In 2021, Lamborghini worldwide sales increased to a record 8,405 cars with the USA the largest country market and the Urus the top-selling model.
In full-year 2021, Automobili Lamborghini increased global sales by 13% to a record 8,405 cars delivered worldwide — the company’s best year ever. Nearly 60% of all Lamborghinis sold in 2021 were of the Urus SUV. The USA remained the most important single-country market for Lamborghini followed by China and Germany. Most Lamborghinis scheduled for production in 2022 are already sold.
Lamborghini Global Sales by Region and Top Countries in 2021
Lamborghini sales in 2021 reached a record high of 8,405 cars delivered in 52 countries worldwide compared to 7,430 cars sold in 2020. There was double-digit growth in all three of the macro-regions where Lamborghini is established: America (+14%), Asia Pacific (+14%), and EMEA (Europe, Middle East, and Africa, +12%). Lamborghini maintained a fairly balanced split between them in global volumes, which stand at 35%, 27%, and 39% respectively.
In terms of individual markets, the USA held on to top spot (2,472 units, +11%), while China leaped into second place (935, +55%). They were followed by Germany (706, +16%) and the United Kingdom (564, +9%). There was also an increase in the figures for Lamborghini’s home market of Italy, where 359 cars were delivered in total (+3%).
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, commented: “This record has provided confirmation of four factors for us: the solidity of our strategic plan, our brand’s outstanding international reputation, the competence and passion of our people and the exceptional professionalism and dynamism shown by our 173 dealers in 52 markets, who have continued to invest alongside us at a challenging, uncertain time.”
Top-Selling Lamborghini Models Worldwide in 2021
The Urus Super SUV remained the most popular Lamborghini worldwide in 2021 with 5,021 units delivered. It was followed by the V10-powered Huracán, which saw a strong increase in sales up to 2,586 thanks to the strong impetus provided by the Huracán STO. In addition, there were 798 Aventadors (V12 model) delivered all over the world.
In 2021 three new products were launched: the Huracán STO – Super Trofeo Omologata, a road-legal model that was inspired by the Huracán Super Trofeo EVO and GT3 EVO racing cars; the Aventador Ultimae, final series of the Aventador model; and the Countach LPI 800-4, an unorthodox icon featuring ground-breaking design and technology that celebrates the 50th anniversary of the Countach.
Lamborghini Outlook for 2022 and 2023
Lamborghini’s sales outlook is positive thanks to a substantial order portfolio that already covers almost the entire production planned in 2022. Lamborghini plans to unveil four new products over the next 12 months.
Lamborghini will launch its first hybrid production model in 2023 and electrify its entire range by the end of 2024, with the aim of cutting CO2 emissions by 50% from 2025 onwards. Subsequently, a fourth fully electric model is due to be added to the range in the second half of the decade.
Winkelmann added: “We are stronger than ever as we prepare to embark on a period of profound transformation and move towards an even more sustainable future. In 2022 we’ll be doing our utmost to consolidate the current performance and get ready for the arrival of our future hybrid range from 2023 onwards.”
Global Worldwide Car Sales by Brand in 2021 (Full Year)
Global worldwide sales by brand in 2021:
- Daihatsu (see Toyota)
- Gordon Murray Automotive
- Lexus (see Toyota)
- Toyota (including Lexus)
- Volkswagen (VW Brand)
- Volkswagen Group
- Volkswagen Group (Battery-Electric Cars)
“Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary.