In full-year 2024, the BMW Group had a second consecutive year of record sales in the USA with BMW brand sales up while Mini car sales in the US were lower.
2024 (January to December): BMW Group sales increased by only 0.5% in 2024 but BMW brand sales were up 2.5% to 371,346 vehicles for the second consecutive record year. Passenger car sales increased more than SUV or light truck sales in 2024. Battery-electric vehicle sales increased by 12.3% to a record 50.981 BEV deliveries. Mini sales were down by 21.5% to 26,299 cars. The BMW X5 was the best-selling BMW in the USA in 2024 while the BMW 4-Series was the most popular sedan car of BMW in the US.
BMW Groups Sales in the USA in 2024
BMW Group in the USA in 2024 were as follows:
| Brand | 2024 | 2023 | Change |
| BMW passenger cars | 163,752 | 158,473 | 3.30% |
| BMW light trucks | 207,594 | 203,771 | 1.90% |
| TOTAL BMW | 371,346 | 362,244 | 2.50% |
| TOTAL MINI | 26,299 | 33,497 | -21.50% |
| TOTAL BMW Group | 397,645 | 395,741 | 0.5% |
BMW Brand Vehicle Sales by Model in the US in 2024
BMW brand car, light truck and SUV sales in the USA were as follows in 2024:
| Model | 2024 | 2023 | Change |
| i3 | 1 | 0 | 0.0% |
| i8 | 0 | 0 | -% |
| 2 Series | 15,384 | 11,620 | 32.4% |
| 3 Series | 31,330 | 33,997 | -7.8% |
| 4 Series | 42,608 | 50,777 | -16.1% |
| 5 Series | 25,315 | 22,401 | 13.0% |
| 6 Series | 1 | 0 | 0.0% |
| 7 Series | 10,714 | 10,811 | -0.9% |
| 8 Series | 5,345 | 5,751 | -7.1% |
| Z4 | 2,129 | 1,883 | 13.1% |
| X1 | 27,306 | 21,042 | 29.8% |
| X2 | 3,619 | 191 | 1794.8% |
| BMW passenger cars | 163,752 | 158,473 | 3.3% |
| X3 | 68,798 | 63,172 | 8.9% |
| X4 | 9,978 | 9,536 | 4.6% |
| X5 | 72,348 | 72,573 | -0.3% |
| X6 | 9,481 | 10,077 | -5.9% |
| X7 | 29,632 | 28,797 | 2.9% |
| XM | 1,974 | 2,315 | -14.7% |
| iX | 15,383 | 17,301 | -11.1% |
| BMW light trucks | 207,594 | 203,771 | 1.9% |
| BMW brand | 371,346 | 362,244 | 2.5% |
For the full year 2024, BMW sales increased by 2.5% to total sales of 371,346 vehicles compared to the 362,244 vehicles sold in 2023. This represents the second consecutive year that BMW has set a new sales record in the U.S.
The BMW X5 and X3 were the top-selling BMWs in the US in 2024 while the 4-Series and 3-Series were the most popular BMW sedan cars.
BMW Battery Electric Vehicle Sales in the USA by Model in 2024
BMW battery-electric car sales by model in the US were as follows in 2024:
| Electric Car Model | 2024 | 2023 | Change |
| i4 | 23,403 | 22,583 | 3.60% |
| i5 | 8,763 | 2,133 | 310.80% |
| i7 | 3,431 | 3,400 | 0.90% |
| iX | 15,383 | 17,301 | -11.10% |
| TOTAL BEV | 50,981 | 45,417 | 12.30% |
With four fully electric BEV models on the US market, BMW set a new annual record for electric vehicle sales in the U.S., surpassing 50,000 units for the first time. For the full year 2024, BMW BEV sales increased by 12.3% to total sales of 50,981 vehicles compared to the 45,417 BEV vehicles sold in 2024.
The company sold an additional 19,398 plug-in hybrid electric vehicles in 2024, bringing the total number of electrified vehicles sold in 2024 to 70,379, or 19% of total sales.
Mini Car Sales by Model in the USA in 2024:
Mini car sales by model in the US in full year 2024 were as follows:
| Model | 2024 | 2023 | Change |
| Cooper /S Hardtop 2 Door | 8,445 | 8,766 | -3.7% |
| Cooper /S Hardtop 4 Door | 3,216 | 4,143 | -22.4% |
| Cooper /S Convertible | 2,208 | 5,331 | -58.6% |
| Cooper /S Clubman | 783 | 2,735 | -71.4% |
| Countryman | 11,647 | 12,522 | -7.0% |
| MINI brand | 26,299 | 33,497 | -21.5% |
For the full year 2024, MINI brand sales decreased by 21.5% to total sales of 26,299 vehicles compared to the 33,497 vehicles sold in 2023. MINI sales were impacted throughout the year by a planned model changeover.
Car Sales by Brand in the USA in 2024 (Full Year)
- → USA Car Sales by Brand in 2024, 2023, 2022, 2021, 2020, 2019, and 2018
- → Global Sales by Brand Worldwide in 2024, 2023, 2022, 2021, and 2020
Car Sales by Brand in the USA in 2024 (Full Year):
- Acura (Honda)
- Alfa Romero (Stellantis)
- Audi
- BMW (including Mini)
- Buick (GM)
- Cadillac (GM)
- Chevrolet (GM)
- Chrysler (FCA)
- Dodge (FCA)
- FCA (Stellantis)
- Fiat (Stellantis)
- Ford
- GM (General Motors including Buick, Cadillac, Chevrolet, GMC)
- GMC (GM)
- Honda (including Acura)
- Hyundai
- Infiniti
- Jeep (FCA)
- Kia
- Lexus (Toyota)
- Lincoln (Ford)
- Mazda
- Mercedes-Benz
- Mini (BMW)
- Mitsubishi
- Nissan
- Porsche
- Ram (FCA)
- Stellantis (FCA)
- Subaru
- Toyota
- Volkswagen
NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly marked otherwise.
About BMW Group In America
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
