In 2021, Rolls-Royce had record sales worldwide with higher deliveries in all major global markets and high demand for all models.
In full-year 2021, Rolls-Royce Motor Cars increased global sales by 49% to a record 5,586 motor cars — the highest number of worldwide deliveries in the 117-year history of the luxury carmaker. All-time records were set in many countries and global regions including China, the Americas, and the Asia-Pacific region. Rolls-Royce claims high demand for all models, particularly the Ghost and Cullinan, and thus the worldwide leader of cars in the exclusive +€250,000 market segment. The carmaker also claims that profitable bespoke commissions are at record levels and that orders extend into the third quarter of 2022.
Rolls-Royce Global Sales in 2021
In 2021, Rolls-Royce Motor Cars delivered the highest-ever annual sales results in the marque’s 117-year history.
The company delivered 5,586 motor cars to clients around the world, up 49% on the same period in 2020. This overall figure includes all-time record sales in most regions, including Greater China, the Americas, and Asia-Pacific, and in multiple countries across the globe.
Rolls-Royce Top-Selling Models Worldwide in 2021
Rolls-Royce claims that all models performed extremely strongly during the 2021 sales year. Growth has been driven principally by Ghost, with demand surging further, following the launch of Black Badge Ghost in October 2021. This, together with the continuing pre-eminence of Cullinan and the marque’s pinnacle product, Phantom, has ensured order books are full well into the third quarter of 2022. The company’s Provenance (pre-owned) program also enjoyed exceptional sales results in 2021, achieving an all-time record.
Bespoke commissions remain at record levels, with magnificent individual examples including the spectacular Phantom Oribe co-created with Hermès, alongside the Phantom Tempus, and Black Badge Wraith and Black Badge Dawn Landspeed Collection cars. The company signaled its commitment to leading a new contemporary coachbuilding movement with Rolls‑Royce Coachbuild becoming a permanent fixture in its future portfolio, and with it the unveiling of its latest coachbuilt masterpiece, Boat Tail.
Electric Rolls-Royce Spectre
Rolls-Royce also announced its first all-electric car, Spectre, during 2021. The extraordinary undertaking of bringing Spectre to market by the fourth quarter of 2023 has now begun, and the most punishing testing protocol ever conceived for a Rolls‑Royce is underway. This 2.5-million-kilometer journey, which extends to all four corners of the world, will simulate more than 400 years of use for a Rolls‑Royce.
While preparations are made for the marque’s all-electric future, Rolls-Royce continues to meet the surge in demand for its current portfolio through a flexible manufacturing process and the dedication of the over 2,000 people who work at the Home of Rolls-Royce in Goodwood, West Sussex, and around the world. The Rolls-Royce factory at Goodwood is currently running at near-maximum capacity, on a two-shift pattern to fulfill orders from clients around the world.
Rolls-Royce will continue to invest in its manufacturing plant in readiness for electrification, and in future talent, with a record 37 new apprentices set to join the company in September 2022.
Reflecting on the results, CEO Torsten Müller-Ötvös said, “This has been a truly historic year for Rolls-Royce Motor Cars. In the past 12 months, we have recorded our highest-ever annual sales, launched the latest addition to our Black Badge family, stunned the world with our coachbuilding capabilities, and made huge strides into our all-electric future.”
Global Worldwide Car Sales by Brand in 2021 (Full Year)
Global worldwide sales by brand in 2021:
- Daihatsu (see Toyota)
- Gordon Murray Automotive
- Lexus (see Toyota)
- Toyota (including Lexus)
- Volkswagen (VW Brand)
- Volkswagen Group
- Volkswagen Group (Battery-Electric Cars)
“Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary.
About Rolls-Royce Motor Cars
Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group and is a completely separate company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems. Over 2,000 skilled men and women are employed at the Rolls-Royce Motor Cars’ head office and manufacturing plant at Goodwood, West Sussex, the only place in the world where the company’s super-luxury motor cars are hand-built.