In full-year 2025, Automobili Lamborghini increased worldwide sales to a new record 10,747, with the Urus the global best-selling model.
2025 (January to December): for the third consecutive year, Automobili Lamborghini had record sales worldwide with global deliveries exceeding 10,000 cars. However, Lamborghini’s sales of 10,747 cars in 2025 were only 60 more than in 2024, an increase of 0.6%.
Automobili Lamborghini Worldwide Sales by Region in 2025
Automobili Lamborghini global sales by major world region in 2025 were as follows:
| Region | Sales 2025 | Sales 2024 | % Change |
| Lamborghini Total | 10,747 | 10,687 | 0.6 |
| EMEA | 4,650 | 4,227 | 10 |
| Americas | 3,347 | 3,712 | -9.8 |
| APAC | 2,750 | 2,748 | 0.1 |
All the growth in sales for Lamborghini cars in 2025 came from the widely defined Europe, Middle East, and Africa sales region, where global deliveries increased by 10%. Lamborghini sales in the Asia Pacific were flat, with only two more cars sold than in 2024. In the Americas, Lamborghini sales were 10% lower than in 2024.
Lamborghini did not specify individual model or country sales, but the Urus remained the most popular Lamborghini model worldwide. Traditionally, the USA is the largest market for Lamborghini, followed by Germany.
New Lamborghini Models in 2025 and 2026
Lamborghini described the global market conditions as challenging, with significant geopolitical and macroeconomic turbulence resulting in differing dynamics across markets. The growth in sales in the EMEA region is seen as a confirmation of enthusiasm among customers for Lamborghini’s hybridisation strategy.
Key contributors to this achievement were the two models that marked the beginning of Automobili Lamborghini’s electrification phase: Revuelto, the brand’s first V12 HPEV hybrid super sports car, and Urus SE, the plug-in hybrid version of the Sant’Agata Bolognese Super SUV. These are joined by Temerario in 2026. Customer Temerario deliveries begin from January 2026, with an order book already covering approximately twelve months.
Lamborghini also revealed the Fenomeno. The series is limited to just 29 examples and will contribute more to the bottom line than to sales volumes.
Global Worldwide Car Sales by Brand in 2025 (Full Year)
- → Global Worldwide Car sales by Brand in 2025, 2024, 2023, 2022, 2021, 2020
- → USA Car Sales by Brand in 2025, 2024, 2023, 2022, 2021, 2020, 2019, and 2018
Global worldwide sales by brand in 2025:
- Audi
- BMW
- BYD
- Cupra (Seat)
- Kia
- Lamborghini
- Mercedes-Benz
- Mini (BMW)
- Porsche
- Rolls-Royce (BMW)
- Seat (Cupra)
- Tesla
- Volkswagen (VW Brand)
- Volvo
*NOTE: Car sales as reported by the respective car brands. “Sales” often refers to deliveries rather than sales and final registrations by the end consumer. Definitions may vary.
About Automobili Lamborghini
Automobili Lamborghini is part of the Volkswagen Group.