2023 (Full Year) USA: Mercedes-Benz US Car Sales by Model

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In full-year 2023, Mercedes-Benz car sales in the USA were flat with the GLE and GLC the top-selling SUV models.

In full-year 2023, Mercedes-Benz car sales in the USA were flat with the GLC and GLE the top-selling SUV models.
© Mercedes-Benz 2023

2023 (January to December): Mercedes-Benz passenger car and SUV sales in the USA were slightly weaker but van sales increased by 8% to lift sales for the entire group by 0.2% to 351,746 vehicles. Electric vehicle sales increased by 248% to 43,202 cars for a 15% market share of overall Mercedes-Benz passenger vehicle sales in the US in 2023. The top-selling models were the GLC and GLE SUVs while the C-Class was the top-selling Mercedes-Benz passenger car in the USA in 2023.

Mercedes-Benz Car Sales by Model in the USA in 2023 (Full Year)

Mercedes-Benz passenger vehicle sales in the USA in 2023 by model were as follows:

Mercedes-Benz Passenger VehiclesSales 2023Sales 2022
A-CLASS1645,832
CLA9,8028,766
C-CLASS32,69826,192
E-CLASS/CLS17,07518,818
S-CLASS12,43015,927
SL3,4062,027
AMG GT2,0912,970
GLA12,62314,085
GLB16,71023,274
GLC40,25365,531
GLE57,69663,050
GLS24,05620,855
G-CLASS 10,0237,020
EQS Sedan6,6887,520
EQS SUV8,9892,845
EQE Sedan5,154384
EQE SUV10,604 
EQB11,7671,672
TOTAL282,229286,768
Vans69,51764,185
MBUSA GRAND TOTAL351,746350,953

Mercedes-Benz Sales by Segment in the USA in 2023

The development of the USA market for Mercedes-Benz in the USA in 2023 by market segment was as follows:

Top-End: Mercedes-AMG, Mercedes-Maybach, G-Class, S-Class, GLS, EQS and EQS SUV

Total Top-End segment sales were up 15% in 2023 versus 2022. Sales for Mercedes-AMG high-performance models totaled 40,513 units, an increase of 22% in 2023 versus 2022. The fully electric EQS SUV posted 8,989 total units in 2023, a 216% increase from last year. However, the German media reported that Mercedes-Benz was disappointed in the slow uptake of the EQS sedan with sales lower and only half that of the S-Class.

Core: All derivatives from C- and E-Class, incl. EQC, EQE and EQE SUV

The C-Class remains the passenger car leader in the Core segment with an increase of 25% from last year with a total of 32,698 units sold in 2023. The GLE and GLC remained the most popular Mercedes-Benz vehicles overall in the USA.

Entry: All derivatives from A- and B-Class incl. EQA, EQB and smart

Total sales in the Entry segment reached 47,271 units, down slightly by -4% compared to 2022. However, the CLA saw an increase of 12% in 2023 total sales compared to 2022 with 9,802 units sold.

Vans:

Sales for Mercedes-Benz Vans were up 8% compared to 2022 with a total of 69,517 units sold. In 2024, the all-new eSprinter will be launched as the first fully electric van in North America from Mercedes-Benz USA.

Car Sales by Brand in the USA in 2023 (Full Year)

Car Sales by Brand in the USA in 2023 (Full Year):

NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly marked otherwise.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S.

About the author:

Henk Bekker

Henk Bekker is a freelance writer with over 20 years of experience in online writing. His best-selling cars website has been reporting car sales statistics since 2008 with classic car auction prices focusing on the most expensive automobiles sold at public auctions in the past decade. He also owns the travel websites European-Traveler.com and Lake Geneva Switzerland. Henk holds an MBA from Edinburgh Business School and an MSc in Finance from the University of London.