In full-year 2024, global car sales of the Volkswagen Group were 2% lower to just over 9 million vehicles delivered worldwide with VW, Audi, and Skoda the largest brands in the conglomerate.

2024 (January to December): the Volkswagen Group, including VW, Audi, Skoda, Seat, Cupra, Porsche, and others, delivered just over 9 million cars worldwide — a decrease of 2.3% in global sales. Volkswagen Passenger Cars remained the largest brand in the group despite weaker sales, followed by Audi which saw worldwide sales contract by 12% in 2024. In contrast, Skoda and Seat / Cupra sales were stronger. Global sales of Volkswagen Group electric cars in 2024 were 3.4% down in 2024 to only 744,800 deliveries worldwide.
Volkswagen Group Worldwide Car Sales by Region in 2024

Volkswagen Group car sales by major global region or country were as follows in 2024:
Region / Country | Sales in 2024 | Sales in 2023 | % Change |
Western Europe | 3,258,600 | 3,271,000 | -0.4 |
Central and Eastern Europe | 512,000 | 503,500 | +1.7 |
North America | 1,057,000 | 993,100 | +6.4 |
South America | 594,300 | 518,200 | +14.7 |
China | 2,928,100 | 3,236,100 | -9.5 |
Asia-Pacific Rest | 295,200 | 358,400 | -17.6 |
Middle East/Africa | 382,300 | 359,300 | +6.4 |
World | 9,027,400 | 9,239,500 | -2.3 |
Sales by Major Region or Country
In 2024, the Volkswagen Group delivered 9.03 million vehicles worldwide, down 2.3 percent from the previous year (9.24 million vehicles). Growth in North America (+6 percent) and South America (+15 percent) was offset by consistent deliveries in Europe (-0.1 percent) and declines in China (-10 percent).
In Europe, deliveries remained at the previous year’s level at 3.77 million vehicles. Western Europe fell slightly by 0.4 percent, while Central and Eastern Europe grew by 1.7 percent. In the home market of Germany, the decline amounted to 2.2 percent.
In North America, the Volkswagen Group delivered 1.06 million vehicles, 6.4 percent more than in the previous year. In the main market, the USA, growth amounted to 2.0 percent.
At 14.7 percent, the region recorded the strongest growth to 594,300 vehicles. This positive development was driven by the core market of Brazil with growth of 18.2 percent.
Deliveries in the region fell by 10.3 percent to 3.22 million vehicles. This was triggered by the intense competitive situation in China, which led to a 9.5 percent decline in deliveries.
Volkswagen Group Worldwide Sales by Car Brand in 2024
Global sales by the Volkswagen Group in 2024 were as follows by brand:
Brand | Sales in 2024 | Sales in 2023 | % Change |
Brand Group Core | 6,689,900 | 6,662,200 | +0.4 |
Volkswagen Passenger Cars | 4,796,900 | 4,866,800 | -1.4 |
Škoda | 926,600 | 866,800 | +6.9 |
SEAT/CUPRA | 558,200 | 519,200 | +7.5 |
Volkswagen Commercial Vehicles | 408,300 | 409,400 | -0.3 |
Brand Group Progressive | 1,692,500 | 1,918,900 | -11.8 |
Audi | 1,671,200 | 1,895,200 | -11.8 |
Bentley | 10,600 | 13,600 | -21.5 |
Lamborghini | 10,700 | 10,100 | +5.7 |
Brand Group Sport Luxury | 310,700 | 320,200 | -3.0 |
Porsche | 310,700 | 320,200 | -3.0 |
Brand Group Trucks / TRATON | 334,200 | 338,200 | -1.2 |
MAN | 95,700 | 115,700 | -17.2 |
Volkswagen Truck & Bus | 45,800 | 37,100 | +23.6 |
Scania | 102,100 | 96,600 | +5.7 |
International | 90,600 | 88,900 | +1.9 |
Volkswagen Group(total) | 9,027,400 | 9,239,500 | -2.3 |
Global sales of Volkswagen Group electric cars in 2024 were 3.4% down in 2024 to only 744,800 deliveries worldwide.
Global Worldwide Car Sales by Brand in 2024 (Full Year)
- → Global Worldwide Car sales by Brand in 2024, 2023, 2022, 2021, 2020
- → USA Car Sales by Brand in 2024, 2023, 2022, 2021, 2020, 2019, and 2018
Global worldwide sales by brand in 2024:
- Alpine
- Audi
- BMW
- BYD
- Cupra (Seat)
- Lexus
- Mazda
- Mercedes-Benz
- Mini (BMW)
- Nissan
- Porsche
- Renault Group
- Rolls-Royce (BMW)
- Seat
- Skoda
- Tesla
- Toyota (incl. Daihatsu, Hino, Lexus)
- Volkswagen Group
- Volkswagen Group Electric Cars
- Volvo
*NOTE: Car sales as reported by the respective car brands. “Sales” often refers to deliveries rather than sales and final registrations by the end consumer. Definitions may vary.
About the Volkswagen Group
The Volkswagen Group is one of the world’s leading car makers, headquartered in Wolfsburg, Germany. It operates globally, with 114 production facilities in 17 European countries and 10 countries in the Americas, Asia and Africa. With around 684,000 employees worldwide. The Group’s vehicles are sold in over 150 countries.