2023 (Full Year) USA: Porsche USA Car Sales by Model

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In full-year 2023, Porsche increased USA car sales to a new record 75,451 vehicles with the Macan, Cayenne, and 911 the top-selling models.

In full-year 2023, Porsche increased USA car sales to a new record 75,451 vehicles with the Macan, Cayenne, and 911 the top-selling models.
© Porsche

2023 (January to December): Porsche Cars North America increased sales by 7.6% to a new record 75,451 vehicles — a total fitting for Porsche’s 75th anniversary year. The most popular Porsche model was again the Macan with over a third of all Porsche deliveries in the US in 2023. Cayenne sales were at its second highest level ever and the 911 sold over 10,000 times in the US for the first time since 2007.

Porsche USA Sales by Car Model in (Full Year)

Porsche ModelSales 2022Sales 2023
ALL 91110,20411,692
ALL 7183,4844,526
ALL TAYCAN7,2717,570
ALL PANAMERA4,2244,205
ALL CAYENNE21,19420,475
ALL MACAN23,68826,947
PORSCHE USA TOTAL70,06575,415

The best-selling Porsche model in the USA in 2023 was again the Macan, which increased sales by 13.8% to a new annual record with 26,947 deliveries against a previous high of 24,716 set in 2021.

Sales of the Porsche 911 sportscar increased even faster — by 14.6% to 11,692 cars. It was the first time since 2007 that Porsche sold over 10,000 of the high-earning 911 in the US in a single year.

Sales of the Taycan grew by 4.1 percent to 7,570 cars, representing 10 percent of PCNA sales in 2023.The 718 was the fastest-growing Porsche model line in 2023 with an increase of nearly 30 percent in 2023 to total 4,526 cars.

The introduction of the third-generation Cayenne during the course of 2023 drove sales past 20,000 vehicles for only the second time in PCNA history.

Car Sales by Brand in the USA in 2023 (Full Year)

Car Sales by Brand in the USA in 2023 (Full Year):

NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly marked otherwise.

About Porsche Cars North America

Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic.

The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarters of Porsche Motorsport North America. PCNA supports 198 independently owned and operated Porsche centers, two Porsche studios and five satellite stores in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand’s 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency.

PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

About the author:

Henk Bekker

Henk Bekker is a freelance writer with over 20 years of experience in online writing. His best-selling cars website has been reporting car sales statistics since 2008 with classic car auction prices focusing on the most expensive automobiles sold at public auctions in the past decade. He also owns the travel websites European-Traveler.com and Lake Geneva Switzerland. Henk holds an MBA from Edinburgh Business School and an MSc in Finance from the University of London.