMW and MINI brands posted double-digit BEV growth, with 368,523 (+11.6%) and 56,181 (+24.3%) fully-electric vehicles delivered to customers, respectively. The Rolls-Royce brand also recorded significant growth with 1.890 BEV vehicles delivered (+479.6%).

Electrified vehicles represented 24.2% of total BMW Group sales in 2024, with 593,215 units delivered to customers. All-electric vehicles accounted for 17.4% of total sales.

BMW and Mini Sales Worldwide by Major Region and Country in 2024

BMW and Mini sales in various major world markets and large countries in 2024:

CountrySales 2024% Change
Europe947,2350.6
– Germany267,285-5.3
Asia960,951-10.2
China714,530-13.4
Americas480,9940.2
USA397,6520.5

Global Worldwide Car Sales by Brand in 2024 (Full Year)

Global worldwide sales by brand in 2024:

*NOTE: Car sales as reported by the respective car brands. “Sales” often refers to deliveries rather than sales and final registrations by the end consumer. Definitions may vary.

About BMW Group

With its four brands BMW, MINI, Rolls-Royce, and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

 

About the author:

Henk Bekker

Henk Bekker is a freelance writer with over 20 years of experience in online writing. His best-selling cars website has been reporting car sales statistics since 2008 with classic car auction prices focusing on the most expensive automobiles sold at public auctions in the past decade. He also owns the travel websites European-Traveler.com and Lake Geneva Switzerland. Henk holds an MBA from Edinburgh Business School and an MSc in Finance from the University of London.