In 2020, global Porsche car sales contracted by a modest 3% worldwide with the Cayenne the best-selling model and China the top market.
In full-year 2020, Porsche delivered a total of 272,162 new vehicles worldwide, just three percent below the record set in 2019. The Cayenne was the top-selling model worldwide for Porsche in 2020 with the iconic 911 the top-selling sportscar. Over 20,000 electric-only Taycans were delivered globally during 2020.
Global Porsche Sales by Region or Market in 2020
Porsche worldwide deliveries and by most important regions and markets were as follow in 2020.
|Porsche AG Deliveries||2019||2020||%|
|Asia-Pacific, Africa and Middle East||116,458||121,641||4%|
Porsche outperformed the broader market in most regions during 2020. Porsche delivered 88,968 vehicles to Chinese customers in 2020 – an increase of three percent compared with 2019. The rather broadly defined Asia-Pacific and Middle East & Africa regions also continued to develop positively overall: 121,641 vehicles were delivered there, corresponding to an increase of four percent compared with the same period in the previous year. Porsche delivered 80,892 vehicles in Europe and 69,629 in America.
Porsche Model Sales Highlights in 2020
Although Porsche did no specify all model sales numbers, a few were highlighted:
- Taycan deliveries totaled 20,015 in 2020, despite a six-week pause in production just as the new model was ramping up, and despite many markets planning spring premieres.
- The Cayenne led demand at 92,860 sales, an increase of one percent compared with the previous year.
- Two-door sports cars were also very popular: a total of 21,784 vehicles from the 718 model lines found new owners – six percent more than in the previous year.
- Deliveries of the iconic Porsche 911 totaled 34,328.
Porsche Outlook for 2021
After the robust 2020 result, Porsche is optimistic about further positive developments in 2021, but not sufficiently so to mention any numbers.
“We are continuing our product offensive – our customers can look forward to it. It will include additional derivatives of the all-electric Taycan and the 911, among others. We are full of optimism and looking forward to 2021, a year that will also be characterized by unique experiences with the Porsche brand,” says Detlev von Platen.
Global Worldwide Car Sales by Brand in 2020 (Full Year)
Global worldwide car sales by brand in 2020 (Full Year):
- BMW (including Mini & Rolls Royce)
- Daihatsu (see Toyota)
- Lexus (see Toyota)
- Mercedes-Benz (including Smart)
- PSA Group (Peugeot, Citroen, DS, Opel / Vauxhall)
- Renault Group (including Dacia)
- Toyota (including Lexus, Daihatsu, Hino)
- Volkswagen (VW Car Brand)
- Volkswagen Commercial Vehicles (VWCV)
- Volkswagen Group
“Sales” as reported by brands generally refer to deliveries and not necessarily sales to the customer and final registration. Terms and definitions may vary.