2020 (Full Year) Global: Volkswagen Group Worldwide Sales by Brand and Market

In 2020, global sales by the Volkswagen Group were down 15% to 9,305,400 vehicles worldwide. VW, Audi, and Skoda were the top-selling brands. China and Western Europe were the most important markets for the Volkswagen Group.

In 2020, global sales by the Volkswagen Group were down 15% to 9,305,400 vehicles worldwide. VW, Audi, and Skoda were the top-selling brands. China and Western Europe were the most important markets for the Volkswagen Group.

In full-year 2020, the Volkswagen Group handed over 9,305,400 vehicles to customers worldwide, a decrease of 15.2 percent year-on-year due to Covid-19. Volkswagen claimed that the Group slightly expanded its global passenger car market share in 2020 amid a declining overall market. In 2020, Volkswagen Group delivered 231,600 all-electric vehicles, more than three times the volumes delivered in 2019. Plug-in hybrid sales increased to 190,500 units (+175 percent). Volkswagen, Audi, and Skoda were the largest car brands in the group with China and Western Europe the largest markets.

Volkswagen Group Global Sales by Brand in 2020

The Volkswagen Group reported worldwide sales as follows for the various brands in the automotive conglomerate in 2020:

Deliveries to customers by brand20202019Delta (%)
Volkswagen Passenger Cars5,328,0006,279,000-15.1
Audi1,692,8001,845,600-8.3
Ĺ KODA1,004,8001,242,800-19.1
SEAT427,000574,100-25.6
Porsche272,200280,800-3.1
Volkswagen Commercial Vehicles371,700491,600-24.4
MAN118,100142,800-17.3
Scania72,10099,500-27.5
Others*18,70019,300-3.0
Volkswagen Group9,305,40010,975,300-15.2

*Others include Bentley, Lamborghini, and Bugatti

The Volkswagen Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, Ĺ KODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.

Volkswagen Group Global Electric Car Sales in 2020

Despite the Covid-19 pandemic, the Volkswagen Group’s electric car offensive with a large number of new models resulted in deliveries of approximately 231,600 all-electric vehicles, more than three times the volumes delivered in 2019. Plug-in hybrids were also very popular with customers, who purchased 190,500 units (+175 percent).

The Volkswagen Group’s electric car offensive with a large number of new models resulted in deliveries of approximately 231,600 all-electric vehicles, more than three times the volumes delivered in 2019. Plug-in hybrids were also very popular with customers, who purchased 190,500 units (+175 percent). In Western Europe, the share of electric vehicles therefore surged to 10.5 percent of overall deliveries (2019: 1.9 percent). Although the VW brand met the EU CO2 emissions target for 2020, the larger Volkswagen Group is facing a €100 million fine.

Top 5 all-electric models of the Volkswagen Group in 2020 were:

  • Volkswagen ID.3 — 56,500 units
  • Audi e-tron 47,300 units
  • Volkswagen e-Golf 41,300 units
  • Volkswagen e-up! 22,200 units
  • Porsche Taycan 20,000 units

Top 5 plug-in hybrid models:

  • Volkswagen Passat 27,200 units
  • Audi Q5 — 23,500 units
  • Porsche Cayenne 21,500 units
  • Ĺ KODA Superb 16,400 units
  • Volkswagen Golf 15,200 units

Volkswagen Group Sales by Major Markets in 2020

Global Volkswagen Group vehicle sales worldwide in 2020 were as follows by region:

Deliveries by Market20202019Delta (%)
Western Europe2,939,9003,747,600-21.6
Central and Eastern Europe677,000802,400-15.6
North America785,800951,500-17.4
South America489,700608,600-19.5
China (incl. HK)3,849,0004,233,600-9.1
Rest of Asia-Pacific273,200300,100-9.0
Middle East/Africa290,700331,600-12.3
Worldwide9,305,40010,975,300-15.2

Volkswagen Group Sales Highlight by Region in 2020

Volkswagen Group deliveries in the regions developed as follows in 2020:

A total of 3,616,900 vehicles were delivered in Europe (-20.5 percent) and the passenger car market share was expanded to a significant degree. In Western Europe, 2,939,900 customers took possession of a Group brand vehicle (-21.6 percent). Battery electric vehicles and plug-in hybrids were very popular here, accounting for 10.5 percent of the Group’s deliveries in Western Europe (2019: 1.9 percent).

Demand for electric models was even stronger in Germany, the Group’s home market, where electric vehicles made up 11.6 percent of Group deliveries (2019: 1.5 percent). Here, a total of 1,097,700 vehicles across all drive systems were handed over to customers (-19.5 percent).

Deliveries in Central and Eastern Europe declined by 15.6 percent to 677,000 units.

In North America, 785,800 customers took delivery of a new Group brand vehicle, 17.4 percent fewer than in the previous year. Deliveries in the USA registered a slightly softer fall of 12.1 percent to 574,800 units.

In South America, the Group succeeded in significantly expanding its market share. A total of 489,700 vehicles were handed over to customers, representing a 19.5 percent decrease on 2019.

In Brazil, the region’s largest market, deliveries fell on a similar scale by 19.7 percent to 377,600 units.

The Asia-Pacific region was the fastest to recover from the impact of the Covid-19 pandemic. Here, the Volkswagen Group saw deliveries drop by 9.1 percent to 4,122,200 units. In China, the Group’s largest single market, deliveries were down 9.1 percent, with 3,849,000 vehicles sold.

Global Worldwide Car Sales by Brand in 2020 (Full Year)

→→ Latest global sales by brands

Global worldwide car sales by brand in 2020 (Full Year):

“Sales” as reported by brands generally refer to deliveries and not necessarily sales to the customer and final registration. Terms and definitions may vary.

About the Volkswagen Group

The Volkswagen Group, with its headquarters in Wolfsburg, is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN. The passenger car portfolio ranges from small cars all the way to luxury-class vehicles. Ducati offers motorcycles. In the light and heavy commercial vehicles sector, the products range from pick-ups to buses and heavy trucks. Every weekday, 671.205 employees around the globe produce on average 44,567 vehicles, are involved in vehicle-related services or work in other areas of business. The Volkswagen Group sells its vehicles in 153 countries.

In 2019, the total number of vehicles delivered to customers by the Group globally was 10.97 million (2018: 10.83 million). The passenger car global market share was 12.9 percent. Group sales revenue in 2019 totalled EUR 252.6 billion (2018: EUR 236 billion). Earnings after tax in the fiscal year now ended amounted to EUR 14.0 billion (2018: EUR 12.2 billion).

About the author:

Henk Bekker

Henk Bekker is a freelance writer with over 20 years of experience in online writing. His best-selling cars website has been reporting car sales statistics since 2008 with classic car auction prices focusing on the most expensive automobiles sold at public auctions in the past decade. He also owns the travel websites European-Traveler.com and Lake Geneva Switzerland. Henk holds an MBA from Edinburgh Business School and an MSc in Finance from the University of London.