In full-year 2023, Volkswagen increased car sales in the USA by 9% with the Tiguan and Atlas the top-selling VW models in the US.
2023 (January to December): Volkswagen of America increased car sales in the USA by 9.3% to 329,029 vehicles. Although sales were 28,000 vehicles more than in 2022, VW sales were still 45,000 cars fewer than in 2021. SUVs made up 74% of all new Volkswagens sold in the US in 2023 despite slightly weaker sales. Passenger car sales increased by a stronger 12%.
Volkswagen Car Sales by Model in the USA in 2023 (Full Year)
VW sales by model in the USA in 2023 were as follows:
| VW MODEL | Sales 2023 | %22/23 | Sales 2022 | Sales 2021 |
| Atlas | 60,859 | 13.7 | 53.545 | 72.384 |
| Atlas Cross Sport | 34,816 | 22.2 | 28.48 | 43.303 |
| Taos | 58,889 | -0.4 | 59.103 | 31.682 |
| Tiguan LWB | 76,228 | -13.9 | 88.577 | 109.744 |
| ID.4 | 37,789 | 84.2 | 20.511 | 16.742 |
| Total SUV | 242,387 | -3.1 | 250.216 | 273.855 |
| Jetta | 47,408 | 23.9 | 38.26 | 61.967 |
| Arteon | 2,347 | 34.7 | 1.742 | 5.537 |
| GTI | 7,451 | 7.6 | 6.924 | 6.183 |
| Golf R | 3,238 | 116 | 1.499 | 27 |
| Total Passenger Cars | 54,223 | 12 | 48.425 | 73.714 |
| TOTAL | 329,029 | 9.3 | 301.069 | 375.031 |
The small SUV Tiguan was again the best-selling Volkswagen in the USA in 2023 although sales were down by 14% — a new model is going on sale in the US in 2024. Sales of the Atlas and Altas Cross Sport were noticeably stronger. The electric VW ID4 increased sales by 84% to give this battery-electric SUV an 11.5% share of Volkswagen’s total sales in the US in 2023.
All four Volkswagen passenger car models increased sales although the actual numbers for all but the evergreen Jetta are relatively small.
Volkswagen remained by far the best-selling car brand in Germany in 2023.
Car Sales by Brand in the USA in 2023 (Full Year)
- → USA Car Sales by Brand in 2023, 2022, 2021, 2020, 2019, and 2018
- → Global Sales by Brand Worldwide in 2023, 2022, 2021, and 2020
Car Sales by Brand in the USA in 2023 (Full Year):
- Acura (incl. Honda)
- Alfa Romeo (FCA)
- Audi
- BMW (incl. Mini)
- Buick (GM)
- Cadillac (GM)
- Chevrolet (GM)
- Chrysler (FCA)
- Dodge (FCA)
- FCA (incl. Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Ram)
- Fiat (FCA)
- Ford (incl. Lincoln)
- General Motors (including Chevrolet, GMC, Cadillac, Buick)
- GMC (GM)
- Honda (incl. Acura)
- Hyundai
- Infiniti (incl. Nissan)
- Jeep (FCA)
- Kia
- Lexus (incl. Toyota)
- Lincoln (incl. Ford)
- Mazda
- Mercedes-Benz
- Mini (incl. BMW)
- Nissan (incl. Infiniti)
- Porsche
- Ram (FCA)
- Stellantis (see FCA)
- Subaru
- Toyota (incl. Lexus)
- Volkswagen
- Volvo
NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly marked otherwise.
About Volkswagen of America
Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America, which is a subsidiary of Volkswagen AG. Headquartered in Reston, Virginia, Volkswagen Group of America’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices. Volkswagen Group of America also operates a state-of-the-art assembly facility in Chattanooga, Tennessee which produces Volkswagen brand vehicles including the Atlas, Atlas Cross Sport, and the ID.4.  VW Credit, Inc. (doing business as “Volkswagen Financial Services”), a wholly owned subsidiary of VWGoA, provides financial services and innovative mobility solutions. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf GTI, Golf R, ID.4, Jetta, Jetta GLI, Taos, and Tiguan vehicles through more than 600 independent U.S. dealers.
