In 2020, global Renault Group sales contracted by 21.3% worldwide while the Zoe was the top-selling electric car model in Europe.
In full-year 2020, Groupe Renault worldwide sales totaled 2,949,849 vehicles, down 21.3% in a global automobile market that declined by 14.2%. On the European electric-car market, the Renault brand doubled sales and confirmed its leadership with 115,888 electric vehicles sold. The Zoe was the best-selling electric car model in Europe in 2020 with 114% growth at 100,657 vehicles. Top group brands include Renault, Dacia, Lada, and Alpine.
Groupe Renault Sales Worldwide by Region in 2020
Renault published the following group sales by region and major market for 2020:
PC = Passenger Car | LCV = Light Commercial Vehicle
In the context of the COVID-19 pandemic, Groupe Renault saw its sales fall by 21.3% to 2,949,849 units, in a market down 14.2%. The decline in group sales was mainly due to its high exposure in countries which were strictly confined and suspended their sales activities in the second quarter, as well as a slowdown in the fourth quarter, particularly in France. In addition, the group has pursued a sales policy focusing on profitability over sales volumes.
Renault Electric Car Sales in 2020
In a fast-growing electric market, the Renault brand confirmed its leadership in the European electric market with 115,888 vehicles sold, an increase of 101.4% compared to 2019. The Zoe was the best-selling electric car in Europe with 100,657 units, up 114%. In the electric utility segment, Kangoo Z.E. is the best-selling vehicle.
The Renault Twingo Electric and Dacia Spring will enhance the group’s electric vehicle offering in 2021.
In addition to its electric range (BEV), Renault has been offering an E-TECH hybrid and plug-in hybrid on its best-sellers (Clio, Captur & Mégane Estate) since the summer. The brand is thus establishing itself on the market for hybrid and plug-in hybrid vehicles with more than 30,000 sales in Europe, representing 25% of order volumes for these vehicles.
During the first half of 2021, the E-TECH range will be expanded with the arrival of the Renault Arkana E-TECH hybrid, Captur E-TECH hybrid, and Mégane Sedan E-TECH plug-in hybrid.
Renault Group Sales in Europe in 2020
In 2002, Renault Group sales in Europe totaled 1,443,917 units, down 25.8% in a market down 23.6%. In France, Renault new passenger vehicle registrations were down 24.9%.
The Renault brand slightly increased its market share to 7.7%, up 0.1 points, thanks to the successful renewal of its B segment models (Clio, Captur, and ZOE) and the successful launch of the E-TECH range.
The Clio was the best-selling vehicle in its category in Europe with 227,079 units sold, although the Volkwagen Golf comfortably remained Europe’s favorite car model. The Renault brand thus increased its share of sales in the retail market by nearly one point.
The Dacia brand recorded a 31.7% drop in sales to 385,674 vehicles sold. The Sandero remains for the 4th consecutive year the best-selling vehicle within the retail market. Two of the brand’s historic models, the New Sandero and New Sandero Stepway, have been available since the end of 2020.
Dacia’s new dual-fuel petrol and LPG engines, which are offered on the majority of its range under the ECO-G name, account for more than 25% of its vehicle sales in Europe.
Global Renault Group Sales in 2020
Outside Europe, Renault Group sales were down 16.5% in 2020, mainly due to a 45% decline in sales in Brazil, as a result of the reorientation towards the most profitable channels.
In Russia, the group’s second-largest country in terms of sales volume, Groupe Renault is the leader with a market share of 30.1%, up 1.2 points. Sales fell 5.5% in a market down 9.2%.
- LADA confirmed its position as the leading brand in the Russian market with 21.5% market share. The LADA Granta and LADA Vesta remain the two best-selling vehicles in Russia.
- The Renault brand’s market share fell 0.2 points to 8% pending the arrival of the new Duster in the first half of 2021.
In India, group sales fell 9.4% in a market that was down 18.8%. Renault thus achieved a market share of 2.8% (+0.3 points) thanks to the success of Triber. In the first half of 2021, the Renault range (Kwid, Duster, Triber) will be expanded with the arrival of Kiger, a brand-new SUV.
In Turkey, the group remains the leader in a market making a strong recovery.
In South Korea, the Renault Samsung Motors brand posted a 14.2% increase in sales in a market up 5.5% thanks to the success of its new XM3 model launched in March 2020.
Global Renault Group Sales by Brand in 2020
|Sales by Brand||2020||2019||%|
|RENAULT SAMSUNG MOTORS|
PC = Passenger Car | LCV = Light Commercial Vehicle
Global Worldwide Car Sales by Brand in 2020 (Full Year)
- BMW (including Mini & Rolls Royce)
- Mercedes-Benz (including Smart)
- PSA Group (Peugeot, Citroen, DS, Opel / Vauxhall)
- Renault Group (including Dacia)
- Volkswagen (VW Car Brand)
- Volkswagen Commercial Vehicles (VWCV)
- Volkswagen Group
“Sales” as reported by brands generally refer to deliveries and not necessarily sales to the customer and final registration. Terms and definitions may vary.