In full-year 2023, Ford and Lincoln car sales in the USA increased by 7.1% to almost 2 million vehicles with the F-Series and Explorer the top-selling models.
2023 (January to December): Ford Motor Company sales in the USA were up 7.1% to 1,995,912 vehicles. Ford branded sales were up 7.5% to 1,914,094 vehicles while Lincoln brand sales were 2% weaker at 81,818 vehicles. Ford was America’s number 1 truck and commercial vehicle seller and the second-strongest electric vehicle brand. In 2023, the Ford F-Series was the best-selling vehicle model in the USA for the 42nd consecutive year.
Ford Motor Company Sales in the USA by Brand and Car Type in 2023
Ford Motor Company sales in the USA by brand and car type in 2023 were as follows:
SALES BY BRAND | Sales 2023 | Sales 2022 | % 22/23 |
Ford Brand | 1,914,094 | 1,780,978 | 7.5 |
Lincoln Brand | 81,818 | 83,486 | -2.0 |
Total vehicles | 1,995,912 | 1,864,464 | 7.1 |
SALES BY FUEL TYPE | Sales 2023 | Sales 2022 | % 22/23 |
Electric Vehicles | 72,608 | 61,575 | 17.9 |
Hybrid Vehicles | 133,743 | 106,705 | 25.3 |
Internal Combustion | 1,789,561 | 1,696,184 | 5.5 |
Total vehicles | 1,995,912 | 1,864,464 | 7.1 |
SALES BY TYPE | Sales 2023 | Sales 2022 | % 22/23 |
SUVs | 865,499 | 861,256 | 0.5 |
Trucks | 1,081,777 | 955,543 | 13.2 |
Cars | 48,636 | 47,665 | 2.0 |
Total vehicles | 1,995,912 | 1,864,464 | 7.1 |
Ford’s electric vehicles posted record sales of 72,608 vehicles for the year (up 18 percent). Growth came from America’s best-selling electric truck, the F-150 Lightning, and the Mustang Mach-E sales. Ford’s E-Transit was America’s best-selling electric van nameplate in 2023 on sales of 7,672 – up 18 percent over 2022.
For the year, Ford hybrid vehicle sales were up 25 percent. Ford has both the first and second best-selling hybrid trucks in America, with Maverick Hybrid sales totaling 52,361 trucks, a 67 percent gain and more than half of Maverick’s total sales in 2023. The F-150 Hybrid posted sales gains of 41 percent on 2023 sales of 50,103.
Although passenger car sales increased slightly, traditional cars were only 2.4% of Ford’s total vehicle sales in the US in 2023.
Ford Sales by Model in the USA in 2023
Ford sales by model in the USA in 2023 were as follows:
FORD BRAND MODELS | Sales 2023 | Sales 2022 | % 22/23 |
EcoSport | 2,508 | 29,193 | -91.4 |
Bronco Sport | 127,476 | 99,547 | 28.1 |
Escape | 140,968 | 137,370 | 2.6 |
Bronco | 105,665 | 117,057 | -9.7 |
Mustang Mach-E | 40,771 | 39,458 | 3.3 |
Edge | 106,098 | 85,465 | 24.1 |
Explorer | 186,799 | 207,673 | -10.1 |
Expedition | 73,396 | 62,007 | 18.4 |
Ford SUVs | 783,681 | 777,770 | 0.8 |
F-Series | 750,789 | 653,957 | 14.8 |
Including: F-150 Lightning (electric) | 24,165 | 15,617 | 54.7 |
Ranger | 32,334 | 57,005 | -43.3 |
Maverick | 94,058 | 74,370 | 26.5 |
E-Series | 42,957 | 32,150 | 33.6 |
Transit | 129,009 | 99,382 | 29.8 |
Including: E-Transit | 7,672 | 6,500 | 18.0 |
Transit Connect | 18,050 | 25,140 | -28.2 |
Heavy Trucks | 14,580 | 13,539 | 7.7 |
Ford Trucks | 1,081,777 | 955,543 | 13.2 |
GT | 31 | 99 | -68.7 |
Mustang | 48,605 | 47,566 | 2.2 |
Ford Cars | 48,636 | 47,665 | 2.0 |
Ford Brand | 1,914,094 | 1,780,978 | 7.5 |
In 2023, for the 47th year in a row, the Ford F-Series was America’s best-selling truck and America’s best-selling vehicle for the 42nd consecutive year. In addition, the Ford F-150 Lightning was the No. 1 selling electric truck and the F-150 Hybrid was the No. 1 selling full-size hybrid truck for 2023.
The Ford Transit van was America’s No. 1 selling commercial van.
Lincoln Sales by Model in the USA in 2023
Lincoln sales by model in the USA in 2023 were as follows:
LINCOLN BRAND | Sales 2023 | Sales 2022 | % 22/23 |
Corsair | 24,384 | 27,668 | -11.9 |
Nautilus | 24,334 | 20,635 | 17.9 |
Aviator | 15,551 | 21,977 | -29.2 |
Navigator | 17,549 | 13,206 | 32.9 |
Lincoln SUVs | 81,818 | 83,486 | -2.0 |
Lincoln Brand | 81,818 | 83,486 | -2.0 |
Car Sales by Brand in the USA in 2023 (Full Year)
- → USA Car Sales by Brand in 2023, 2022, 2021, 2020, 2019, and 2018
- → Global Sales by Brand Worldwide in 2023, 2022, 2021, and 2020
Car Sales by Brand in the USA in 2023 (Full Year):
- Acura (incl. Honda)
- Alfa Romeo (FCA)
- Audi
- BMW (incl. Mini)
- Buick (GM)
- Cadillac (GM)
- Chevrolet (GM)
- Chrysler (FCA)
- Dodge (FCA)
- FCA (incl. Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Ram)
- Fiat (FCA)
- Ford (incl. Lincoln)
- General Motors (including Chevrolet, GMC, Cadillac, Buick)
- GMC (GM)
- Honda (incl. Acura)
- Hyundai
- Infiniti (incl. Nissan)
- Jeep (FCA)
- Kia
- Lexus (incl. Toyota)
- Lincoln (incl. Ford)
- Mazda
- Mercedes-Benz
- Mini (incl. BMW)
- Nissan (incl. Infiniti)
- Porsche
- Ram (FCA)
- Stellantis (see FCA)
- Subaru
- Toyota (incl. Lexus)
- Volkswagen
- Volvo
NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly marked otherwise.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide.