2024 (Full Year) USA: Toyota and Lexus US Car Sales by Model

In full-year 2024, Toyota brand sales in the USA increased by 3% while Lexus sales were up 8% with the RAV4 the top-selling US car model.

2024 (January to December): Toyota Motor North America (TMNA) reported U.S. sales of 2,332,623 vehicles, an increase of 3.7 percent on a volume basis. Toyota brand sales increased by 3% to make Toyota again the number one retail for the 13th consecutive year. Lexus sales increased by 7.9% to the highest US sales in the brand’s 35-year history.

Toyota and Lexus USA Sales by Model in 2024

Toyota and Lexus sales in the USA in 2024 by car model and division were as follows in 2024:

Toyota sales highlights in the USA in 2024 included:

• 2024 electrified vehicle sales of 883,426 – an all-time best-ever – up 56.1 percent; represents 44.5 percent of total sales volume
• Projected to be the number one retail brand for the 13^th consecutive year
• Projected to be the number one retail brand for passenger cars for the 13th consecutive year
• Six Toyota brand vehicles starting under $30,000
• More than $1 billion in accessory sales, a best-ever
• Camry number one passenger car in America for the 23^rd consecutive year
• Tacoma number one small pickup in America for the 20^th consecutive year
• RAV4 best-selling SUV in the U.S. for the 8^th consecutive year

Lexus sales highlights in the USA in 2024 included:

• Division records its best-ever full-year sales result in its 35-year history
• 2024 electrified vehicle sales of 123,035 – an all-time best-ever – up 34.4 percent; represents 35.6 percent of total sales volume
• RX is projected to be the top-selling mid-luxury SUV for the 26^th consecutive year

Toyota and Lexus Electrified Vehicle Sales in the USA in 2024

Toyota and Lexus electrified vehicle sales per model in the USA were as follows in 2024:

• Year-end electrified Toyota and Lexus sales surpassed one million units and surged 53 percent; electrified units make up more than 43 percent of total sales volume.
• 30 electrified vehicle options available, the most among any automaker in the US.

Car Sales by Brand in the USA in 2024 (Full Year)

• → USA Car Sales by Brand in 2024, 2023, 2022, 2021, 2020, 2019, and 2018
• → Global Sales by Brand Worldwide in 2024, 2023, 2022, 2021, and 2020

Car Sales by Brand in the USA in 2024 (Full Year):

• Acura (Honda)
• Alfa Romero (Stellantis)
• Audi
• BMW (including Mini)
• Buick (GM)
• Cadillac (GM)
• Chevrolet (GM)
• Chrysler (FCA)
• Dodge (FCA)
• FCA (Stellantis)
• Fiat (Stellantis)
• Ford
• GM (General Motors including Buick, Cadillac, Chevrolet, GMC)
• GMC (GM)
• Honda (including Acura)
• Hyundai
• Infiniti
• Jeep (FCA)
• Kia
• Lexus (Toyota)
• Lincoln (Ford)
• Mazda
• Mercedes-Benz
• Mini (BMW)
• Mitsubishi
• Nissan
• Porsche
• Ram (FCA)
• Stellantis (FCA)
• Subaru
• Toyota
• Volkswagen

NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly marked otherwise.

About Toyota North America

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 47 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota’s plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 30 electrified options.