In full-year 2024, Volkswagen was again the largest electric car brand in Germany and the Tesla Model Y was the best-selling battery-electric vehicle model (BEV).
2024 (January to December 2024): Battery-electric car sales in Germany contracted by 27.4% to only 380,609 electric cars for a market share of only 13.5% compared to 18.4% in 2023. Volkswagen was again the largest electric car brand in Germany in 2024 but BMW sold more electric cars than Tesla. The Tesla Model Y was Germany’s favorite battery-electric car but volumes were sharply down.
In 2024, the total German new car market was only 2,817,331 vehicles strong. The best-selling car brand in Germany was again Volkswagen with the VW Golf the top-selling car model. Volkswagen was the top electric car brand and the Tesla Model Y was the best-selling battery-electric car model in Germany.
Latest German Car Sales Statistics: 2024: Market Overview, Brands, Models, Electric Cars; 2023-2007.
New Electric Car Sales in Germany in 2024 (Full Year)
| – | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 |
| Total German Car Market | 2,817,331 | 2,844,609 | 2,651,357 | 2,622,132 | 2,917,678 | 3,607,258 | 3,435,778 |
| All Electric Cars Sold | 380,609 | 524,219 | 470,559 | 355,961 | 194,163 | 63,281 | 36,062 |
| % Share Electric Cars | 13.5% | 18.4% | 17.7% | 13.6% | 6.65% | 1.75% | 1.05% |
In 2024, new battery-electric passenger vehicle registrations in Germany contracted by 27.4% to only 380,609 electric cars for a market share of only 13.5% compared to 18.4% in 2023 and 17.7% in 2022.
Electric car sales were at the lowest volume in Germany since 2021 while BEV sales had the lowest market share of new passenger vehicle registrations since 2020.
The total German new car market contracted by 1% in 2024 but the sales of electric cars were hindered not only by high prices and economic problems but also continued political uncertainty. The German government was forced to unexpectedly end electric car subsidies in December 2023 and German buyers had been hoping for a resumption of some measures in 2024. Following the collapse of the federal government at the end of 2024, now certainty will be established prior to elections at the end of February 2025.
The UK overtook Germany as the largest market for battery-electric cars in Europe in 2024, if only by 1361 cars.
Best-Selling Electric Car Brands in Germany in 2024
The 20 best-selling electric car brands in Germany in the full-year 2024 according to the KBA were:
| BRAND | BEV SALES 2024 | % MS | ALL SALES 2024 | |
| TOTAL MARKET | 380,609 | 100.0 | 2,817,331 | |
| 1 | VOLKSWAGEN | 62,108 | 16.3 | 536,888 |
| 2 | BMW | 42,066 | 11.1 | 232,886 |
| 3 | TESLA | 37,574 | 9.9 | 37,574 |
| 4 | MERCEDES-BENZ | 33,991 | 8.9 | 257,888 |
| 5 | SKODA | 25,308 | 6.6 | 205,593 |
| 6 | AUDI | 21,831 | 5.7 | 202,317 |
| 7 | SEAT | 18,248 | 4.8 | 152,334 |
| 8 | HYUNDAI | 16,952 | 4.5 | 96,365 |
| 9 | MG | 14,370 | 3.8 | 20,977 |
| 10 | VOLVO | 13,535 | 3.6 | 62,326 |
| 11 | SMART | 12,463 | 3.3 | 12,463 |
| 12 | KIA | 11,837 | 3.1 | 68,656 |
| 13 | MINI | 9,225 | 2.4 | 32,571 |
| 14 | FIAT | 8,474 | 2.2 | 57,561 |
| 15 | OPEL | 7,633 | 2.0 | 147,833 |
| 16 | PORSCHE | 7,254 | 1.9 | 36,097 |
| 17 | RENAULT | 5,797 | 1.5 | 54,349 |
| 18 | FORD | 5,538 | 1.5 | 99,554 |
| 19 | DACIA | 3,655 | 1.0 | 71,424 |
| 20 | PEUGEOT | 3,349 | 0.9 | 67,454 |
NOTE: *MS indicates the brand’s share of the total battery-electric vehicle market in Germany.
