2021 (Full Year) Global: Mini Brand Worldwide Car Sales by Model and Country

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In 2021, Mini increased worldwide car sales by 3.3% with the Cooper SE the best-selling model and the UK, Germany, and China the top markets.

In 2021, Mini increased worldwide car sales by 3.3% with the Cooper SE the best-selling model and the UK, Germany, and China the top markets.
© BMW AG

In full-year 2021, Mini increase worldwide vehicle sales by 3.3 percent to 302,144 cars. Sales of electrified Minis increased by nearly two-thirds with almost a fifth of all Mini cars delivered worldwide in 2021 having electrified drive systems. The largest markets for Mini cars in 2021 were the UK, Germany, China, and the USA. Germany was the top market for electric Minis.

Mini Sales Worldwide in 2021

Mini, the premium British car brand owned by BMW, increased global sales to 302,144 vehicles in 2021 — a 3.3% increase over sales in 2020

Sales of MINI models with electrified drive systems increased by 64.3 percent to 53 243 vehicles – around 18% of total worldwide sales in 2021.

Best-Selling Mini Models in 2021

The MINI 3-door led the brand’s internal sales statistics again in 2021 with 105,511 new registrations a 10.1% increase. The MINI Countryman increased its sales figures by 6.0 percent to 82 362 units.

Demand for open-air driving fun also developed positively. The number of MINI Convertibles sold worldwide increased to 25 121 units last year. Almost 7 500 of these were delivered in Germany, significantly more than in the brand’s British home market (3 580 units), in the USA (3 380 units), or in sunny countries such as France, Spain, or Italy.

The most popular Mini model worldwide was the fully-electric MINI Cooper SE, which almost doubled sales (plus 98.2 percent). 34 851 units of the MINI Cooper SE were sold worldwide last year — a third of all 3-door Minis.

In addition, 18 392 units of the MINI Cooper SE Countryman ALL4 were sold. This plug-in hybrid model recorded a sales increase of 24.2 percent. Almost every fourth newly registered MINI Countryman hit the road with an electrified drivetrain.

“The excellent overall result and the fact that every tenth new MINI is fully electric show that our strategy for the future is setting the right priorities,” says Bernd Körber, Head of the MINI Brand. “The MINI community is growing, and it is moving towards electromobility with great strides.”

Record Global Sales for John Cooper Works Brand in 2021

MINI’s John Cooper Works brand posted new record sales in 2021. Worldwide, 21 132 cars of Mini’s top performance models were sold – 7% of all Mini sales worldwide. This represented an increase of 2.4 percent compared to the previous year.

Almost 45 percent (9 389 units) of all newly registered John Cooper Works cars were based on the MINI 3-door.
The MINI John Cooper Works Countryman accounted for 4 317 new vehicles, the MINI John Cooper Works Clubman accounted for 3 945 units, and the MINI John Cooper Works Convertible for 3 481 new registrations.

Mini Sales by Top Global Markets in 2021

MINI brand cars are now available in 109 countries around the world. Also in 2021, the highest sales figures were recorded in the home country of Great Britain, where 46,211 vehicles of the brand were delivered (and the Mini was the third most popular model). The second most important sales market was Germany with another 43,004 units (and seventh most popular model). It was followed by China (30,546 units, up 5.2 percent) and the USA (29,930 units, up 6.3 percent).

Record Mini results and particularly high growth rates were recorded in individual markets in all sales regions. In Europe, Romania in particular stood out with an increase in sales of 28.9 percent, France with an increase of 16.3 percent and Italy with growth of 9.5 percent. In addition, MINI was able to achieve the highest number of new registrations in Greece, Finland, Poland, Hungary and Malta since the brand was launched in the respective countries.

In Israel, a sales increase of 20.0 percent was achieved in 2021, in Dubai the increase was 27.1 percent and in Morocco even 50.4 percent. Growth in Brazil (up 14.3 percent) and Australia (22.9 percent) was also impressive. MINI also set new sales records in the markets of New Zealand, Thailand, Qatar and the island states of Mauritius and Jamaica.

Increase in Mini Electrified Sales in 2021

Sales of MINI models with electrified drive systems increased by 64.3 percent to 53 243 vehicles – around 18% of total worldwide sales in 2021.

The world’s most important market for the MINI Cooper SE in 2021 was again Germany, where more than 10,000 units of the fully electric model variant were sold. Added to this were 3 473 units of the MINI Cooper SE Countryman ALL4, so that in Germany around 31 percent of all newly registered MINIs in 2021 are electrified.

A higher proportion is only achieved in a few countries worldwide, including Norway, where around 96 percent of all new MINIs delivered to customers last year had a purely electric or plug-in hybrid drivetrain. This rate is only surpassed by Iceland. There, exclusively electrified Minis were sold for the first time in 2021. The MINI Cooper SE accounted for 62 percent of sales and the MINI Cooper SE Countryman ALL4 for 38 percent.

Global Worldwide Car Sales by Brand in 2021 (Full Year)

Global worldwide sales by brand in 2021:

“Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary.

About BMW

With its four brands BMW, MINI, Rolls-Royce, and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

About the author:

Henk Bekker

Henk Bekker is a freelance writer with over 20 years of experience in online writing. His best-selling cars website has been reporting car sales statistics since 2008 with classic car auction prices focusing on the most expensive automobiles sold at public auctions in the past decade. He also owns the travel websites European-Traveler.com and Lake Geneva Switzerland. Henk holds an MBA from Edinburgh Business School and an MSc in Finance from the University of London.