2021 (Full Year) Global: Porsche Worldwide Sales by Model and Markets

In 2021, Porsche delivered a record 301,915 vehicles worldwide — sales increased strongly in the USA with the Macan and Cayenne to top-selling models.

In 2021, Porsche delivered a record 301,915 vehicles worldwide -- sales increased strongly in the USA with the Macan and Cayenne to top-selling models.
© Porsche AG

In 2021, Porsche had the strongest delivery result in the company’s history when 301,915 vehicles were delivered to customers worldwide. Porsche sales increased by 11% compared to 2020 and were 7.5% higher than the previous record registered in 2019. All sales regions and major countries had higher Porsche sales with growth in the USA up by almost a quarter. China, the USA, and Germany were the largest market for Porsche in 2021. The top-selling Porsche models were the Macan, Cayenne, Taycan, and 911.

Top-Selling Porsche Models Worldwide in 2021

The best-selling Porsche models worldwide in 2021 were again SUVs, led by the Macan. 88,362 customers became Macan owners. The Cayenne followed in second place with 83,071 vehicles.

The all-electric Porsche Taycan saw an outstanding increase: a total of 41,296 units, which is more than double the number of deliveries compared to the previous year. The sports car icon, the 911, was also handed over to more customers than ever before with 38,464 deliveries. The Panamera saw 30,220 deliveries. The 718 Boxster and 718 Cayman were delivered to 20,502 customers.

Porsche Sales by Global Region and Large Countries in 2021

Porsche worldwide deliveries by major sales region and countries in 2021:

Porsche Sales Region20202021Change
Worldwide272,162301,915+11%
Europe80,89286,160+7%
     Germany26,15228,565+9%
America69,62984,657+22%
     USA57,29470,025+22%
Asia-Pacific, Africa and Middle East121,641131,098+8%
     China88,96895,671+8%

In 2021, Porsche increased its deliveries in all sales regions worldwide. Growth was especially strong in the USA, where 22 percent more vehicles were delivered than in the previous year. In total, 70,025 U.S. customers bought a model from the extensive product range. Across the Americas, Porsche made 84,657 deliveries, also representing an increase of 22 percent.

China remains the largest single market for the sports car manufacturer and recorded an excellent overall result in 2021 with an increase of eight percent over an already record year of 2020. In total, 95,671 vehicles were delivered to Chinese customers despite the challenges posed by supply bottlenecks. Overall, there were 131,098 deliveries in the Asia-Pacific, Africa, and Middle East region, which is eight percent more than in 2020.

Demand has also risen in the home market of Germany with 28,565 vehicles delivered, representing an increase of nine percent — in contrast, the total passenger vehicle registrations in Germany in 2021 were 10.1% lower. In total, 86,160 vehicles were handed over to customers in Europe – seven percent more than in 2020.

The high rate of electric sports cars was of particular note. Around 40 percent of Porsche vehicles delivered in Europe in 2021 were electric : either plug-in hybrids or all-electric cars. “The overall result is very promising and shows the strategy to further electrify our fleet is working and is in line with demand and the preferences of our customers. At the same time, unit sales are not the decisive factor for us. Rather, we want to stand for exclusive and unique customer experiences and will continue to expand these worldwide,” says Detlev von Platen.

Global Worldwide Car Sales by Brand in 2021 (Full Year)

Global worldwide sales by brand in 2021:

“Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary.