2024 (Full Year) Global: Porsche Worldwide Car Sales

In full-year 2024, Porsche global car sales were slightly lower with the Cayenne and Macan the top-selling models worldwide.

In full-year 2024, Porsche global car sales were slightly lower with the Cayenne and Macan the top-selling models worldwide.
Β© Porsche AG

2024 (January to December): Porsche worldwide sales contracted by 3% largely due to a 28% decline in sales in China. Porsche sales increased in most other major markets with record sales in the USA, the most important country market for Porsche. The Cayenne was the best-selling Porsche model in the world in 2024 followed by the Macan and the iconic 911.

Porsche Worldwide Sales by Model in 2024

Porsche global sales by car model or nameplate in 2024 were as follows:

Porsche ModelSales in 2024% Change
ALL310,718-3
Cayenne102,88918
Macan82,795-5
– Macan Electric18,278New
91150,9412
Panamera29,587-13
71823,67015
Taycan20,836-49

The Cayenne was the bestseller among Porsche’s six model lines in 2024. 102,889 units were handed to customers – an increase of 18 percent compared to the previous year.

In 2024, Porsche delivered 18,278 of the new all-electric Macan models. In most countries outside the EU, Porsche continued to offer the previous Macan as a combustion-engined option in parallel, of which 64,517 examples were delivered. In total, Porsche delivered 82,795 Macan in 2024.

The iconic Porsche 911 sports car continued to enjoy great popularity in 2024 and, with 50,941 examples delivered, recorded an increase of two percent compared to 2023. The 718 Boxster and 718 Cayman models recorded 23,670 deliveries.

The Panamera accounted for 29,587 deliveries. This decline of 13 percent for this model line can be mainly explained by the lower demand for this model line in the Chinese market.

In total, 20,836 examples of the Taycan were delivered to customers last year. This corresponds to a decline of 49 percent. Here, too, there was a model change, and the ramp-up of electric mobility is generally proceeding more slowly than planned.

Porsche Sales by Global Market and Major Country in 2024

Porsche car sales by global market and major country were as follows in 2024:

Country / Market20232024% Difference
Worldwide320,221310,718-3
Germany32,43035,85811
North America86,05986,5411
– USA75,41576,1671
China79,28356,887-28
Europe (excluding Germany)70,22975,8998
Overseas and emerging markets52,22055,5336

In Europe (excluding Germany), Porsche delivered 75,899 cars (+8%). In the home market of Germany, 35,858 customers were able to take delivery of their cars – an increase of 11 percent.

With 86,541 deliveries, North America is once again the largest sales region, recording an increase of one percent compared to the previous year. The USA was again the largest single-country market for Porsche and set a new sales record of 76,167 cars.

In China, 56,887 cars were handed over to customers (-28 percent). The decline is mainly due to the continuing challenging economic situation in this region. Despite this, Porsche is sticking to its value-based sales approach. The aim is to balance demand and sales.

The Overseas and Emerging Markets again developed positively with growth of six percent. A total of 55,533 cars were handed over to customers in this region.

Global Worldwide Car Sales by Brand in 2024 (Full Year)

Global worldwide sales by brand in 2024:

*NOTE: Car sales as reported by the respective car brands. β€œSales” often refers to deliveries rather than sales and final registrations by the end consumer. Definitions may vary.

About Porsche

Porsche can claim more than 30,000 race victories in almost every motorsports series worldwide. Porsche is the world’s largest manufacturer of racing cars.

 

About the author:

Henk Bekker

Henk Bekker is a freelance writer with over 20 years of experience in online writing. His best-selling cars website has been reporting car sales statistics since 2008 with classic car auction prices focusing on the most expensive automobiles sold at public auctions in the past decade. He also owns the travel websites European-Traveler.com and Lake Geneva Switzerland. Henk holds an MBA from Edinburgh Business School and an MSc in Finance from the University of London.