In full-year 2023, Audi increased worldwide car sales by 17.4% with the Q5 and A6 as the global top-selling models.
2023 (January to December): Audi increased car sales worldwide by 17.4% to 1,895,240 deliveries with growth recorded in all major global markets. China remained by far the most important market for Audi followed by Germany, the USA, and the UK. Electric car sales increased by 51% to 178,000 fully electric vehicles but these were still outsold by traditional petrol cars with the Q5, A6, and A4 the most popular Audi car models worldwide in 2023.
Audi Worldwide Car Sales by Country in 2023
The most important global new car markets and leading countries for Audi sales in 2023 were as follows:
| Region | Sales 2023 | Sales 2022 | % 22/23 |
| World | 1,895,240 | 1,614,231 | 17.4 |
| Europe | 747,619 | 624,498 | 19.7 |
| – Germany | 252,060 | 214,678 | 17.4 |
| – United Kingdom | 137,489 | 110,193 | 24.8 |
| – France | 49,803 | 44,098 | 12.9 |
| – Italy | 66,578 | 55,889 | 19.1 |
| – Spain | 40,761 | 35,245 | 15.7 |
| USA | 228,550 | 186,875 | 22.3 |
| Mexico | 13,109 | 9,905 | 32.3 |
| Brazil | 6,642 | 5,587 | 18.9 |
| China (incl. Hong Kong) | 729,042 | 642,548 | 13.5 |
In Europe, Audi delivered around 748,000 vehicles (+20 percent) despite the challenging market environment. Fully electric models saw the strongest growth (+30 percent), with the Audi Q4 e-tron the most popular model (+68 percent).
Audi expanded its strong position in Germany, increasing deliveries in the brand’s home market by more than 17 percent to over 252,000 vehicles. Deliveries of fully electric models increased by a more moderate 13 percent to only 32,000 units.
Audi sees the USA as a future and growth market with great potential. With around 229,000 deliveries (+22 percent), last year was the brand’s best sales year to date. Demand for fully electric models increased by around 55 percent to 25,000.
Audi also reported increased deliveries in the important market of China: The company delivered a total of more than 729,000 cars to customers in China and Hong Kong for an increase of more than 13 percent compared to 2022.
In all other markets worldwide, Audi delivered around 190,000 vehicles (+19 percent) in 2023. Of these markets, Argentina (+109 percent), India (+90 percent), Mexico (+32 percent), and Australia (+29 percent) saw strong growth.
Top-Selling Audi Car Models Globally in 2023
Although Audi was keen to emphasize the strong growth in demand for electric models in 2023, petrol cars still easily outsold electric cars. Audi delivered more than 178,000 fully electric Audi vehicles to customers (+51 percent), which was less than half of BMW’s electric car sales worldwide in 2023 (+75%). There was particularly strong demand for the Audi Q4 e-tron (+112 percent).
The top-selling Audi models worldwide in 2023 were the Audi Q5 (332,000 units), Audi A6 (267,000 units), and Audi A4 (237,000 units). Each of these normal power cars outsold the total combined sales of all the electric Audis worldwide in 2023.
Audi Sport delivered around 48,000 high-performance vehicles worldwide for an increase of five percent compared to the previous year.
Global Worldwide Car Sales by Brand in 2023 (Full Year)
→ USA Car Sales by Brand in 2023, 2022, 2021, 2020, 2019, and 2018
→ Global Worldwide Car sales by Brand in 2023, 2022, 2021, 2020
Global worldwide sales by brand in 2023:
- Alpine (incl. Renault)
- Audi
- Bentley
- BMW (incl. MINI)
- BYD
- Dacia (incl. Renault)
- Hyundai
- Jaguar (incl. Land Rover)
- JLR (incl. Jaguar & Land Rover)
- Kia
- Lamborghini
- Land Rover (incl. Jaguar)
- Lexus
- Mercedes-Benz
- MINI (incl. BMW)
- Porsche
- Renault
- Renault Group (incl. Alpine & Dacia)
- Rolls-Royce
- Skoda
- Tesla — Model Y World’s Best-Selling Car Model
- Toyota (incl. Lexus and Daihatsu)
- Volkswagen Group Sales
- Volkswagen Group Electric Car Sales
- Volvo
NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly stated otherwise.
