2024 (Full Year) USA: Porsche US Car Sales by Model

In full-year 2024, Porsche increased sales in the USA to a new record 76,167 cars with the Macan, Cayenne, and 911 the top-selling models.

In full-year 2024, Porsche increased sales in the USA to a new record 76,167 cars with the Macan, Cayenne, and 911 the top-selling models.
Β© Porsche AG

2024 (January to December): Porsche Cars North America, Inc. (PCNA) reported retail deliveries in the United States totaled 76,167 vehicles, a one percent increase, for the second consecutive record sales year in the USA. The Macan and Cayenne were the best-selling Porsche models in the USA but sales of the 911 increased by an impressive fifth and the 718 by a quarter.

Porsche USA Car Sales by Model in 2024

Porsche sales in the USA by model were as follows in 2024:

PORSCHE MODELSales 2024Sales 2023
ALL 91114,12811,692
ALL 7185,6984,526
ALL TAYCAN4,7477,570
ALL PANAMERA3,9824.205
ALL CAYENNE22,43220,475
ALL MACAN25,18026,947
TOTAL76,16775,415

Over the course of 2024, the two-door Porsche sports cars posted significant gains in the USA. The 911 achieved a record of 14,128 retail sales, representing a 20.8 percent increase over 2023. Meanwhile, 718 deliveries totaled 5,698 units: a 25.9 percent increase over 2023. Together, two-door models accounted for 26 percent of all Porsche cars sold in the United States in 2024.

Cayenne sales totaled 22,432 units – a new record in the model’s history – and a 9.6 percent increase over 2023. Sales of the Macan totaled 25,180 units while Panamera sales totaled 3,982.

Car Sales by Brand in the USA in 2024 (Full Year)

Car Sales by Brand in the USA in 2024 (Full Year):

NOTE: β€œSales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly marked otherwise.

About the author:

Henk Bekker

Henk Bekker is a freelance writer with over 20 years of experience in online writing. His best-selling cars website has been reporting car sales statistics since 2008 with classic car auction prices focusing on the most expensive automobiles sold at public auctions in the past decade. He also owns the travel websites European-Traveler.com and Lake Geneva Switzerland. Henk holds an MBA from Edinburgh Business School and an MSc in Finance from the University of London.