In full-year 2024, Ford brand increased USA vehicle sales by 3% while Lincoln sales were up 28% — the F-Type was again the US top-selling truck.
2024 (January to December): Ford Motor Company increased total USA sales by 4.2% to 2,078,832 vehicles. Ford brand sales increased by 3.1% to 1,974,009 vehicles while Lincoln grew by a faster 28.1% to 104,823 vehicles. Most of Ford brand sales growth came from electrified vehicles with only Tesla selling more battery electric cars in the USA in 2024. Lincoln had its strongest US sales in 17 years.
Ford Motor Company USA Sales by Propulsion and Type in 2024
In 2024, Ford Motor Company, including Ford and Lincoln brands, sales by propulsion and vehicle type were as follows:
| SALES BY PROPULSION | 2024 | 2023 | % Change | |
| Total Electrified Vehicles | 285,291 | 206 351 | 38.3 | |
| – Electric Vehicles | 97,865 | 72,608 | 34.8 | |
| – Hybrid Vehicles | 187,426 | 133,743 | 40.1 | |
| Internal Combustion | 1,793,541 | 1,789,561 | 0.2 | |
| Total vehicles | 2,078,832 | 1,995,912 | 4.2 | |
| SALES BY TYPE | 2024 | 2023 | % Change | |
| SUVs | 875,865 | 865,499 | 1.2 | |
| Trucks | 1,158,964 | 1,081,777 | 7.1 | |
| Cars | 44,003 | 48,636 | -9.5 | |
| Total vehicles | 2,078,832 | 1995 912 | 4.2 | |
For Ford, most of the sales increases in the USA in 2024 came from electrified vehicles. With 285,291 electrified vehicles sold (HEV, PHEV and electric), sales were up 38% in 2024, exceeding the sales of GM and Stellantis. In 2024, each of Ford’s electric vehicles set new sales records, with Mustang Mach-E sales totaling 51,745 – up 27%; F-150 Lightning sales totaling 33,510 – up 39% and E-Transit sales of 12,610 – up 64%.
Ford USA Sales by Model in 2024
Ford brand reported US sales by model or nameplate as follows for the full year 2024:
| FORD BRAND | 2024 | 2023 | % Change | |
| EcoSport | 0 | 2,508 | -100.0 | |
| Bronco Sport | 124,701 | 127,476 | -2.2 | |
| Escape | 146,859 | 140,968 | 4.2 | |
| Bronco | 109,172 | 105,665 | 3.3 | |
| Mustang Mach-E | 51,745 | 40,771 | 26.9 | |
| Edge | 66,436 | 106,098 | -37.4 | |
| Explorer | 194,094 | 186,799 | 3.9 | |
| Expedition | 78,035 | 73,396 | 6.3 | |
| Ford SUVs | 77 1,042 | 783,681 | -1.6 | |
| F-Series | 765,649 | 750,789 | 2.0 | |
| – Memo: F-150 Lightning (electric) | 33,510 | 24,165 | 38. 7 | |
| Ranger | 46,205 | 32,334 | 42.9 | |
| Maverick | 131,142 | 94,058 | 39.4 | |
| E-Series | 40,778 | 42,957 | -5.l | |
| Transit | 152,738 | 129,009 | 18.4 | |
| – Memo: E-Transit | 12,610 | 7,672 | 64.4 | |
| Transit Connect | 8,781 | 18,050 | -51.4 | |
| Heavy Trucks | 13.671 | 14,580 | -6.2 | |
| Ford Trucks | 1,158 964 | 1,081,777 | 7.1 | |
| GT | 0 | 31 | -100.0 | |
| Mustang | 44,003 | 48,605 | -9.5 | |
| Ford Cars | 44,003 | 48,636 | -9.5 | |
| Ford Brand Total | 1,974,009 | 1,914,094 | 3.1 | |
Some Ford USA 2024 sales highlights:
- F-Series remains America’s best-selling truck for 48th straight year.
- Ford Explorer sales totaled 194,094 SUVs making it America’s best-selling three-row SUV.
- Ford’s full-size vans accounted for about half of the full-size van segment in 2024 making it 46 consecutive years as a leader in the commercial van segment.
- As America’s No. 1-selling van, Transit sales totaled 152,738 vans in 2024 – up 18%.
- Ford No. 1 in hybrid trucks with an estimated 76% segment share and No. 2 U.S. electric vehicle brand.
Lincoln USA Sales by Model in 2024
Lincoln brand reported US sales by model or nameplate in 2024 as follows:
| LINCOLN BRAND | 2024 | 2023 | % Change | |
| Corsair | 27,513 | 24,384 | 12.8 | |
| Nautilus | 36,544 | 24,334 | 50.2 | |
| Aviator | 25,235 | 15,551 | 62.3 | |
| Navigator | 15,531 | 17,549 | -11.5 | |
| Lincoln SUVs | 104,823 | 81,818 | 28.l | |
| Lincoln Brand Total | 104,823 | 81,818 | 28.l | |
Lincoln sales were up 28% on sales of 104,823. Lincoln achieved its best annual retail sales results since 2007.
Car Sales by Brand in the USA in 2024 (Full Year)
- → USA Car Sales by Brand in 2024, 2023, 2022, 2021, 2020, 2019, and 2018
- → Global Sales by Brand Worldwide in 2024, 2023, 2022, 2021, and 2020
Car Sales by Brand in the USA in 2024 (Full Year):
- Acura (Honda)
- Alfa Romero (Stellantis)
- Audi
- BMW (including Mini)
- Buick (GM)
- Cadillac (GM)
- Chevrolet (GM)
- Chrysler (FCA)
- Dodge (FCA)
- FCA (Stellantis)
- Fiat (Stellantis)
- Ford
- GM (General Motors including Buick, Cadillac, Chevrolet, GMC)
- GMC (GM)
- Honda (including Acura)
- Hyundai
- Infiniti
- Jeep (FCA)
- Kia
- Lexus (Toyota)
- Lincoln (Ford)
- Mazda
- Mercedes-Benz
- Mini (BMW)
- Mitsubishi
- Nissan
- Porsche
- Ram (FCA)
- Stellantis (FCA)
- Subaru
- Toyota
- Volkswagen
NOTE: “Sales” as reported by the various brands generally refer to deliveries and not necessarily sales to the customer or final registration. Terms and definitions may vary. All statistics are provided by respective car manufacturers unless clearly marked otherwise.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide.
