In full-year 2023, Bentley worldwide car sales were down 11% with the USA the largest global market and the Bentayga the best-selling model.
2023 (January to December): Bentley delivered 13,560 cars worldwide — a decrease of 11% compared to its record year 2022 and the third highest global sales ever. However, 2023 seemed to have been a profitable year as around 75% of Bentley buyers specified bespoke content from the Mulliner division. The Bentayga was again the best-selling Bentley model worldwide with a 44% share of total global Bentley sales in 2023.
Bentley Worldwide Sales by Major Country or Region in 2023
Bentley car sales by major markets were as follows in 2023:
| Market | 2023 (sales) | 2022 (sales) | 2023 (% of total sales) |
| Americas | 3,848 (-9%) | 4,221 | 28% |
| Chinese mainland, Hong Kong and Macao | 3,006 (-18%) | 3,655 | 22% |
| Europe | 2,376 (-15%) | 2,809 | 18% |
| Asia Pacific | 2,123 (+5%) | 2,031 | 16% |
| United Kingdom | 1,218 (-18%) | 1,490 | 9% |
| Middle East, India and Africa | 989 (+2%) | 968 | 7% |
| Total | 13,560 (-11%) | 15,174 | 100% |
The Americas maintained its position as the biggest global market for Bentley. Bentley’s home market in the UK was the number one selling region for hybrid models by proportion, with 27 per cent of sales in 2023 selected as a hybrid option.
Although there was positive growth in Asia Pacific (5 per cent up) and the Middle East, India and Africa (2 per cent up), key markets such as China and the UK declined by 18 per cent in both cases.
Top-Selling Bentley Models Worldwide in 2023
The trend for SUV buying continued as Bentayga remained Bentley’s number one model, accounting for 44 per cent of total global sales and reinforcing its position as the most successful luxury SUV in the world. (The Cullinan was also the top-selling Rolls-Royce in 2023.)
Furthermore, consistent appeal continued for the Continental GT and GT Convertible, accounting for nearly a third of sales, 31 per cent, with the Flying Spur, the world’s finest luxury four-door grand tourer, reaching 25 per cent of total sales.
Customers were also increasingly attracted to higher revenue models such as Azure, S and Speed, the mix of which reached 70 per cent up from 30 per cent in 2022. The Bentayga Extended Wheelbase also exceeded expectations reaching more than a third of the company’s SUV orders in its first full-year on sale.
Global Worldwide Car Sales by Brand in 2023 (Full Year)
→ USA Car Sales by Brand in 2023, 2022, 2021, 2020, 2019, and 2018
→ Global Worldwide Car sales by Brand in 2023, 2022, 2021, 2020
Global worldwide sales by brand in 2023:
- Alpine (incl. Renault)
- Audi
- Bentley
- BMW (incl. MINI)
- BYD
- Dacia (incl. Renault)
- Hyundai
- Jaguar (incl. Land Rover)
- JLR (incl. Jaguar & Land Rover)
- Kia
- Lamborghini
- Land Rover (incl. Jaguar)
- Lexus
- Mercedes-Benz
- MINI (incl. BMW)
- Porsche
- Renault
- Renault Group (incl. Alpine & Dacia)
- Rolls-Royce
- Skoda
- Tesla — Model Y World’s Best-Selling Car Model
- Toyota (incl. Lexus and Daihatsu)
- Volkswagen Group Sales
- Volkswagen Group Electric Car Sales
- Volvo
NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly stated otherwise.
About Bentley Motors
Bentley Motors claims to be the most sought after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s five model lines, Continental GT, Continental GT Convertible, Flying Spur, Bentayga and Bentayga EWB. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.
