2024 (Full Year) Global: Seat and Cupra Worldwide Car Sales

In full-year 2024, Seat and Cupra increased worldwide car sales by 7.5% to 558,100 global deliveries with the Ibiza and Arona the best-selling models.

In full-year 2024, Seat and Cupra increased worldwide car sales by 7.5% to 558,100 global deliveries with the Ibiza and Arona the best-selling models.
© SEAT SA

2024 (January to December): SEAT SA increased worldwide sales to 558,100 cars with both Seat and Cupra brands increasing deliveries by 7.5%. Seat brand sold 310,000 vehicles (2023: 288,400) and Cupra 248,100 cars (2023: 230,700). The Seat Ibiza and Seat Arona were the top-selling models.

Seat and Cupra Sales Worldwide in 2024

BrandSales 2024Sales 2023Change
SEAT S.A.558,100519,2007.50%
SEAT (brand)310,000288,4007.50%
CUPRA (brand)248,100230,7007.50%

Germany is SEAT S.A.’s biggest market with a record 144,400 cars delivered, up 11.9% compared to 2023 (129,100). Spain maintained the second position with 87,100 vehicles sold, 10.0% more than the previous year (79,200); and the United Kingdom completed the podium with 67,200 deliveries, 16.3% more than 2023 (57,800).

Double digit growth was achieved in other European markets including France (40,400; +22.1% | 2023: 33,100), while Poland (16,100; +12.5% | 2023: 14,300) and Denmark (11,200; +17.9% | 2023: 9,500) achieved their best ever results. Sweden experienced a notable sales increase, reaching 8,000 units (+27.0% compared to 2023’s 6,300). Meanwhile, in Austria, SEAT and CUPRA together were ranked in the top 3 automotive brands, achieving 19,800 deliveries and a market share of 7.8%.

SEAT S.A.’s global presence strengthened in 2024 with positive results in the global markets. Mexico consolidated its leading position with a 22.6% increase in deliveries, reaching an all-time high of 26,000 units (2022: 21,200), followed by Türkiye which also achieved record deliveries (21,500; +3.4%| 2023: 20,800) and Israel (10,000; +33.3% | 2023: 7,500).

Seat Brand Car Sales Worldwide in 2024

Spain maintained its position as the brand’s biggest market in 2024 with 64,600 vehicles delivered, 8.0% more than the previous year (59,800), closely followed by Germany, with 63,600 sales with 12.0% growth (2023: 56,800). The United Kingdom (36,800; +14.6% I 2023: 32,100), France (22,700; +25.4% I 2023: 18,100) and Mexico (18,800; +28.7% I 2023: 14,600) complete the top 5 markets.

The SEAT Ibiza celebrated its 40th Anniversary with a new Limited Edition and reclaimed its position as the customers’ favourite with 106,700 cars sold (2023: 77,800; +37.1%). This was followed by the SEAT Arona, with 90,300 deliveries (2023: 89,000; +1.5%).

Cupra Brand Car Sales Worldwide in 2024

CUPRA remains Europe’s fastest growing automotive brand and registered a 11.6% growth in Germany, which remains its biggest market with an all-time high of 80,700 deliveries (2023: 72,300). Moreover, Austria achieved deliveries of 6,780 cars and a market share of 2.7%.

Record deliveries were achieved in most other key markets, including the UK (30,400; +18.3% I 2023: 25,700), Spain (22,500; +14.8% I 2023: 19,600) and France (17,600; +16.6% I 2023: 15,100), which led the growth of the brand across the continent.  Poland (11,500; +25.0% I 2023: 9,200), Sweden (5,400; +31.7% I 2023: 4,100) Denmark (7,800; +14.7% I 2023: 6,800) and Mexico (7,200; +10.8% / 2023: 6,500) also achieved record-breaking sales.

Seat SA Car Production in 2024

With the arrival of two new CUPRA models, SEAT S.A.’s global production in 2024 reached 583,218 vehicles, 9.2% more than the previous year (534,257). A total of 481,020 vehicles were manufactured in Martorell – including the Audi A1 – over the last 12 months, 8.5% more than 2023 (443,443).

Global Worldwide Car Sales by Brand in 2024 (Full Year)

Global worldwide sales by brand in 2024:

*NOTE: Car sales as reported by the respective car brands. “Sales” often refers to deliveries rather than sales and final registrations by the end consumer. Definitions may vary.

About Seat SA

SEAT S.A. is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona) and sells vehicles under the CUPRA and SEAT brands.

SEAT S.A. exports more than 80% of its vehicles and is present in more than 70 countries. The company employs over 14,000 professionals and has three production centres – Martorell, El Prat de Llobregat and Barcelona, where it manufactures the SEAT Ibiza, SEAT Arona, Leon family and the CUPRA Formentor. Additionally, SEAT S.A. produces the CUPRA Born in Germany, CUPRA Tavascan in China, CUPRA Terramar in Hungary and the Ateca family in the Czech Republic.

About the author:

Henk Bekker

Henk Bekker is a freelance writer with over 20 years of experience in online writing. His best-selling cars website has been reporting car sales statistics since 2008 with classic car auction prices focusing on the most expensive automobiles sold at public auctions in the past decade. He also owns the travel websites European-Traveler.com and Lake Geneva Switzerland. Henk holds an MBA from Edinburgh Business School and an MSc in Finance from the University of London.