In full-year 2022, Rolls-Royce global sales increased to a new record 6,021 motor cars delivered to clients in over 50 countries worldwide.
Rolls-Royce has achieved its highest-ever annual sales in 2022, delivering a total of 6,021 motor cars, up 8% on 2021, to clients in around 50 countries worldwide. This was the second consecutive sales record year but the first time in the company’s 118-year history that sales exceeded 6,000 in a single 12-month period. The value of Bespoke commissions also reached record levels, while demand for all Rolls Royce models remains exceptionally strong, with advance orders secured far into 2023. The Cullinan was the top-selling Rolls-Royce model worldwide while the Ghost was the most popular model in the Asia-Pacific region in 2022.
Rolls-Royce Sales Worldwide by Region in 2022
Rolls-Royce did not release specific sales numbers for regions or countries but claims a healthy balance between sales to the US, Middle East, Asia-Pacific, and Europe.
The Americas saw significant growth in 2022 and remains the largest single region for Rolls‑Royce, with almost all markets achieving higher sales than the previous year.
Greater China is of vital strategic importance to Rolls-Royce and is the marque’s second-largest sales region despite a small contraction in sales compared to 2021.
The Middle East is the marque’s leading region for profitable Bespoke commissions, with many unique creations of particularly extensive and individual personalization. In 2022, Rolls-Royce opened an invitation-only Private Office in Dubai, the first outside Goodwood, bringing the Home of Rolls-Royce closer to the marque’s local clients.
Despite the serious geopolitical challenges affecting Europe, the region grew overall in 2022 with record sales in several markets, including the UK and Germany.
Asia-Pacific plays an important role in Rolls-Royce’s global success, with strong sales growth in 2022. In Japan, a new class of successful entrepreneurs is increasingly investing in Rolls-Royce motor cars, while the highly dynamic market of Korea, has shown significant growth over the last two years, with the potential to become Rolls‑Royce’s leading market in the region in the near future.
Outlook and Rolls-Royce Orders for 2023
Following its debut in October, the pre-order bank for Rolls-Royce Spectre, the world’s first ultra-luxury electric super coupé, has exceeded the company’s most ambitious expectations. First client deliveries will take place in the fourth quarter of 2023 – the marque’s first step towards building only fully-electric cars by the end of 2030.
Demand for all current Rolls‑Royce models remains exceptionally strong, with advance orders secured far into 2023. Rolls-Royce is optimistic that sales would be higher again in 2023.
In 2022, the Cullinan consolidated its position as the most in-demand Rolls-Royce, while Ghost was the marque’s best-selling model in the Asia-Pacific region.
Global Worldwide Car Sales by Brand in 2022 (Full Year)
Global worldwide sales by brand in 2022:
- Volkswagen Group (including Audi, Bentley, Lamborghini, Seat / Cupra, Porsche, Skoda, VW)
- Volkswagen Group Electric Car Sales
NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly stated otherwise.
About Rolls-Royce Motor Cars
Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group and is a completely separate company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems. Over 2,500 skilled workers from over 50 nationalities are employed at the Rolls-Royce Motor Cars’ head office and manufacturing plant at Goodwood, West Sussex, the only place in the world where the company’s super-luxury motor cars are hand-built.