In 2020, global BMW Group car sales were 8% lower worldwide (BMW -7%, Mini -16%, and Rolls-Royce -26%) but deliveries in China increased (+7%).
In full-year 2020, the BMW Group delivered 2,324,809 BMW, MINI, and Rolls-Royce vehicles (-8.4%) to customers worldwide. The BMW brand performed best with sales down by only 7.2% while Mini sales slipped 15.8%, and Rolls-Royce sales were down by just over a quarter. Global sales of electrified vehicles increased by almost a third with plug-in hybrid vehicles sales increasing almost 40 percent compared to 2019.
Global BMW, Mini, and Rolls-Royce Car Sales by Brand in 2020
The BMW Group reported the following global deliveries for the full calendar year 2020:
|BMW Group Automotive||2,324,809||-8.4%|
|– – BMW M GmbH||144,218||+5.9%|
|– –BMW Group electrified*||192,646||+31.8%|
*BMW i, BMW iPerformance, MINI Electric
The BMW Group claims to once again confirm its position as the world’s leading premium automotive manufacturer in 2020, although the Mercedes-Benz brand outsold the BMW brand worldwide. the BMW Group had record deliveries of just over 2.5 million vehicles in 2019.
“We responded to the effects of the corona pandemic with great agility in sales management and production. As a result, we succeeded in concluding the year with a strong fourth quarter and once again we lead the premium segment worldwide,” underlined Pieter Nota, Member of the Board of Management of BMW AG responsible for Customer, Brands and Sales. “Thanks to our Efficient Dynamics technologies and the more than 135,000 electrified vehicles we delivered in Europe, we overfulfilled our CO2 fleet targets in the EU and were even able to go below the mandatory limit by a few grams,” Nota continued.
Global BMW Brand Sales in 2020
The BMW brand finished 2020 with a total of 2,028,659 (-7.2%) vehicles delivered to customers worldwide. A significant contribution was made by the strong performance of the models in the upper luxury segment, which increased by 12.4 percent year-on-year to a total of 115,420 units thanks to the 7 Series, 8 Series, and BMW X7. Sales of these highly profitable models have increased by more than 70 percent overall since 2018.
With sales growth of six percent (144,218 vehicles delivered), BMW M GmbH once again closes the past year as the most successful in its history. Especially the high-performance models in the X series including the new X6 M50i* contributed to BMW M’s sales success. Last year, both the new BMW M3 and the BMW M4 celebrated their world premieres and both models will be launched in the first quarter of this year.
Global Sales of Electrified BMW and Mini Cars in 2020
As an e-mobility pioneer, the BMW Group sold a total of 192,646 electrified BMW and MINI vehicles worldwide in 2020 – an increase of a third (+31.8%) over 2019. This means that electromobility is also a significant growth driver for the company in absolute terms.
Sales of fully electric vehicles rose by 13 percent, while plug-in hybrid sales climbed by almost 40 percent. In Europe, electrified vehicles already accounted for 15 percent of total sales.
The BMW Group has now increased the number of electrified vehicles (pure electric and plug-in hybrid) in its line-up to 13 models, which are available in 74 markets around the globe. By 2023, the BMW Group plans to almost double its line-up to 25 electrified vehicles, of which more than half will be fully electric. The introduction of the pure-electric MINI and BMW iX3 in 2020 will be followed in 2021 by the start of production for the fully-electric BMW iX in Dingolfing and the BMW i4 in Munich.
Mini Sales Worldwide in 2020
In a challenging year and an extremely competitive segment, MINI brand sales reached 292,394 units (-15.8%) in 2020. The fully electric MINI ELECTRIC, with 17,580 vehicles sold, and the John Cooper Works models, with a total of 20,565 units (+20.8%) sold, were particularly popular with customers.
In Germany, the Mini narrowly missed out on the top-ten list of most popular car models in 2020.
Rolls Royce Motors Cars Sales in 2020
In 2020, Rolls-Royce Motor Cars sold a total of 3,756 motor cars (-26.4%) worldwide. This result was achieved despite the absence of the marque’s best-selling model, Ghost, from the market, in anticipation of the introduction of a new model which arrived at the end of the year. Customer demand remained strong across all models, with Bespoke commissions at record levels.
The highlight of the year was the launch of the new Ghost. Orders for the new model have resulted in a strong order book, filled well into the second half of 2021.
BMW Motorrad Sales in 2020
Despite the challenges resulting from the pandemic, BMW Motorrad was able to deliver 169,272 motorcycles and scooters to customers in 2020 and achieved the second-best sales figures in its history. This achievement underpins BMW Motorrad’s successful growth strategy.
Guarantor for the positive result was the market launch of thirteen new models as well as the strong BMW Motorrad product portfolio.
BMW & MINI Sales by Region / Markets in 2020
BMW and Mini sales were as follows in major regions and markets worldwide in 2020:
BMW Group sales in China were seven percent (7.4%) higher than the previous year, with a total of 777,379 BMW and MINI vehicles delivered to customers. This is the BMW Group’s best-ever annual sales result in China since entering the market in 1994. The company’s fifth-largest market, South Korea, reported a significant sales increase of a third (+30.5%), compared to the previous year, with 69,872 units sold.
The BMW Group sold a total of 306,870 units (-18.0%) in the US last year. In a challenging environment dominated by the coronavirus pandemic, the recovery in consumer demand, combined with close and efficient cooperation with dealers, delivered a strong fourth quarter.
In Europe, in an extraordinary year marked by retail restrictions, total BMW and MINI sales were nearly sixteen percent (912,621 units) below the previous year. In its home market of Germany, the BMW Group recorded a decline of 13.3% (287,143 units). In Britain, BMW was the third-best-selling car brand for the first time ever.
Global Worldwide Car Sales by Brand in 2020 (Full Year)
Global worldwide car sales by brand in 2020 (Full Year):
- BMW (including Mini & Rolls Royce)
- Daihatsu (see Toyota)
- Lexus (see Toyota)
- Mercedes-Benz (including Smart)
- PSA Group (Peugeot, Citroen, DS, Opel / Vauxhall)
- Renault Group (including Dacia)
- Toyota (including Lexus, Daihatsu, Hino)
- Volkswagen (VW Car Brand)
- Volkswagen Commercial Vehicles (VWCV)
- Volkswagen Group
“Sales” as reported by brands generally refer to deliveries and not necessarily sales to the customer and final registration. Terms and definitions may vary.