In 2024, Volkswagen was again the best-selling electric car brand in Germany despite sales contracting from 70,628 BEVs in 2023 to only 62,108 in 2024. BMW increased electric car sales by around 2,000 BEVs to move BMW ahead of Tesla.
Tesla slipped from second to only the third best-selling electric car brand in Germany in 2024. Sales were down 41% from a year ago. Mercedes-Benz was again fourth while Skoda moved up from eighth.
Best-Selling Electric Car Models in Germany in 2024
The 20 best-selling electric car models in Germany in the full-year 2024 according to the KBA were:
| BRAND | MODEL | BEV SALES 2024 | % MS | TOTAL SALES 2024 | |
| TOTAL MARKET | – | 380,609 | 100.0 | 2,817,331 | |
| 1 | TESLA | MODEL Y | 29,896 | 79.6 | 29,896 |
| 2 | SKODA | ENYAQ | 25,262 | 99.8 | 25,263 |
| 3 | VW | ID.4, ID.5 | 21,611 | 34.8 | 21,611 |
| 4 | VW | ID.3 | 20,101 | 32.4 | 20,101 |
| 5 | SEAT | BORN | 16,640 | 91.2 | 16,640 |
| 6 | VW | ID.7 | 14,554 | 23.4 | 14,554 |
| 7 | AUDI | Q4 | 12,871 | 59.0 | 12,871 |
| 8 | BMW | X1 | 12,640 | 30.0 | 37,154 |
| 9 | MG | 4 | 12,004 | 83.5 | 12,004 |
| 10 | MERCEDES-BENZ | GLA | 11,476 | 33.8 | 24,924 |
| 11 | BMW | 4ER | 10,368 | 24.6 | 21,971 |
| 12 | MINI | MINI | 9,225 | 100.0 | 32,571 |
| 13 | VOLVO | EX30 | 8,777 | 64.8 | 8,777 |
| 14 | MERCEDES-BENZ | E-KLASSE | 8,742 | 25.7 | 33,726 |
| 15 | BMW | 5ER | 7,849 | 18.7 | 26,669 |
| 16 | MERCEDES-BENZ | GLB | 7,810 | 23.0 | 15,495 |
| 17 | HYUNDAI | IONIQ5 | 7,638 | 45.1 | 7,638 |
| 18 | FIAT | 500 | 7,615 | 89.9 | 20,618 |
| 19 | SMART | 1 | 7,282 | 58.4 | 7,282 |
| 20 | TESLA | MODEL 3 | 7,012 | 18.7 | 7,012 |
*%MS indicates the percentage of the model in total electric car sales of the brand in Germany in 2024
The Tesla Model Y was again the top-selling electric car model in Germany in 2024 but sales were sharply down from the 45,818 achieved in 2023 and even 35,426 in 2022. Tesla had some supply and production issues in 2024 but the model is also less competitive with new electric car models entering the market. In 2023, the Model Y was the tenth most popular car model overall in Germany but slipped to 20th in 2024.
The Skoda Enyaq and VW ID4 swapped rank positions while the ID3 moved up to fourth from fifth. Sales volumes of both VW models were lower with VW brand clearly struggling in the German new car market. However, six of the best-selling electric car models in Germany were made by the larger Volkswagen Group.
More German Car Sales Statistics for 2024
- → Latest German Car Sales Statistics
- 2024: German New Car Market Overview
- 2024: Best-Selling Car Brands in Germany
- 2024: Top 50 Car Models in Germany
- 2024: Best-Selling Electric Car Brands and Models in Germany
Latest German Car Sales Statistics: 2024: Market Overview, Brands, Models, Electric Cars; 2023-2007.
