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2023 (Full Year) USA: Volkswagen US Car Sales by Model

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In full-year 2023, Volkswagen increased car sales in the USA by 9% with the Tiguan and Atlas the top-selling VW models in the US.

In full-year 2023, Volkswagen increased car sales in the USA by 9% with the Tiguan and Atlas the top-selling VW models in the US.
© Volkswagen of America 2023

2023 (January to December): Volkswagen of America increased car sales in the USA by 9.3% to 329,029 vehicles. Although sales were 28,000 vehicles more than in 2022, VW sales were still 45,000 cars fewer than in 2021. SUVs made up 74% of all new Volkswagens sold in the US in 2023 despite slightly weaker sales. Passenger car sales increased by a stronger 12%.

Volkswagen Car Sales by Model in the USA in 2023 (Full Year)

VW sales by model in the USA in 2023 were as follows:

VW MODELSales 2023%22/23Sales 2022Sales 2021
Atlas60,85913.753.54572.384
Atlas Cross Sport34,81622.228.4843.303
Taos58,889-0.459.10331.682
Tiguan LWB76,228-13.988.577109.744
ID.437,78984.220.51116.742
Total SUV242,387-3.1250.216273.855
Jetta47,40823.938.2661.967
Arteon2,34734.71.7425.537
GTI7,4517.66.9246.183
Golf R3,2381161.49927
Total Passenger Cars54,2231248.42573.714
TOTAL329,0299.3301.069375.031

The small SUV Tiguan was again the best-selling Volkswagen in the USA in 2023 although sales were down by 14% — a new model is going on sale in the US in 2024. Sales of the Atlas and Altas Cross Sport were noticeably stronger. The electric VW ID4 increased sales by 84% to give this battery-electric SUV an 11.5% share of Volkswagen’s total sales in the US in 2023.

All four Volkswagen passenger car models increased sales although the actual numbers for all but the evergreen Jetta are relatively small.

Volkswagen remained by far the best-selling car brand in Germany in 2023.

Car Sales by Brand in the USA in 2023 (Full Year)

Car Sales by Brand in the USA in 2023 (Full Year):

NOTE: â€śSales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly marked otherwise.

About Volkswagen of America

Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America, which is a subsidiary of Volkswagen AG. Headquartered in Reston, Virginia, Volkswagen Group of America’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices. Volkswagen Group of America also operates a state-of-the-art assembly facility in Chattanooga, Tennessee which produces Volkswagen brand vehicles including the Atlas, Atlas Cross Sport, and the ID.4.  VW Credit, Inc. (doing business as “Volkswagen Financial Services”), a wholly owned subsidiary of VWGoA, provides financial services and innovative mobility solutions. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf GTI, Golf R, ID.4, Jetta, Jetta GLI, Taos, and Tiguan vehicles through more than 600 independent U.S. dealers.

About the author:

Henk Bekker

Henk Bekker is a freelance writer with over 20 years of experience in online writing. His best-selling cars website has been reporting car sales statistics since 2008 with classic car auction prices focusing on the most expensive automobiles sold at public auctions in the past decade. He also owns the travel websites European-Traveler.com and Lake Geneva Switzerland. Henk holds an MBA from Edinburgh Business School and an MSc in Finance from the University of London.