In full-year 2023, Lamborghini worldwide sales increased to a record 10,112 cars with the Urus the global best-selling model.
2023 (January to December): Lamborghini sales grew by 10% over 2022 with a new record 10,112 deliveries worldwide — the first time ever that Lamborghini global sales exceeded 10,000 in a single year. The USA, Germany, and China remained the three largest single-country markets for Lamborghini cars. The Urus was the favorite Lamborghini globally in 2023.
Lamborghini Worldwide Car Sales by Country in 2023
Lamborghini traditionally split global sales into three macro-regions — all increased sales in 2023 to new record levels. Sales grew the fastest in the EMEA (Europe, Middle East, Africa) with a 14% increase over 2022 with a total of 3,987 cars, immediately followed by Americas with a 9% increase (Total: 3,465) and APAC up 4% (Total: 2,660).
By country, the United States continued as the top market with 3,000 cars delivered, followed by Germany (961), Chinese Mainland, Hong Kong and Macau (845), the United Kingdom (801), Japan (660), the Middle East (496), South Korea (434), Italy (409), Canada (357), Australia (263), France & Monaco (255), Switzerland (211), Taiwan (131) and India (103).
Lamborghini Global Sales by Model in 2023
The Urus Super SUV remained the most popular Lamborghini model worldwide with 6,087 vehicles delivered in 2023, followed by another notable record for the Huracán, of which 3,962 cars were delivered. In addition, 63 cars equipped with the iconic V12 were delivered, including the last 12 Aventadors and 51 Few-Offs.
The announcement of the Lamborghini Revuelto in 2023 also seemed very successful. Orders for this first V12 HPEV (High-Performance Electrified Vehicle) hybrid super sports car already covers production into late 2026.
In addition to Revuelto, Lamborghini unveiled the Lanzador concept car, a visionary preview of the forthcoming fourth all-electric model, and the debut of the Lamborghini SC63, the LMDh category racing car that from 2024 will run in the FIA World Endurance Championship and the IMSA WeatherTech Sportscar Championship.
Global Worldwide Car Sales by Brand in 2023 (Full Year)
→ USA Car Sales by Brand in 2023, 2022, 2021, 2020, 2019, and 2018
→ Global Worldwide Car sales by Brand in 2023, 2022, 2021, 2020
Global worldwide sales by brand in 2023:
- Alpine (incl. Renault)
- Audi
- Bentley
- BMW (incl. MINI)
- BYD
- Dacia (incl. Renault)
- Hyundai
- Jaguar (incl. Land Rover)
- JLR (incl. Jaguar & Land Rover)
- Kia
- Lamborghini
- Land Rover (incl. Jaguar)
- Lexus
- Mercedes-Benz
- MINI (incl. BMW)
- Porsche
- Renault
- Renault Group (incl. Alpine & Dacia)
- Rolls-Royce
- Skoda
- Tesla — Model Y World’s Best-Selling Car Model
- Toyota (incl. Lexus and Daihatsu)
- Volkswagen Group Sales
- Volkswagen Group Electric Car Sales
- Volvo
NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly stated otherwise.
About Automobili Lamborghini
Automobili Lamborghini is part of the Volkswagen Group.
