In full-year 2020, global car sales of the Toyota Group (including Toyota brand, Lexus, Daihatsu, and Hino) contracted by 11%, worldwide production by 14%, and exports by 18%.
In full-calendar-year 2020, global sales of the Toyota Group contracted by 11.3% to just over 9.5 million vehicles — enough to reclaim the title as the world’s largest carmaker from the Volkswagen Group. The Toyota brand performed better with worldwide sales down by 10.5% while the brand gained market share in Japan. Global car production of the group was 14% lower in 2020 to 9.2 million vehicles. Toyota Group car exports from Japan were 18% lower at just below 1.8 million vehicles. Covid overshadowed all markets during 2020 but Toyota sales increased in China by 11% and the brand performed well in Japan and several other markets during the second part of the year.
Global Toyota Group Worldwide Car Sales in 2020
The Toyota Group reported worldwide car sales as follows for the Toyota brand (including Lexus), Daihatsu, and Hino:
Sales Results
| Â | Toyota | Daihatsu | Hino | Total |
|---|---|---|---|---|
| Worldwide sales | 8,692,168(-10.5) | 693,977(-17.2) | 142,293(-25.1) | 9,528,438(-11.3) |
| Sales inside of Japan: |  |  |  |  |
| Incl. minivehicles | 1,504,221(-6.6) | 592,461(-10.1) | 60,056(-13.9) | 2,156,738(-7.8) |
| Market share | 32.7(+1.7) | ― | ― | 46.9(+1.9) |
| Excl. minivehicles | 1,472,848(-6.4) | ― | ― | ― |
| Market share | 51.1(+3.2) | ― | ― | ― |
| Sales outside of Japan: | 7,187,947(-11.3) | 101,516(-43.3) | 82,237(-31.5) | 7,371,700(-12.3) |
For the Toyota brand (including Lexus), 2020 was the first time in nine years that global sales contracted over a full calendar year. For sales outside Japan, this was the first decrease in four years, while sales in Japan were lower for the first time in two years. However, Toyota gained market share in Japan taking almost a third of the total car market including minicars and over half of the car market excluding mincars. The Toyota Yaris, Raize, and Corolla were the three top-selling models in Japan in 2020.
For the Toyota Group as a total, the performance in 2020 was slightly weaker with commercial vehicle brand Hino sawing worldwide sales down by a quarter. Daihatsu, which is less dependent on foreign markets, performed better and remained the Toyota Group’s leading minicar brand.
Toyota and Lexus Sales by Market and Country in 2020
Global Toyota brand (including Lexus) sales by major market and country were as follows in 2020:
| Toyota Brand | (incl Lexus) | 2020 | 2019 | % 19/20 |
| North America | 2,408,072 | 2,757,160 | -12.7 | |
| U.S. | 2,112,941 | 2,383,348 | -11.3 | |
| Canada | 191,419 | 237,091 | -19.3 | |
| Mexico | 76,577 | 105,663 | -27.5 | |
| Other | 27,135 | 31,058 | -12.6 | |
| Latin America | 280,257 | 407,151 | -31.2 | |
| Brazil | 134,893 | 217,430 | -38.0 | |
| Argentina | 51,659 | 54,021 | -4.4 | |
| Other | 93,705 | 135,700 | -30.9 | |
| Europe | 961,699 | 1,051,550 | -8.5 | |
| U.K. | 114,800 | 130,124 | -11.8 | |
| Russia | 113,915 | 127,251 | -10.5 | |
| France | 107,905 | 118,988 | -9.3 | |
| Italy | 83,474 | 96,698 | -13.7 | |
| Germany | 86,872 | 93,802 | -7.4 | |
| Spain | 67,411 | 84,881 | -20.6 | |
| Other | 387,322 | 399,806 | -3.1 | |
| Asia | 2,768,581 | 2,970,289 | -6.8 | |
| China | 1,797,487 | 1,620,698 | 10.9 | |
| Indonesia | 183,656 | 332,354 | -44.7 | |
