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2025 (Full Year) Global: Porsche Worldwide Car Sales by Model and Country

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In full-year 2025, Porsche worldwide sales were lower, the USA replaced China as the largest country market, and the Macan was the global top-selling model.

In full-year 2025, Porsche worldwide sales were lower, the USA replaced China as the largest country market, and the Macan was the global top-selling model.
Macan the Top-Selling Porsche Model Worldwide in 2025 © Porsche AG

2025 (January to December): Porsche worldwide sales contracted by 10% to 279,449 global deliveries. Porsche sales were lower in most markets, but a 0.07% increase to record sales in the USA and a 26% contraction in China, made the US again Porsche’s largest single country market. The Macan was the best-selling Porsche model worldwide, with more than half of all Macans sold being all-electric cars. The Porsche 911 had another record year.

Porsche Worldwide Sales by Major Markets and Countries in 2025

The most important global markets for Porsche in 2025 were as follows:

 PORSCHE AG20242025Difference
Worldwide310,718279,449-10%
Germany35,85829,968-16%
North America86,54186,2290%
USA76,16776,2190.07%
China56,88741,938-26%
Europe (excluding Germany)75,89966,340-13%
Overseas and Emerging Markets55,53354,974-1%

With 86,229 deliveries, North America remains the largest sales region, as it was the year prior. Porsche sales in the USA increased to a new record and replaced China as the most important volume single-country market for Porsche.

After record deliveries in 2024, the Overseas and Emerging Markets also largely maintained its previous-year levels, with 54,974 cars delivered (-1 per cent). In Europe (excluding Germany), Porsche delivered 66,340 cars by the end of the year, down 13 per cent year-on-year. In the German home market, 29,968 customers took delivery of new cars – a decline of 16 per cent. Reasons for the decrease in both regions include supply gaps for the combustion-engined 718 and Macan models due to EU cybersecurity regulations.

In China, 41,938 cars were delivered to customers (-26 per cent). Key reasons for the decline remain challenging market conditions, especially in the luxury segment, as well as intense competition in the Chinese market, particularly for fully electric models.

Best-Selling Porsche Models Worldwide in 2025

Porsche global sales in 2025 by model were as follows:

Porsche Model2025 Sales% Change
Macan (Total)84,3282
└─ Macan Electric45,367—
└─ Macan Combustion38,961—
Panamera27,701-6
91151,5831
718 Boxster / 718 Cayman18,612-21
Cayenne80,886-21
Taycan16,339-22

Deliveries of the Macan totaled 84,328 units (+2 per cent) worldwide in 2025, with fully electric versions accounting for over half at 45,367 vehicles. In most markets outside the EU, the combustion-engined Macan continues to be offered, with 38,961 of these being delivered. Some 27,701 Panamera models were delivered globally in 2025 (-6 per cent).

The 911 sports car icon recorded 51,583 deliveries in 2025 (+1 per cent), setting another delivery record. The 718 Boxster and 718 Cayman totaled 18,612 deliveries, down 21 per cent from the previous year due to the model line’s phase-out. Production ended in October 2025.

Worldwide sales of the Cayenne were down 21 per cent to 80,886 SUVs in 2025, partly due to catch-up effects from the previous year. The new fully electric Cayenne celebrated its world premiere in November, with the first markets to offer the model beginning to deliver to customers from this spring. It will be offered alongside combustion-engined and plug-in hybrid versions of the Cayenne.

The Taycan accounted for 16,339 deliveries (-22 per cent), mainly due to the slowdown in the adoption of electromobility.

Global Worldwide Car Sales by Brand in 2025 (Full Year)

Global worldwide sales by brand in 2025:

*NOTE: Car sales as reported by the respective car brands. “Sales” often refers to deliveries rather than sales and final registrations by the end consumer. Definitions may vary.

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