In the full year 2023, Kia America increased car sales in the USA to a new record with the Sportage and Forte as the top-selling Kia models in the US.
2023 (January to December): Kia America sold 782,451 passenger vehicles in the USA — a 13% increase year-over-year and 12% more than the previous record set in 2021. In addition, Kia also set an all-time record with 725,817 units sold through Kia dealers nationwide. Kia retail sales (excluding fleet transactions) increased for the seventh consecutive year. Six models set new record sales in the US in 2023 with SUV and utilities increasing sales by 16% to a 72% of the total Kia sales in the US.
Best-Selling Kia Models in the USA in 2023 (Full Year)
The top-selling Kia models in the USA in 2023 (full year) were:
| Model | 2023 | 2022 | |
| EV9 | 1,118 | N/A | |
| EV6 | 18,879 | 20,498 | |
| Rio | 26,804 | 26,996 | |
| Forte | 123,953 | 108,424 | |
| K5 | 64,772 | 66,298 | |
| Stinger | 5,452 | 7.809 | |
| Soul | 61,263 | 57,820 | |
| Niro | 36,300 | 28,744 | |
| Seltos | 60,053 | 45,711 | |
| Sportage | 140,780 | 125,245 | |
| Sorento | 88,625 | 86,406 | |
| Telluride | 110,765 | 99,891 | |
| Carnival | 43,687 | 19,706 | |
| Total | 782,451 | 693,549 | |
Six Kia models set all-time annual sales records in 2023, including Carnival (+93 percent); Niro (+26 percent); Seltos (+17 percent); Sportage (+12 percent); Telluride (+11 percent); and Forte (+7 percent). Sales of Kia’s electrified models increased by 41% and SUV sales increased by 16% over the segments’ previous records.
Car Sales by Brand in the USA in 2023 (Full Year)
- → USA Car Sales by Brand in 2023, 2022, 2021, 2020, 2019, and 2018
- → Global Sales by Brand Worldwide in 2023, 2022, 2021, and 2020
Car Sales by Brand in the USA in 2023 (Full Year):
- Acura (incl. Honda)
- Alfa Romeo (FCA)
- Audi
- BMW (incl. Mini)
- Buick (GM)
- Cadillac (GM)
- Chevrolet (GM)
- Chrysler (FCA)
- Dodge (FCA)
- FCA (incl. Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Ram)
- Fiat (FCA)
- Ford (incl. Lincoln)
- General Motors (including Chevrolet, GMC, Cadillac, Buick)
- GMC (GM)
- Honda (incl. Acura)
- Hyundai
- Infiniti (incl. Nissan)
- Jeep (FCA)
- Kia
- Lexus (incl. Toyota)
- Lincoln (incl. Ford)
- Mazda
- Mercedes-Benz
- Mini (incl. BMW)
- Nissan (incl. Infiniti)
- Porsche
- Ram (FCA)
- Stellantis (see FCA)
- Subaru
- Toyota (incl. Lexus)
- Volkswagen
- Volvo
NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly marked otherwise.
About Kia America
Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME100 Most Influential Companies of 2023. Kia serves as the “Official Automotive Partner” of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electric vehicles sold through a network of over 775 dealers in the U.S., including several cars and SUVs proudly assembled in America*.Â
* The Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in the United States from U.S. and globally sourced parts.