| Thailand | 244,316 | 332,380 | -26.5 | |
| Philippines | 100,019 | 162,011 | -38.3 | |
| Taiwan | 146,251 | 137,241 | 6.6 | |
| Malaysia | 59,320 | 70,009 | -15.3 | |
| Pakistan | 42,009 | 46,975 | -10.6 | |
| Vietnam | 72,136 | 80,839 | -10.8 | |
| Republic of Korea | 15,076 | 22,876 | -34.1 | |
| Other | 108,311 | 164,906 | -34.3 | |
| Japan | 1,504,221 | 1,610,169 | -6.6 | |
| Oceania | 243,508 | 256,324 | -5.0 | |
| Australia | 213,647 | 215,378 | -0.8 | |
| Other | 29,861 | 40,946 | -27.1 | |
| Middle East | 358,933 | 454,894 | -21.1 | |
| GCC* | 288,687 | 368,433 | -21.6 | |
| Other | 70,246 | 86,461 | -18.8 | |
| Africa | 165,044 | 203,931 | -19.1 | |
| South Africa | 88,008 | 127,062 | -30.7 | |
| Other | 77,036 | 76,869 | 0.2 | |
| Others | 1,853 | 2,785 | -33.5 | |
| Worldwide sales | 8,692,168 | 9,714,253 | -10.5 | |
| Sales outside of Japan | 7,187,947 | 8,104,084 | -11.3 |
The USA remained the most important new car market for Toyota in 2020. China was the only major market to expand in 2020 with Toyota sales up by 11% to increase Toyota sales in China to nearly 300,000 more than in Japan — in 2019, the difference was only 10,000 cars.
Toyota Car Production Worldwide in 2020 (Full Year)
Toyota reported global production by brand as follows for full-year 2020:
| Â | Toyota | Daihatsu | Hino | Total |
|---|---|---|---|---|
| Worldwide production | 7,909,488(-12.6) | 1,173,632(-20.4) | 130,075(-34.1) | 9,213,195(-14.1) |
| Production inside of Japan | 2,922,605(-14.4) | 910,686(-4.5) | 111,193(-28.6) | 3,944,484(-12.8) |
| Production outside of Japan | 4,986,883(-11.5) | 262,946(-49.5) | 18,882(-54.6) | 5,268,711(-15.0) |
In 2020, Toyota’s car production decreased for the first time in two years both for domestic production in Japan and worldwide car production. Toyota production outside Japan contracted for the third consecutive year in 2020.
For the combined Toyota Group, worldwide production decreased for the first time in five years, with Japanese production was lower for the first time in two years, and production outside Japan lower for the second consecutive year.
Toyota Car Export Sales Results in 2020
Toyota car exports from Japan for sales in worldwide markets were as follows in 2020:
| Â | Toyota | Daihatsu | Hino | Total |
|---|---|---|---|---|
| Exports | 1,747,827(-16.9) | 0(―) | 46,494(-43.6) | 1,794,321(-17.9) |
For both the Toyota Group and brand, 2020 was the first time in four years that exports from Japan decreased over a full calendar year.
Global Worldwide Car Sales by Brand in 2020 (Full Year)
→→ Latest global sales by brands
Global worldwide car sales by brand in 2020 (Full Year):
- Audi
- Bentley
- BMW (including Mini & Rolls Royce)
- Daihatsu (see Toyota)
- Hyundai
- Ferrari
- Kia
- Lamborghini
- Lexus (see Toyota)
- Mazda
- Mercedes-Benz (including Smart)
- Mini
- Nissan
- PSA Group (Peugeot, Citroen, DS, Opel / Vauxhall)
- Porsche
- Renault Group (including Dacia)
- Rolls-Royce
- Skoda
- Tesla
- Toyota (including Lexus, Daihatsu, Hino)
- Volkswagen (VW Car Brand)
- Volkswagen Commercial Vehicles (VWCV)
- Volkswagen Group
- Volvo
“Sales” as reported by brands generally refer to deliveries and not necessarily sales to the customer and final registration. Terms and definitions may vary.
About Toyota
Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations’ Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.
