In 2021, global Ferrari sales increased to a record 11,155 cars worldwide with the USA the largest single-country market.
In full calendar year 2021, worldwide sales of Ferrari sports cars increased by 22.3% to a new record 11,155 Ferraris delivered globally. In 2020, Ferrari sold 9,119 cars worldwide, while the previous volume record was in 2019 when 10,131 Ferraris were delivered in total. In 2021, the USA was again the largest single-country market for Ferrari but the recovery was strongest in China where sales nearly doubled. Ferrari claimed to not have been much affected by the global shortage in semiconductors and expects positive growth in 2022 due to higher demand and a richer model mix.
Ferrari Worldwide Car Sales by Major Global Regional Markets in 2021
Ferrari reported worldwide sales as follows for its major global markets in full-year 2021:
|Europe, Middle-East, Africa (EMEA)||5,492||4,818||4,895||14|
|China, Hong Kong, Taiwan||899||456||836||97|
|Rest of APAC||1933||1,520||1500||27|
Notes: EMEA — Europe, Middle East, and Africa. Middle East* sales include UAE, Saudi Arabia, Bahrain, Libanon, Qatar, Kuwait, and Oman
Top Ferrari Global Country Markets in 2021
Although Ferrari has not yet released a breakdown of sales by country for 2021, the USA remained by far the most important single-country market for Ferrari sports cars. In recent years, around a fifth to a quarter of all Ferraris delivered worldwide were sold in the USA.
The rather widely defined Europe, Middle East, and Africa (EMEA) region remained the largest market for Ferrari in 2021 and accounted for around half of all deliveries. Sales held up well in 2020 and increased by 14% in 2021 to well above the record year 2019.
The recovery in the Americas was stronger with sales up 22% or 506 cars in 2021 but still 69 fewer Ferraris than were sold in the Americas in 2019.
Ferrari sales in China, Hong Kong, and Taiwan almost doubled in 2021 to recover to pre-pandemic sales levels. Sales in the rest of the Asia Pacific (APAC) region increased by just more than a quarter.
Ferrari Worldwide Sales by Model in 2021 (Full Year)
Ferrari did not specify the exact sales of individual models worldwide in 2021. Sales of 8 cylinder models (V8) were up 34.6%, while 12 cylinder models (V12) were down 16.1% mainly due to the reduced volume of the 812 Superfast, which was phased out in the year.
Shipments during 2021 were driven by the F8 family, together with the Ferrari Roma and the SF90 Stradale which reached global distribution. Throughout the year the Ferrari Portofino M and the SF90 Spider were in ramp-up phase.
The deliveries of the Ferrari Monza SP1 and SP2 were higher compared to 2020, in line with planning, and reaching the end of production during 2021.
The Ferrari Daytona SP3, as part of the Icona range, and the Ferrari Purosangue (kind of a SUV) will commence production in 2022 with deliveries starting in 2023. Deliveries of the V6 Hybrid Ferrari 296 GTB and the 812 Competizione cars should begin in 2022.
Global Worldwide Car Sales by Brand in 2021 (Full Year)
Global worldwide sales by brand in 2021:
- Daihatsu (see Toyota)
- Gordon Murray Automotive
- Lexus (see Toyota)
- Toyota (including Lexus)
- Volkswagen (VW Brand)
- Volkswagen Group
- Volkswagen Group (Battery-Electric Cars)
“Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary.