In full-year 2022, Lamborghini global sales increased by 10% to the highest ever with the Urus SUV the top-selling model worldwide.
2022 (January to December): for the second consecutive year, Automobili Lamborghini had record annual worldwide sales with 9,233 cars delivered worldwide, an increase of 10% over the previous year.
Lamborghini Sales by Global Region and Model in 2022
In 2022, Lamborghini experienced growth in all worldwide macro sales regions to maintain homogeneous and consistent distribution. In Asia sales increased by +14%, followed by America with +10% and finally EMEA (Europe and Middle East) with +7% compared to 2021. Sales, in almost all key markets, broke all records. The number of dealers increased worldwide from 173 to 180 in just one year and with a presence in 53 different countries.
The United States remained the most important country for Lamborghini (2,721 cars delivered, up 10% over the previous year), followed by Chinese Mainland, Hong Kong & Macau (1,018 cars delivered, up 9% over the previous year), Germany (808 cars delivered, up 14% over the previous year), United Kingdom (650 cars delivered, up 15% over the previous year) and Japan (546 cars delivered, up 22% over the previous year).
In terms of models, the Urus Super SUV’s success was confirmed (5,367 units delivered, up 7% over 2021), followed by an impressive increase of the Huracán (3,113 units delivered, up 20% over 2021) and the Aventador with 753 units delivered, reaching the end of its production in September 2022.
Global Worldwide Car Sales by Brand in 2022 (Full Year)
Global worldwide sales by brand in 2022:
- Volkswagen Group (including Audi, Bentley, Lamborghini, Seat / Cupra, Porsche, Skoda, VW)
- Volkswagen Group Electric Car Sales
NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly stated otherwise.