In full-year 2022, Bentley Motors worldwide sales increased to a record 15,174 cars with the Bentayga the global favorite model.
2022 (January to December): Bentley Motors global increased by 4% to a new record 15,174 cars from 14,659 in 2021 and the first time Bentley has reached over 15,000 cars in a year. This significant achievement was driven by new model introductions and increasing demand for Mulliner personalization and Bentley’s new hybridized models, introduced under Bentley’s Beyond100 strategic path to full electrification by 2030.
Bentley Motors Global Sales by Region / Country in 2022
Bently Motors sales per region or major country were as follows in 2022:
|Market||2022 (sales)||2021 (sales)||2022 (% of total sales)|
Hong Kong and Macau
|Asia Pacific||2,031 (+23%)||1,651||13%|
|United Kingdom||1,490 (+12%)||1,328||10%|
|Middle East, Africa and India||968 (+6%)||915||6%|
The Americas maintained its position as the biggest selling global market, selling more than ever before. Last year also recorded a significant increase for the oldest coachbuilder in the world, Bentley Mulliner, with the amount of personal commissions increasing fivefold in the past five years.
China was the only major region with lower Bentley sales in 2022 but growth was very strong in the rest of the Asia Pacific region. Sales in Europe and Britain increased by over 10%.
Bentley Worldwide Sales by Model in 2022
The continued demand for SUVs ensured Bentayga remained Bentley’s number one model, selling more in its sixth year of sales than ever before, accounting for 42 percent of total sales and establishing itself as the most successful luxury SUV in the world.
Furthermore, consistent appeal continued for the Continental GT and GT Convertible, accounting for nearly a third of sales, 30 percent, with the new, performance-orientated GT Speed the most dynamic road car Bentley has ever built, taking a 31 percent high of the model mix.
Finally, the Flying Spur, a luxury four-door grand tourer, reached 28 percent of total sales, thanks in part to the introduction of the new Hybrid model, the most advanced and environmentally-friendly Flying Spur ever. Since market entry, the Flying Spur Hybrid is 30 percent of the model mix, however, in the UK, two-thirds of all Flying Spurs sold are hybrid, the highest figure globally.
“The reaction to the market introduction of our hybrid models, Flying Spur joining Bentayga last year, demonstrates the path the luxury sector is heading, and we are positioned firmly at the forefront. These numbers are validation that we not only lead the sector in sales and market share but also investment in electric technologies and commitment to being net carbon neutral in 2030.”
Global Worldwide Car Sales by Brand in 2022 (Full Year)
Global worldwide sales by brand in 2022:
- Volkswagen Group (including Audi, Bentley, Lamborghini, Seat / Cupra, Porsche, Skoda, VW)
- Volkswagen Group Electric Car Sales
NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly stated otherwise.
About Bentley Motors
Bentley Motors claims to be the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering, and production of the company’s five model lines, Continental GT, Continental GT Convertible, Flying Spur, Bentayga, and Bentayga EWB. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe. Bentley ended the year with 241 retailers in 65 countries.