In 2021, Porsche sales in the USA increased to a record 70,025 cars with the Macan and Cayenne the top-selling models.
In full calendar year 2021, Porsche increased car sales in the US by 22% to a record 70,025 vehicles deliveries. The most popular Porsche models in the USA in 2021 were again the Macan and the Cayenne SUVs. The 911 remained the top-selling Porsche sports car with sales just ahead of the all-electric Porsche Taycan that more than doubled sales in the US in 2021.
Porsche Car Sales in the US in 2021 (Full Year)
Porsche Cars North America, Inc. (PCNA) announced retail deliveries in 2021 totaled 70,025 new vehicles – PCNA’s best year ever, up 22 percent from 2020 and 14 percent above the previous record set in 2019. Fourth-quarter deliveries also achieved a new high for the final three months at 18,410, or 5 percent above the same quarter in 2020. Orders ended the year at the highest level recorded, with customer demand across all model lines and all three powertrains: electric, plug-in and combustion.
“I’d like to thank our loyal customers and welcome every new friend who joined the Porsche family in 2021. Our sales were driven by the strongest and most exciting lineup of cars we’ve ever had, combined with a shared commitment with our dealers to raising the bar for customer experience,” said Kjell Gruner, President and CEO of PCNA. “It was a fascinating year, as sales of the Taycan more than doubled while the 911 benefited from the growing popularity of the icon’s latest generation. We worked together with our dealer network to meet and perhaps exceed the expectations of our customers when it comes to enjoying a Porsche – as confirmed by top rankings from J.D. Power for both sales and service satisfaction. Overall, we enter the new year with even greater momentum for the Porsche brand in America.”
Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. totaled 8,377 vehicles in the fourth quarter, up 18 percent. For the full year 2021, CPO sales were up 10 percent for a record 30,024 deliveries. This means that PCNA and its dealers, for the first time, delivered more than 100,000 cars in total to customers when new and CPO Porsche models are combined, for a 2021 total of 100,049.
Porsche Sales by Model in the USA in 2021
The best-selling Porsche models in the US in 2021 were:
Deliveries of the Porsche 911 outpaced Taycan sales for 2021 as a whole after trading places in previous quarters. The 911 totaled 10,042 deliveries, an increase of 14 percent from the year before. Overall full-year performance was led by the Macan and Cayenne, for a combined record of 42,015 SUV deliveries. The 718 Cayman and 718 Boxster were up 25 percent and the Panamera by 10 percent. Fully electric cars made up 13.5 percent of all deliveries in 2021, for a combined electrified share of 17 percent including plug-in hybrids.
Car Sales by Brand in the USA in 2021 (Full Year)
→ USA Car Sales by Brand in 2021, 2020, 2019, 2018
Car Sales by Brand in the USA in 2021 (Full Year):
- FCA (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Ram)
- General Motors (GM, Buick, Cadillac, Chevrolet, GMC)
Note: Sales data as provided by manufacturers. Definitions may vary.
Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera, and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6-mile driver development track, business center, and fine dining restaurant, 356. The company operates a second Porsche Experience Center near Los Angeles. That 53-acre complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, and Restaurant 917.
PCNA supports 193 independently owned and operated Porsche dealerships in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand’s 70-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.