In full-year 2022, Porsche sales worldwide increased by 3% through growth in Europe with the Cayenne and Macan the top-selling models.
2022 (January to December): Porsche sold 309,884 cars worldwide — a 3% increase compared to 2021. Porsche blamed a continued shortage of computer chips and the interruption of supply lines for not growing faster in many markets. In especially China, Covid measures had a large impact on sales. SUVs rather than sports cars were the top-selling Porsche cars worldwide in 2022 with 95,604 Cayenne SUVs and 86,724 Macans delivered globally. Sales of battery-electric cars were 16% lower than in 2021.
Porsches Sales by Worldwide Markets and Countries in 2022
Porsche sales in its top markets worldwide and the largest country markets were as follows in the full-year 2022:
|Porsche Deliveries||2021||2022||% 22/21|
|Europe (excluding Germany)||58,576||62,685||+7%|
|Overseas and Emerging Markets||39,937||45,141||+13%|
China remained the single most important country for Porsche sales in 2022 despite a small contraction in deliveries. Sales in the USA, the second-most important country worldwide for Porsche, increased by only 40 cars to a record 70,065 deliveries in 2022.
Porsche sales in Germany increased by 3% while sales in the rest of Europe grew by an even faster 7%. Deliveries in the rest of the world improved by 13% but the overall numbers involved are relatively small compared to the major markets.
Best-Selling Porsche Models in 2022
The models with the highest demand again in 2022 were the brand’s SUVs: the Porsche Cayenne was delivered a total of 95,604 times. The Macan followed in second place with 86,724 units delivered. With 40,410 deliveries (+5 percent) the Porsche 911 remains very popular as well. The sports saloon Panamera was delivered to 34,142 customers (+13 percent).
The Taycan remains at a high level of orders. In 2022, Porsche delivered 34,801 cars from the model line worldwide (-16 percent). The decline was due to supply chain bottlenecks and limited component availability. Both issues affected the electric sports car in particular. Customers took delivery of 18,203 units of the 718 Boxster and 718 Cayman models.
Global Worldwide Car Sales by Brand in 2022 (Full Year)
Global worldwide sales by brand in 2022:
- Volkswagen Group (including Audi, Bentley, Lamborghini, Seat / Cupra, Porsche, Skoda, VW)
- Volkswagen Group Electric Car Sales
NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly stated otherwise.