In full-year 2022, Bugatti had the best year of its modern history with 80 deliveries and sales of the new W16 Mistral completed even before the roadster was officially revealed.
2022 (January to December): Bugatti had a record-breaking year by delivering 80 new Bugatti hyper sports cars — the highest number ever delivered in a 12-month period in the modern history of the luxury French marque. All of the planned 500 Chiron cars had been sold while the W16 Mistral roadster sold out even before the car was officially revealed. The unique Bugatti Chiron Profilée will be auctioned in February 2023 with Bugatti having a very optimistic outlook for 2023.
Bugatti Chiron Sales and Deliveries in 2022
The Molsheim Atelier underscored its capabilities in consistently building and delivering hyper sports cars that sit at the very pinnacle of performance, engineering, and design. More Bugatti hyper sports cars and more variants have been assembled in the Atelier at Molsheim than in any of the 17 years since it was first established.
Among the 80 automobiles hand-built at Bugatti in 2022 was the 400th Chiron model – with only 100 examples left to complete the full Chiron production run of 500; the final nine Chiron Super Sport 300+; all ten Centodieci; and the last Chiron and Chiron Sports for Europe, which had been crafted with a unique configuration honoring Ettore Bugatti’s eldest daughter, L’Ébé.
Bugatti Mistral Sales in 2022
As there is quite a gap between sales and deliveries of Bugattis, Bugatti rarely reveals actual sales numbers. With the W16 Mistral sales number were easy to discover — the limited production run of 99 was completely sold out even before the car was officially revealed.
With the world premiere of the W16 Mistral in August 2022, Bugatti showcased the ultimate roadster, blending timeless elegance with power and performance. Unveiled at The Quail, A Motorsports Gathering during Monterey Car Week, the W16 Mistral will be the final roadgoing model powered by the legendary Bugatti W16 engine. Producing 1,600 PS from its 16-cylinders and four turbochargers, this advanced powertrain, along with W16 Mistral’s honed aerodynamics, allows for a top speed of 420km/h.
During 2022, Bugatti further enriched its deep coachbuilding expertise, hand-assembling and delivering each of the ten examples of the Centodieci. A modern-day tribute to the legendary EB110 super sports car of the early 1990s, the Centodieci completes the latest chapter in Bugatti’s bespoke coachbuilding heritage, with this recent cycle commencing in 2018 with the announcement of the Divo.
Bugatti Special Services in 2022
With all production slots for the Chiron, Bolide, and the W16 Mistral assigned, there was a strong focus throughout 2022 on the Bugatti ownership journey as well as meeting the growing needs of customers wishing to purchase a pre-owned Bugatti car. The ‘Passeport Tranquilité program offers servicing and maintenance for owners of the Veyron and Chiron models, providing total peace of mind.
Having been formed in response to ever-increasing customer demand for unique Bugatti specifications, the official launch of Bugatti ‘Sur Mesure’, which translates as ‘tailored’, further pushes the boundaries in customization, setting new standards for individual automobile design. It has already yielded spectacular results, including an intricate ‘Vagues de Lumière’ paintwork that mimics the way lights reflect off Chiron Super Sport’s curved panels.
Used Second-Hand Bugattis
Bugatti is often rumored to take a dim view of owners selling their Bugattis, especially hardly used ones. This is likely to somewhat change with the launch of the Bugatti ‘Certified Pre-Owned’ program that allows Bugatti partners around the world to offer pre-owned models with Bugatti certification, offering customers absolute tranquility. All vehicles sold as authorized pre-owned will have gone through a 110-point check to ensure the vehicle is in the optimum condition and aligned with Bugatti standards prior to handover to its new owner.
Bugatti Sales and Outlook for 2023
As Bugatti embarks upon a new automotive age, under the formation of Bugatti Rimac, which celebrated its one-year anniversary in 2022, and under Mate Rimac’s leadership, the brand’s position as the leading manufacturer of hyper sports cars will continue to flourish into 2023 and beyond.
Providing a glimpse into what 2023 holds, Mate Rimac added, “Bugatti will continue to showcase the most advanced technologies; as the world evolves Bugatti will strive to remain at the pinnacle of true automobile performance, design, technology and the finest craftsmanship. Ettore Bugatti once said, ‘If comparable, it is no longer Bugatti’. This vision is as true today as it ever has been and we look forward to revealing more in the second half of 2023.”
Looking ahead into 2023, the recently unveiled Bugatti Chiron Profilée, a one-of-a-kind member of the Chiron line-up, will be auctioned in Paris, France, on 1 February 2023, at an RM Sotheby’s sale. Heralded as an automotive solitaire, the Profilée is unique in character, in design, and in its details. Production and delivery will continue on the Chiron models, and configuration of the W16 Mistral and Bolide will shortly commence. Bugatti will also honor its rich motorsport heritage and its connection with the 24 Hours of Le Mans, which celebrates its centenary year.
Most carmakers seem to have a cautiously optimistic outlook for global sales in 2023. Not Bugatti: such is the momentum of the brand that Bugatti heads into 2023 “with absolute confidence and excitement about the opportunities that await”.
Global Worldwide Car Sales by Brand in 2022 (Full Year)
Global worldwide sales by brand in 2022:
- Volkswagen Group (including Audi, Bentley, Lamborghini, Seat / Cupra, Porsche, Skoda, VW)
- Volkswagen Group Electric Car Sales
NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly stated otherwise.